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You may have seen that earlier this morning an exciting new partnership was announced with Virgin Atlantic. Sony’s SmartWear devices, including our SmartWatch 3 and SmartEyeglass Developer Edition SED-E1 will be working with Virgin Atlantic’s plane engineers over the next couple of months to test how wearable tech can help businesses literally take off the ground.

Starting next week Virgin Atlantic’s plane engineers at London’s Heathrow airport will be kitted out with our latest SmartWatch 3 and SmartEyeglass Developer Edition SED-E1 devices, alongside a smartphone or tablet, to help streamline communications and speed up technical assistance.

Our SmartEyeglass Developer Edition SED-E1 will enable Virgin Atlantic to deliver rapid technical assistance by streaming real-time video directly from onsite engineers over to the technicians in the control room where they can view the content directly from the dedicated app. This will be supplemented by SmartWatch 3 acting as a non-stop activity log, providing runway bound engineers with on-the-go job allocations and detail changes whilst simultaneously providing managers with instant feedback on how they’re getting on.

Not only will the technical process and logistics be enhanced, but streamlining communications with the latest tech will also help cut down on waste.

Phil Maher, Director of Operations at Virgin Atlantic, said of the partnership:

“We are proud of our recent innovation work to provide the best possible experience for our customer facing roles and we’re pleased to now be exploring how new technology can contribute towards our essential operations procedures. It’s a great way to empower our people by providing instant access to the information they need to be more effective in their roles.”

Here at Sony Mobile we believe that innovative tech on its own is not enough, innovation has to have application that means something to the people using it. Innovation has to be an agent of change in whatever guise it takes whether that’s enriching consumers’ lives, acting on pain-points or streamlining enterprise.

Our partnership with Virgin Atlantic is a great demonstration of not just of our Xperia in Business initiative, but of our whole innovation ethos showing how streamlined communications and industry leading technology can help individuals and business every day. And we couldn’t be prouder.

If you’re keen to know the latest from Sony Mobile at this year’s MWC show this is the place for you. We’ll be live reporting through out the week and sharing our favourite stories, reviews, tweets and pics below…

This morning, Sony Mobile opened up its booth at Mobile World Congress in Barcelona, introducing the new Xperia Z4 Tablet and Xperia M4 Aqua, alongside a range of new experiences.

Our new President & CEO, Hiroki Totoki, also took to the stage to share his vision for Sony Mobile’s future, setting the course for innovation driven by consumer insights and a fresh entrepreneurial spirit.

“We’re at a point where delivering a better user experience means going beyond what is currently available in the market,” said Hiroki Totoki, President & CEO, Sony Mobile Communications. “We must redefine how products can enrich our lives with the communications possibilities that they create. And Sony Mobile has the innovators that will take these next steps.”

 “Our success will come not just from optimizing our core smartphone business – but from new ideas, new business opportunities and new ways of working. So that, no matter what challenges we encounter, we will deliver products and services that excite and entertain. We will minimize our business volatility, in this highly volatile industry.”

“Mobile remains an important part of the Sony Group. And the reason for that is quite simple. Smartphones, tablets, SmartWear and mobile services are firmly rooted in our daily lives. They’re often the last thing we see before bed and the first when we see when we wake up,” added Kazuo Hirai, President & CEO, Sony Corporation. “Sony has always been about doing what has never been done before. And the next phase of Sony Mobile is all about carrying that spirit forward, and making sure to entertain and ‘wow’ our customers around the world.”

But at Sony Mobile, we also know that beautiful products are just the start of what we can offer to our customers. Which is why Dennis van Schie, SVP, Sales & Marketing for Sony Mobile also shared details on our plans to enhance our customers’ experience through the combination of products, software, content and services.

“Our customers tell us they want their technology to serve them – not dictate to them. With Xperia Z4 Tablet and Xperia M4 Aqua, we are expanding the range of choice for our customers, delivering meaningful innovation with the experiences they value the most – whether it’s with a long-lasting battery, a brilliant entertainment experience or the highest level of waterproofing,” said Dennis van Schie, SVP, Sales & Marketing for Sony Mobile Communications.

Xperia Z4 Tablet – the world’s slimmest and lightest 10” tablet^[i]

Delivering a best in class entertainment experience thanks to the world’s brightest 10.1 inch 2K display of the leading tablets^[ii] and long battery life (up to 17 hours of video playback), the beautifully crafted Xperia Z4 Tablet is an impressively powerful Android tablet that delivers all the portable performance you need for an entertaining and busy lifestyle. Xperia Z4 Tablet’s IP68 waterproof and dust-tight^[iii] rating makes it ideal for everyday use – now with a capless micro-USB charging for added convenience. For a laptop style experience, the BKB50 Bluetooth Keyboard features a dedicated slot for Xperia Z4 Tablet with 0-130 degree tilt for adjustable comfort, efficient text input and laptop style touchpad.

