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Yes i know to most of you out there this information about the iPad using a MicroSIM is not new to you, but for most of you in the Middle-East hungry for an iPad in your hands; HOLD YOUR HORSES!!! Let me first say that 100% of all GSM operators in the world use the default SIM size. Now good old Steve has given a nudge to the telecom operators around the world.

Apple’s big reveal of 2010 was the glorious iPad, some have given their critical analysis of the device. I say the device will pick up like any Apple device in the market. Now the jolt that the mobile industry got was that the iPad uses a MicroSIM enable it to use 3G. Apple’s tie or (love/hate) relationship with AT&T gave it a heads up on orders of MicroSIMS to deliver its service to its customers in the US.

So what is the (MicroSIM) : The 3FF SIM card, or the micro SIM, is 52% smaller than a regular SIM card so instead of a 15 x 25mm card you get a 12 x 15mm one. It’s still a GSM SIM so it will work in most markets. Now I believe Apple’s attempt to lock the SIM during the iPhone launch days blew up in their face.

Last, This MicroSIM isn’t an industry stopper is it. Well no, most operators are going to offer a this MicroSIM as a bundle package with the iPad. I say why bother, request a twin SIM from your local operator, shave the new SIM with plastic or acrylic filer and your good to go. Haven’t tested it myself, I will surely let you know if it works as soon as my iPad lands.

Kolejny świąteczny spot. Tym razem zapraszamy na odprawę Świętych Mikołajów

Click here to view the embedded video.

I jak zwykle spójne:

Billboardy

Internety:

Radio:

Radio LG_15′

Kampania startuje 2.12.13

Media: TV, radio, internet, OOH, BTL

Muzyka MH 077 nr 9 “Ding Dong Bells On High” komp. John Rowcroft

Informacje o autorach:

ATL – Grandes Kochonos

Bartek Grala- kreacja,  Michał Sorówka -Dyrektor Kreatywny,

Celina Kozikowska, Magdalena Morgun – Client Service

Dom produkcyjny – Banana Split

Reżyser -  Tadeusz Śliwa

Dom Mediowy – Mediacom Warszawa

Agencja Touch&Try – Aneta Jalowska, Ania Kwaśniewska

Play:

Komunikacja – Urszula Mucha, Aleksandra Borowicz, Dorota Banaszek, Natalia Kłos, Aneta Onopiuk, Karolina Wardak, Marta Skrzypczak, Marta Biała, Beata Zielińska

Media – Marek Zaborowski, Bartek Kamienny

Marketing Internetowy: Małgorzata Chmiel, Olga Walus

12.11 uroczyście odpaliliśmy 13 miast. Czas na kolejne, tym razem mniejsze miasta i miasteczka w okolicach Warszawy i nie tylko.

cdn…

Kolejny świąteczny spot. Tym razem zapraszamy na odprawę Świętych Mikołajów

Click here to view the embedded video.

I jak zwykle spójne:

Billboardy

Internety:

Radio:

Radio LG_15′

Kampania startuje 2.12.13

Media: TV, radio, internet, OOH, BTL

Muzyka MH 077 nr 9 “Ding Dong Bells On High” komp. John Rowcroft

Informacje o autorach:

ATL – Grandes Kochonos

Bartek Grala- kreacja,  Michał Sorówka -Dyrektor Kreatywny,

Celina Kozikowska, Magdalena Morgun – Client Service

Dom produkcyjny – Banana Split

Reżyser -  Tadeusz Śliwa

Dom Mediowy – Mediacom Warszawa

Agencja Touch&Try – Aneta Jalowska, Ania Kwaśniewska

Play:

Komunikacja – Urszula Mucha, Aleksandra Borowicz, Dorota Banaszek, Natalia Kłos, Aneta Onopiuk, Karolina Wardak, Marta Skrzypczak, Marta Biała, Beata Zielińska

Media – Marek Zaborowski, Bartek Kamienny

Marketing Internetowy: Małgorzata Chmiel, Olga Walus

12.11 uroczyście odpaliliśmy 13 miast. Czas na kolejne, tym razem mniejsze miasta i miasteczka w okolicach Warszawy i nie tylko.

cdn…

No need for a preamble today. As the mighty PS4 hits shelves across Europe, our friends over on the European PlayStation blog have been giving some great insight into the launch content and out of the box experience for Sony’s best console yet. Check out their blog for great pieces looking at launch titles and the new style PSN.

European PS4 Launch

Elsewhere the team behind this week’s episode of the take out have been busily unearthing yet more gems for your mobile life. This week we get a look at the newly released Thor: The Dark World on Android as well a bunch of stunning short films, mainly about taxis.

And finally… do you have a high end 4k video camera? No? well your videos would look a whole lot better if you did. Check out this great collaboration between Sony and the iconic British fashion designer Paul Smith, who used the latest 4K technologies to showcase his vibrant designs in stunning detail.

That’s it, enjoy the weekend.

Following the recent addition of the brilliant Sphere 360 degree photography app to our Smart Social Camera ecosystem, we caught up with Sphere’s founder and CEO Charles Armstrong to ask him a few quick questions about Sphere and its relationship with Xperia Z1.

Can you describe Sphere in a sentence?
As a publishing platform, Sphere provides the apps and technology to record and share beautiful, spherical imagery.

