Coming soon – Xperia™ Z vs. The Northern Lights – “The Sound of Colour” featuring OK Go and PYYRAMIDS

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Coming soon – Xperia™ Z vs. The Northern Lights – “The Sound of Colour” featuring OK Go and PYYRAMIDS

Quick heads up on some neat content coming your way from one of our recent projects – as part of the ‘Xperia Versus.’ series we invited OK Go, famed for their collaborations spanning music, film and technology, to go to the Arctic with Xperia Z and create music inspired by the Northern Lights.

We took the band’s lead singer Damian Kulash, bassist Tim Nordwind and singer Drea Smith (who perform together as PYYRAMIDS) and photographer Martien Mulder to the village of Jukkasjärvi in Northern Sweden this past March.

There, we tasked them with capturing the “sound” of the Aurora Borealis using some of Sony’s latest and greatest technology, including Xperia Z.

Check out Wired’s write up and the trailer above for some of our group’s accounts of the experience – and keep all eyes on the blog to see how things unfolded later next week…

Over and out,

Ant.

Źródło: Coming soon – Xperia™ Z vs. The Northern Lights – “The Sound of Colour” featuring OK Go and PYYRAMIDS

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The Xperia Play aka the PlayStation Phone has undoubtedly been the most leaked handset of the last year, indeed perhaps of any year. I was recently discussing the situation and an interesting question arose: do these leaks make you more or less interested in the handset?

Whilst we all love to see leaks and know what is coming up, does the sheer scope of the Xperia Play leak mean that when it is released there will actually be less interest in the handset? Looked at from a certain angle one could say that given all that has already leaked about it there isn’t much Sony Ericsson can do to make the announcement exciting. How long can interest be maintained in a handset that we already know so much about?

On the other hand there are those who say that these leaks have really whetted their appetite for the handset. There is also the point to consider that the frequent leaks have given the handset tremendous exposure in the press, perhaps far more than it might otherwise have received. Indeed given the build up it seems pretty certain that most eyes at MWC will be firmly trained on the Sony Ericsson booth to see the handset in the flesh.

Przedstawiciel PLAY LUBLIN

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