Xperia M4 Aqua – no compromise camera, design and performance

“Xperia M4 Aqua is what we are calling a ‘super mid-range’ flagship. We believe it will completely redefine what customers can expect in its price range,” continued van Schie.

Offering some of the premium features made popular by the Xperia Z series, Xperia M4 Aqua sets a new standard for what consumers can expect from a mid-range smartphone. With an amazing 13MP camera with Superior Auto Mode; premium design with the highest level of waterproofing^[iv] and capless micro-USB charging; and brilliant performance with up to two-day battery life, Xperia M4 Aqua delivers the premium experiences that consumers want most at an accessible price point.

Continuing to reach customers with Xperia Lounge

Starting this week, Sony Mobile’s Xperia Lounge service will be getting a new look and feel, with enhanced year-round offers and information for Xperia customers – no matter which product they have. Whether it’s through Xperia Lounge Silver, which is available to all Xperia customers, or Xperia Lounge Gold for Xperia Z series owners, customers will get access to exclusive competitions and offers; be among the first to try out new apps; and enjoy the latest movies, TV episodes and music included with their device.

In addition, Sony Mobile will be exploring new partnerships, delivering unique experiences and unforgettable moments for customers to discover the extraordinary in the everyday.

“Through the rest of this year and beyond we are going to continue to deliver experiences beyond hardware – with services and partnerships – to surprise and delight our customers,” continued van Schie. “To help our customers discover what they can experience through their Xperia, we’ll be investing heavily in Xperia Lounge. It’s a customised, personalised, service that introduces them to the world of Sony, personalised for them.”

We’ll be continuing to share more from Mobile World Congress over the course the week. For those who missed it, we’ll be sharing the full video of the executive welcome later today and you can follow all the news from Sony Mobile on Twitter at #SonyMWC.

Właśnie czekam na przesiadkę na lotnisku w drodze do Barcelony. Jutro zobaczę dwa nowe i bardzo fajne gadżety. Tymczasem czas na nasze glosowanie. Trochę jestem zaskoczony, ale widocznie ktoś za słabo promował ten konkurs bo nagroda Samsung Gear Fit bardzo fajna. Jestem szczególnie zaskoczony stosunkowo małą ilością zgłoszeń smartfonów no ale może dla niektórych to nie są gadżety

Do kilkunastu osób wyślemy maila z prośbą o adres – będziemy słać Wam koszulki, jeszcze te z 11nastką  A obiecany Sasmung Gear Fit trafi do Marka za tę twórczość. Ja generalnie nie jestem fanem wierszyków, ale chłopak fajnie to napisał i gadżet też jest naprawdę fajny. sam go regularnie używam.

Był śnieżny wieczór, w górzystej krainie
Pewien podróżny o niemrawej minie
Przemierzał doliny, na wzgórza też wchodził
Aż w końcu się zgubił, i strach się w nim zrodził
Nie wiedział gdzie jest, lecz w widoku oddali
Dojrzał małą chatkę, w której światło się pali
I podążył żwawym krokiem, przez śnieg się przedzierał
Aż w końcu dotarł i gdy o drzwi się opierał
Otwarli mu górale i przyjęli go prędko
Dali herbaty, w koce go owinęli ciepło
Przy kominku usadzili zapytali śmiało
„Panie z oddali, co się panu stało?”
A on odrzekł. „W górach zabłądziłem
Mapę wiatr zabrał, kompas zgubiłem
Telefon zalany, bateria i tak wysiadła
GPS się zepsuł i nawigacja padła…
Górale się przysłuchiwali, a ten im wciąż prawił
Jak mu wszystko padło…. a wtem się zjawił
Góral co w chacie był przodowym góralem
I też się przysłuchał, jak przybysz opowiadał z żalem
Że kompas, nawigacja i wszystko diabli wzięli
Że w góry już nie pójdzie, choćby mu płacić za to mieli
Wtem Pan tej chaty po chwili nasłuchania
Podał mu rękę, lecz nie do przywitania
Wskazał na nadgarstek a na nim się znajdował
Samsung Gear S, co z Play przywędrował.
I góral mu mówi: „Panie mój kochany
Niby to zegarek, ale bardzo rozbudowany
Godzinę pokazuje, lecz zdjęcia też wyświetla
Gra muzykę i filmy, a duża z niego bestia
Wygląd – jak ciupaga, bo jest z leksza wygięty
Pasek ma wymienny a na końcu srebrny
W środku nic innego jak dobry procesor
GPS, nawigacja i można chodzić pieszo”
On z zaciekawieniem słucha, co to ten zegarek ma
A góral pospiesznie mu z zaletami gna
„Nawet kartę SIM Pan włożysz, i jak telefon działa
I dzwonić i pisać można, zaleta niemała
Telefon w domu zostaje a po owce iść można
A Jadźka pisze „Na obiad dziś kurczak z rożna!”
Więc biegnę do domu, a zegarek poczyna liczyć,
Czy puls nie za duży i czy nie trzeba przestać ćwiczyć
Do tego najważniejsze, w góry czy nad wodę.
Wodoodporny jest, więc na każdą pogodę
Teraz biegnij Pan do Play, tam pełno takich mają
Zamówią i dostarczą, pod dom podjeżdżają.”
Od tamtego czasu już po górach nikt nie błądzi
Każdy ma smartwatcha i nieźle się urządzi!
A morał tej bajki jest krótki, i niektórym znany
Gear S to najlepszy gadżet, jaki w Play do wyboru mamy!

