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The new Xperia P – ultra-bright screen, dual core and slick unibody design

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Today, we are happy to announce the Xperia™ P, the latest addition to the Xperia™ NXT series of next generation smartphones from Sony. Xperia™ P offers an ultra-bright viewing experience thanks to the introduction of WhiteMagic™ screen technology, and comes with a 4” Reality Display housed in aluminium, unibody design for a sleek look and feel. Xperia™ P also introduces the new ST-Ericsson U8500 platform, which provides a 1 GHz dual core processor with SMP technology for high-end performance. Plus, Xperia™ P gives you an 8MP capture camera, full 1080p HD recording & front camera, NFC, and a ton of other features. Read on to get the full story.

Xperia™ P follows the Xperia S as the next Sony smartphone in the Xperia NXT series. It has a 1 GHz dual core ST-Ericsson processor for superior performance – the NovaThor™ U8500. Offering the latest SMP (Symmetric Multi-Processing) dual core technology with a high-end 3D graphics accelerator, the U8500 enables a full web-browsing experience for this Xperia NXT smartphone. For more information about the U8500 platform, check out ST-Ericsson’s NovaThor U8500 product page. Xperia™ P will be launched on Android™ 2.3 (Gingerbread) platform and will be upgraded to Android™ 4.0 (Ice Cream Sandwich) during the second quarter of 2012.

Standout features –WhiteMagic™, unibody design

Xperia™ P is the first smartphone that introduces Sony’s WhiteMagic™ technology, which, depending on the content shown, doubles the brightness of the LCD display while consuming 50% less power than existing units. To achieve this, the technology uses an algorithm that adds a white pixel to the Red-Green-Blue pixels used in LCDs (Liquid Crystal Display). Although the addition of a white pixel tends to result in deterioration of the image quality, WhiteMagic™ analyses the input picture data and performs suitable signal processing – the result is a deterioration-free display. We will soon publish a separate article on how WhiteMagic ™ works, so stay tuned.

Xperia™ P

Xperia™ P, front and back view.

Xperia™ P is housed in a solid, anodised aluminium body, sealed with a glass display. A transparent glass element illuminates to notify you about incoming events. The housing is forged using CNC (Computer Numerical Control) machining to ensure tight tolerances and precise construction. The result is a device that is tailored for a natural fit for your hand, and a look that is distinctive, yet minimalistic in design. 

Additional connectivity features

Xperia™ P is NFC-enabled, allowing you to share content with other NFC devices and enjoy an increasing number of NFC applications and services, as well as Xperia SmartTags. Xperia™ SmartTags are a new kind of accessory that can launch a number of pre-configured profiles in the phone. As with our other NFC-enabled smartphones (Xperia S and Xperia ion), Xperia™ P support for NFC will allow you to develop apps that can easily enhance the user experience of social media and entertainment. For example, users could tag friends in a photo, or initiate multi-player games by tapping their handsets together. And since it is an open system, any app developer can come up with their own unique use cases. For more information on NFC and Xperia™ SmartTags, see our previous NFC blog post. It’s also easy to connect with Xperia™ P. Simply plug it into the HDMI port of your TV to enjoy it on a big screen. A single swipe of the display lets you view and share content between TV, tablet and PC, thanks to DLNA technology.

Xperia™ users can also take advantage of the Sony Entertainment network to access all types of premium content. With these services available in a growing number of markets and across a wide range of Sony devices, including PlayStation, VAIO and Sony Tablet, the entertainment experience is accessible anytime and anywhere.

Availability and colours

Xperia™ P will be available to consumers globally in the second quarter of this year. The available colours are silver, black and red.

More information

Źródło: The new Xperia P – ultra-bright screen, dual core and slick unibody design



Category: Sony Ericsson | Tags: None

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