How did Sphere come about?
Sphere was born from a drive to make teleportation a reality.

What was the “eureka moment” / when did you suddenly know you were onto a winner?
Augmented reality is a compelling experience, but it’s one that’s only valuable when you’re on location. We wanted to deliver something just as immersive for people who aren’t there. Whether for personal entertainment or for business purposes, the ability to “get there before you go” is a very powerful experience.

What was it like working on Xperia Z1? (in terms of challenges / areas your were impressed etc…)
The Sony team was really easy to work with. And because Sony focuses on better optics and more reliable motion sensors, tailoring for the Z1 has really highlighted the best of what our technology has to offer.

Can you tell us anything about your plans for the future of Sphere?
Sorry. Mum’s the word.

What’s your favourite Sphere ever taken?
That’s really tough! I recorded one of my wife, daughter, and I hanging out at a park on the San Francisco Bay. Being able to relive the experience definitely ranks among my favorites.

What do you think apps like Sphere mean for the future of the camera phone?
Sphere demonstrates how much potential remains. As our cameras continue to get smarter, our abilities to capture moments will also mature. Traditional photo and video are really more like summaries of moments. We’ll soon be preserving much more than just summaries.

[youtube http://www.youtube.com/watch?v=WARI_7c-Ofc?wmode=transparent&autohide=1&egm=0&hd=1&iv_load_policy=3&modestbranding=1&rel=0&showinfo=0&showsearch=0&w=500&h=375%5D

Samesung’s Marketing Stupidity At It Again …

I guess my previous article didn’t really reach Samsung and some dumb marketing team in the US think this is ” Great Marketing “.

First of all the grads? who are you talking to. Are you mocking the actual buyers of the phone your trying to advertise to? Are you that dumb at Samesung? Grads have no money or income or purchasing power!

Those executives with extremely high purchasing power and market strength are being mocked and made into dummies. What’s wrong with you, these are the same executives who have power to introduce the Samesung imitation to enterprise, those are the top purchasing influencers who buy devices for the family and business. That intelligent executive believes in technology, and most of all you people at Samesung you made him Smell Ribs off the phone. Thus making him disbelieve that the phone is incapable of doing what the Advertiser ” The Grad ” says it does. So its a fake.

Your Samesung is not smarter than other smartphones, it is just and imitation of what really is a smartphone. Probably an internal corporate culture of wishful thinking. Who wants to share photos by tapping phones?, are you implying that the phone is an anti-social device and the person who was in the photo would not like to be associated in the party by taking the picture from from the phone. Rather than posting it on Facebook and tagging the person. Waving your hand over the phone to answer it, wow!! that is a killer option NOT. I understand why Samesung have made this option for the customer, the phone is so crappy to even touch we’ve made it possible to use it without even touching it. Now my biggest wonder is the device streaming to the TV, Excuse me for saying this … LOOOOOOL, Freaking LOOOOOOL. Excuse me, AirPlay hello … just one more on your imitation list Samesung.

Last I would like to conclude that mocking your most powerful customer is not going to get you anywhere and Apple will always be light years ahead in the innovation trail. Samesung devices where in the stone age until Apple enlightened you to the perspective of innovation. But the philosophy at Samesung is ” Don’t Innovate, imitate “

Oh by the way why have you stopped using the Term ” Samsung Galaxy S4” and replaced it with “GS4” hahahahaha, my god that is the stupidest thing i have ever heard in my life.

I will not write a full article about how this ad is completely stupid and the Marketing people at Nokia just wasted a lot of money.

All I have to say is , before you mock, know how to talk.

Nokia is pronounced ( No Key Ya ) and not ( Knock ya )

Nokia primarily failed to impress , by merely not even knowing how to pronounce their own company name to the world.

Before you mock know how to talk

iDoorcam

I’m all for new technology, and I am always the first in line to get my hands on tech that’s cool and makes life “i” compatible. However my eye on detail because of my work in branding, geekiness, and absolute love for Apple perfection has made me catch things.

The iDoorcam is a marvelous piece of technology, and on the cool level its absolutely cool. However I picked up a little tech flaw and I could be wrong just to be clear.

While watching the promotional video of the iDoorcam I noticed an inaccurate angle or view of the camera. Where the iDoorcam is placed the person has to be directly facing the camera to be seen. If the person is standing normally on the door you’ll get a view of their stomach and shoulder perhaps.

Knowing small cams, the wide angle would not give you a clear image of the person on the door. At least not how its placed in the video. So the iDoorcam promotional video is a clear misrepresentation technicality of the device. iDoorcam’s marketing people should clearly indicate what the camera’s view angles are and where it should be optimally placed.

On another note, yes the iDoorcam is internationally compatible, however unlike the US, doorbells in most of the world are connection kill switches with no power at the connection. So the ideal way to illustrate the connection requirements is to indicate that the door switch should have a power connectivity if 110/220 v AC outlet in order to provide continuous power. On that note, not all countries have 24 hour electricity, does the iDoorcam function as a conventional doorbell if there is no power? That truly gives it an edge internationally.

On an over all scale from 1 to 10 I give the iDoorcam a 8 on tech and coolness. It’s a must have device for the new home combined with an electronic lock like August, Kevo or Lockitron. These technologies will surely make the first step to your iHome.