Ale przyszedł czas na właściwe głosowanie, w tabelce umieściliśmy wszystkie Wasze propozycje.

Note: There is a poll embedded within this post, please visit the site to participate in this post’s poll.

Głosujemy

Właśnie czekam na przesiadkę na lotnisku w drodze do Barcelony. Jutro zobaczę dwa nowe i bardzo fajne gadżety. Tymczasem czas na nasze glosowanie. Trochę jestem zaskoczony, ale widocznie ktoś za słabo promował ten konkurs bo nagroda Samsung Gear Fit bardzo fajna. Jestem szczególnie zaskoczony stosunkowo małą ilością zgłoszeń smartfonów no ale może dla niektórych to nie są gadżety

Do kilkunastu osób wyślemy maila z prośbą o adres – będziemy słać Wam koszulki, jeszcze te z 11nastką  A obiecany Sasmung Gear Fit trafi do Marka za tę twórczość. Ja generalnie nie jestem fanem wierszyków, ale chłopak fajnie to napisał i gadżet też jest naprawdę fajny. sam go regularnie używam.

Był śnieżny wieczór, w górzystej krainie
Pewien podróżny o niemrawej minie
Przemierzał doliny, na wzgórza też wchodził
Aż w końcu się zgubił, i strach się w nim zrodził
Nie wiedział gdzie jest, lecz w widoku oddali
Dojrzał małą chatkę, w której światło się pali
I podążył żwawym krokiem, przez śnieg się przedzierał
Aż w końcu dotarł i gdy o drzwi się opierał
Otwarli mu górale i przyjęli go prędko
Dali herbaty, w koce go owinęli ciepło
Przy kominku usadzili zapytali śmiało
„Panie z oddali, co się panu stało?”
A on odrzekł. „W górach zabłądziłem
Mapę wiatr zabrał, kompas zgubiłem
Telefon zalany, bateria i tak wysiadła
GPS się zepsuł i nawigacja padła…
Górale się przysłuchiwali, a ten im wciąż prawił
Jak mu wszystko padło…. a wtem się zjawił
Góral co w chacie był przodowym góralem
I też się przysłuchał, jak przybysz opowiadał z żalem
Że kompas, nawigacja i wszystko diabli wzięli
Że w góry już nie pójdzie, choćby mu płacić za to mieli
Wtem Pan tej chaty po chwili nasłuchania
Podał mu rękę, lecz nie do przywitania
Wskazał na nadgarstek a na nim się znajdował
Samsung Gear S, co z Play przywędrował.
I góral mu mówi: „Panie mój kochany
Niby to zegarek, ale bardzo rozbudowany
Godzinę pokazuje, lecz zdjęcia też wyświetla
Gra muzykę i filmy, a duża z niego bestia
Wygląd – jak ciupaga, bo jest z leksza wygięty
Pasek ma wymienny a na końcu srebrny
W środku nic innego jak dobry procesor
GPS, nawigacja i można chodzić pieszo”
On z zaciekawieniem słucha, co to ten zegarek ma
A góral pospiesznie mu z zaletami gna
„Nawet kartę SIM Pan włożysz, i jak telefon działa
I dzwonić i pisać można, zaleta niemała
Telefon w domu zostaje a po owce iść można
A Jadźka pisze „Na obiad dziś kurczak z rożna!”
Więc biegnę do domu, a zegarek poczyna liczyć,
Czy puls nie za duży i czy nie trzeba przestać ćwiczyć
Do tego najważniejsze, w góry czy nad wodę.
Wodoodporny jest, więc na każdą pogodę
Teraz biegnij Pan do Play, tam pełno takich mają
Zamówią i dostarczą, pod dom podjeżdżają.”
Od tamtego czasu już po górach nikt nie błądzi
Każdy ma smartwatcha i nieźle się urządzi!
A morał tej bajki jest krótki, i niektórym znany
Gear S to najlepszy gadżet, jaki w Play do wyboru mamy!

