SmartWatch 2 hack day @ #SonyIFA

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This past weekend we held a hack day at IFA, where developers were invited to be amongst the first people to get their hands on Sony SmartWatch 2.

It marks a new campaign we’ve launched this IFA week… “Stand out from the crowd“, a developer initiative to discover creativity & bring something extra to the Sony experience. We’ll offer various benefits and promo ops to selected participants: marketing support, the chance to join us at a trade show or two, and the option to grab Sony devices to develop and test on.

Back to the hack, we were joined by developers from across the spectrum; established Google play-ers, and others looking to channel fresh creativity. We tasked the group with porting and/or creating apps & extensions for SmartWatch 2′s already 300-strong portfolio – before (as Kaz announced Weds) it hits stores later this month.

The event was held at hip co-working venue Ahoy Berlin… but the only thing “co” about the day was that the group were competing for Sony prizes – 1st Xperia Z Ultra / 2nd Xperia Z / 3rd Xperia ZR.

Our Developer World team and SmartWatch product-line manager Sophie H-K opened the session with a short presentation, and Runtastic‘s Christian also dropped by to talk about his long-term wearable collaboration with Sony.

When all was said and done, “DrinkWatch” was chosen by our Developer World team and declared the winner – the app measures the number of consumed alcohol units, but also served to demonstrate AndroidScript – also created by the developers for Android & SmartWatch apps using standard JavaScript.

“Free WiFi Notifier” placed 2nd, notifying upon known free (not just open) networks and “home-automation” app “Imperihome” took 3rd, allowing lights, thermostat and other appliance control direct from SmartWatch!

We judged apps based on three criteria: a) originality b) quality and c) presentation / positioning – and you can see just how the developers progressed against that using #sw2hack.

Źródło: SmartWatch 2 hack day @ #SonyIFA

Category: Sony Ericsson | Tags: None

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Losowy cytat

The Xperia Play aka the PlayStation Phone has undoubtedly been the most leaked handset of the last year, indeed perhaps of any year. I was recently discussing the situation and an interesting question arose: do these leaks make you more or less interested in the handset?

Whilst we all love to see leaks and know what is coming up, does the sheer scope of the Xperia Play leak mean that when it is released there will actually be less interest in the handset? Looked at from a certain angle one could say that given all that has already leaked about it there isn’t much Sony Ericsson can do to make the announcement exciting. How long can interest be maintained in a handset that we already know so much about?

On the other hand there are those who say that these leaks have really whetted their appetite for the handset. There is also the point to consider that the frequent leaks have given the handset tremendous exposure in the press, perhaps far more than it might otherwise have received. Indeed given the build up it seems pretty certain that most eyes at MWC will be firmly trained on the Sony Ericsson booth to see the handset in the flesh.

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