Ale przyszedł czas na właściwe głosowanie, w tabelce umieściliśmy wszystkie Wasze propozycje.

Note: There is a poll embedded within this post, please visit the site to participate in this post’s poll.

Głosujemy

You may remember a month ago today we introduced the new Mobile Phone category within the 2015 Sony Mobile Photography Awards. Well today marks the final day for all you budding smartphone photographers to pick up your handsets and enter.

Those that enter are in for the chance of not only receiving a Sony Mobile product bundle (including the flagship Xperia Z3 smartphone and tablet) but also an invitation to attend the Sony World Photography Awards gala ceremony in London, April 24^th.

Entries are free at www.worldphoto.org but close today so get snapping ASAP!

Here at Sony we strive to consistently deliver products that innovate, particularly when it comes to design. So today we’re very proud to announce that just as last year and many before that, these efforts have again been acknowledged by the iF Design Awards.

We’re thrilled to announce that Xperia Z2 Tablet was singled out and awarded a prestigious Gold prize, with Xperia Z3, SmartBand, SmartBand Talk, SmartWatch 3, our LifeLog Application, along with a host of other Sony products*, were each awarded iF Design Awards as well.

Since 1953, iF has been dedicated to highlighting and recognising the best efforts within design across the international sphere and with over 5,000 entries from more than 50 countries it’s certainly an achievement worth shouting about.

So congrats all round and fingers crossed we’ll be in the running for 2016!

You’re no doubt familiar with Xperia in Business, our own programme for integrating enterprise with mobile devices, but this week marks the beginning of Google’s own Android for Work initiative, and we’re delighted to partner with them.

Android for Work is driven by four key components and perfectly compliments our Xperia in Business proposition, offering support for work profiles that differentiate between personal and work data, an Android for Work app for older devices, a Google Play for Work store, and a set of new productivity tools for enterprise users. So you really do have no excuse anymore.  So you can add optimised for business to award winning hardware, waterproofed design & superior battery life.

Before we leave you this week – don’t forget (we certainly haven’t) that the 29^th Mobile World Congress kicks off on Monday where we’ll be introducing you to a few new things. So if you’re the impatient type and you fancy winning one of our ‘new things’, why not enter our latest competition over at the Xperia Facebook page.

We’ll be ready and waiting in Barcelona, and here on the Sony Mobile Newsroom so stay tuned and keep an out for #SonyMWC

• *BRAVIA X9500B
• LSPX-W1
• HAP-S1
• MDR-EX650
• MDR-XB70
• MDR-XB950
• PHA-3AC
• SRS-X9
• SRS-X7/X5/X3
• ILCE-6000
• FDR-AX100
• DSC-KW1
• PXW-FS7
• Anycast Touch　AWS-750 (GUI)
• PlayStation 4
• PlayStation Vita
• DUALSHOCK 4

Back in January we introduced you to Folding@Home, a protein folding simulation programme set up by Dr Vijay Pande and his team at Stanford University.

Initially launching in a beta version exclusively on select Xperia devices, Folding@Home set out to crowdsource processing power from people’s smartphones. The aim was to use lots (and we mean LOTS) of smaller processors to help contribute to the enormous computing power needed to simulate the folding and unfolding of proteins that contribute to the creation of many of the world’s most prevalent diseases (like Alzheimer’s and breast cancer) in order to learn more about them.

Since it’s launch less than two months ago the current Folding@Home app, has hit over 150,00 downloads from around the world, with highs of over 50,000 users donating their processing power per day. To put that in to perspective, the 1.5 PetaFlops of processing power created at its peak is already 50% more than the 2007 world record set by the team using PlayStation 3 consoles.

 Today, together with the team in Stanford, we’re making this application available to even more people by releasing a new update to the beta version of the Folding@Home Android application, a beta 2.0 if you like. The latest update will allow anyone, on most devices running Android 4.4 or higher (including Android 5.0; Lollipop), to download the app and start contributing power to the folding process. That means more processors, more proteins and more data for Dr Pande and his team to investigate.

“With the update to support the latest versions of Android and the opportunity for a wider range of smartphones and tablets to get folding, our aim is to really pick up the pace in tackling some of the world’s most challenging, and as yet, incurable diseases facing humanity today. The beauty with Folding@Home is that we’re now able to process, understand and interpret huge amounts of data capitalising on crowdsourced technology” – Jonas Gustavsson, Folding@Home Experience Plannner

 So what have Dr Pande and his team been doing with all of these folded proteins? Well, they’ve been using the data made available to simulate several different configurations of what are known as the ‘kinase’ proteins that are involved in the makeup of breast cancer in order to find out why certain patients respond favourably to certain treatments and others do not.

Dr. Pande hopes that simulating a dozen or so possible configurations of the kinase, and then testing how these fit with a suite of drugs, could help identify better courses of treatment;

“We’re going to learn a lot about the basic biophysics of kinases and their mutations, but we’re hoping we can help doctors use genomic sequencing of tumors to say which drug should be given first, we want to help them pick a better Drug-A” – Dr Vijay Pande, Stanford University

According to Dr. Pande, the kinase takes about 300,000 nanoseconds to fold, and a smartphone can simulate about one nanosecond per day, so if 10,000 phones work eight hours a day, the project could be complete in less than three months!

If you’re yet to start participating in the Folding@Home project, you can download the latest version of the app at The Google Play Store.

In the meantime, we thought we’d take this opportunity to answer a few of the questions we’ve seen crop up across the various channels. Do get in touch with the Folding@Home team at Stanford if you have any more questions.

Frequently Asked Questions

What does this latest update to Folding@Home bring?

This update to the Folding@Home Beta application brings compatibility and support to many more Android devices running 4.4 or higher (Including Android 5.0; Lollipop) beyond the Xperia range, as well as general performance enhancements and bug fixes.

Can you set up Folding@Home so your contribution time is longer than 6 hours?

Currently the contribution time is limited to 6 hours. The team is looking into greater levels of configuration for upcoming releases. 

My phone is rarely at 100% charge, is there any way you can alter the application so I contribute to the Folding@Home when my phone is at over a certain battery percentage – say 80%?

Unfortunately not – this is done to ensure that users of Folding@Home get fully charged as fast as possible when they charge their phone via the power outlet.

Doesn’t having my phone at 100% battery charge whilst attached to a power source, have a negative impact on smartphone battery’s long-term health?

Modern batteries in smartphones have a built-in circuit that allows the battery to be bypassed completely when fully charged at 100%, such that the device instead runs on external power. It’s this bypass that Folding@Home utilises when the programme is running and it’s why processing only starts when your smartphone battery reaches 100% charge.

Can I contribute to Folding@Home at any time?

The current version of Folding@Home allows you to set any contribution start time. Future versions may allow contribution anytime and for any time period, provided that phone is connected to the charger, but we’re not quite there yet.

Can I use my Stanford ID in the application and contribute to my team’s effort?

Not in the current iteration of Folding@Home, no. Future releases may include this possibility, together with the possibility to consolidating contributions from different devices.

Can I turn notifications off?

The contribution finished notification can be turned off in Settings. The notification shown while the contribution is run cannot be turned off as it is an Android requirement for continuously-running services.

I have unlimited mobile data from my provider, is it possible to run Folding@Home through my 3G or 4G mobile data plan rather than Wi-Fi?

Currently not, but it’s something we’re considering for future updates as the potential for such a constant stream of processing power could be huge.

Where can I find more info on the research?

Please visit Stanford’s web page to learn more about the team, research methodologies and progress made so far: http://folding.stanford.edu/home/the-science/

Od jutra trafia do nas kolejna ciekawa słuchawka – tym razem Alcatel OneTouch C9. Duży ekran, czterordzeniowy procesor a to wszystko za rozsądną cenę – w większości abonamentów symboliczna złotówka

Kupicie tego smartfona w naszym sklepie internetowym – wyłącznie u nas do końca marca

Cennik

Ledwo co ten smartfon miał premierę a już jest w Play Mowa o LG Spirit LTE – kolejna słuchawka, którą można zaliczyć do grona wydajnych i niedrogich. Jego ekran ma rozdzielczość HD i rozsądną przekątną 4,7 cala. Na pokładzie czterordzeniowy procesor, łączność LTE oraz Android w wersji Lollipop. Zapowiada się kolejny hit w najczęściej wybieranych abonamentach

Cennik LG Spirit LTE

Od jutra trafia do nas kolejna ciekawa słuchawka – tym razem Alcatel OneTouch C9. Duży ekran, czterordzeniowy procesor a to wszystko za rozsądną cenę – w większości abonamentów symboliczna złotówka

Kupicie tego smartfona w naszym sklepie internetowym – wyłącznie u nas do końca marca

Cennik