Przedstawiciel PLAY LUBLIN

Yes i know to most of you out there this information about the iPad using a MicroSIM is not new to you, but for most of you in the Middle-East hungry for an iPad in your hands; HOLD YOUR HORSES!!! Let me first say that 100% of all GSM operators in the world use the default SIM size. Now good old Steve has given a nudge to the telecom operators around the world.

Apple’s big reveal of 2010 was the glorious iPad, some have given their critical analysis of the device. I say the device will pick up like any Apple device in the market. Now the jolt that the mobile industry got was that the iPad uses a MicroSIM enable it to use 3G. Apple’s tie or (love/hate) relationship with AT&T gave it a heads up on orders of MicroSIMS to deliver its service to its customers in the US.

So what is the (MicroSIM) : The 3FF SIM card, or the micro SIM, is 52% smaller than a regular SIM card so instead of a 15 x 25mm card you get a 12 x 15mm one. It’s still a GSM SIM so it will work in most markets. Now I believe Apple’s attempt to lock the SIM during the iPhone launch days blew up in their face.

Last, This MicroSIM isn’t an industry stopper is it. Well no, most operators are going to offer a this MicroSIM as a bundle package with the iPad. I say why bother, request a twin SIM from your local operator, shave the new SIM with plastic or acrylic filer and your good to go. Haven’t tested it myself, I will surely let you know if it works as soon as my iPad lands.

The sense of freedom, the sense of mobility, the outstanding feeling of knowing you left nothing behind. The Nokia Booklet 3G, where do I start? , but first let me make a statement. The Nokia Booklet 3G is a ‘Netbook’ and not a laptop so treat it as such.

Design, Size, Weight, Screen are flawless. I couldn’t say anything else, because I was surely impressed on how much Nokia put thought into this device. Speed for me is just fine; some have complained about its RAM and processor, frankly I would tell them they have no idea about computer mechanics. There is something they haven’t noticed and people like me would pay top dollars for. That is the NO FAN option, finally can sit in bed and not disturb anyone with the whizzing sound of the cooling fan. Plus what more can you ask from a netbook, use it as it was design and supposed to be used so just plug in a 2GB Flash drive and use it as a ReadyBoost or have you totally forgot about that?. Coming back to the essential elements of this device, using the 3G gave me the ability to sit where and when ever I want. No Dongles, Bluetooth, or Cable connections required. Power on and connect, simply amazing feeling you’ve got knowing you can get what you want in no time. The Nokia Booklet 3G is such a good device that I know use it as my own corporate computer device. Called in IT and asked them to remove my bulky laptop back it up on the local network so I could access it on my booklet. My desk is so clean right now it’s not even funny. I put this device to the ultimate test on the first day of work, dropped my notebook pens and every manual item you can possibly take to a meeting. Fired up OneNote, held a 3 hour meeting took all the notes I needed on my Booklet, attached pictures from my N900 and I was the first one out of the door. Didn’t have to gather all my papers, put together my laptop disconnect my charger, and wind up all sorts of wires. The best part I even leave quicker, All I’ve got is my Booklet and I’m out, charger is at home.

Last but not least, and I know most of you want to hear some partially negative things about this device and I don’t blame you. Nothing is perfect, and yes for some the Nokia Booklet is not the perfect device. But I can highlight some things that can be on the list of improvements for the RX-80 probably. First I would love a touch screen integration, which would make things a lot faster for me. The keyboard keys to be backlit, would make a big difference in low light environments. The ‘Ctrl’ key to be on the very left instead of the ‘fn’ key. More Nokia related software built-in, to control the connectivity. Would love a remote viewer built-in so I could make calls with my device but talk and hear it through my booklet or my BH-504 connected to my booklet. Why bother all your customers with the SIM lock by AT&T, It’s very easy to crack save us the hassle and include a Nokia UI for the SIM connectivity.

Final review thought, if you’re looking for being connected ‘Full Internet As It Happens’ the Nokia Booklet 3G is the device for you. If you’re a laptop speed oriented and has 16 million applications and programs the Nokia Booklet 3G won’t do for you. If you’re a on the move business person, looking for agility and essential connectivity, the Nokia Booklet 3G serves every single part of that.

Nokia Booklet 3G

No to startujemy z wdrożeniem. Zgodnie z obietnicą PLAY jako pierwszy operator w Polsce udostępnia swoim klientom dostęp do technologii LTE. Właśnie piszę ten post na LTE z mojego iPhone’a;-) Jak pierwsze wrażenia?

No to startujemy z wdrożeniem. Zgodnie z obietnicą PLAY jako pierwszy operator w Polsce udostępnia swoim klientom dostęp do technologii LTE. Właśnie piszę ten post na LTE z mojego iPhone’a;-) Jak pierwsze wrażenia?

Tym razem spada cena Note 2 LTE w taryfie Formuła Europa. Trochę zmian w cenach iPhone’ów.

Zajrzyjcie do cenników:

zmiana cen 03 12 13 iphone

zmiana cen 03 12 13

Korzystając z okazji chciałbym wrócić do tematu jaki ostatnio pojawił się w komentarzach. Pojawiły się głosy, jakoby zapowiadana przez nas obniżka cen smartfonów maskowała podniesienie cen tych modeli.   Sprawdziliśmy temat i nie mam pojęcia skąd autor tych sensacji brał ceny do podanych abonamentów

Zresztą sami zobaczcie:

Porównanie cen smartfonów 19.11 – 22.11

Na żółto jak zwykle obniżki, na czerwono ceny z artykułu wzięte jak rozumiem z kosmosu. Niektóre słuchawki przecenione są jedynie w taryfach biznesowych, niektóre zaliczyły duży spadek cen. Na pewno jednak nie podnieśliśmy za nie opłaty.

Mimo wszystko cieszę się, że sprawdzacie naszą pracę Przypomnę, że kiedy podnosimy ceny, takie informacje również znajdziecie na blogu.

Tym razem spada cena Note 2 LTE w taryfie Formuła Europa. Trochę zmian w cenach iPhone’ów.

Zajrzyjcie do cenników:

zmiana cen 03 12 13 iphone

zmiana cen 03 12 13

Korzystając z okazji chciałbym wrócić do tematu jaki ostatnio pojawił się w komentarzach. Pojawiły się głosy, jakoby zapowiadana przez nas obniżka cen smartfonów maskowała podniesienie cen tych modeli.   Sprawdziliśmy temat i nie mam pojęcia skąd autor tych sensacji brał ceny do podanych abonamentów

Zresztą sami zobaczcie:

Porównanie cen smartfonów 19.11 – 22.11

Na żółto jak zwykle obniżki, na czerwono ceny z artykułu wzięte jak rozumiem z kosmosu. Niektóre słuchawki przecenione są jedynie w taryfach biznesowych, niektóre zaliczyły duży spadek cen. Na pewno jednak nie podnieśliśmy za nie opłaty.

Mimo wszystko cieszę się, że sprawdzacie naszą pracę Przypomnę, że kiedy podnosimy ceny, takie informacje również znajdziecie na blogu.

Igor Krieg is a Croatian-born photographer based in Frankfurt, Germany. An IT professional by day, he says his photography often starts with a big spreadsheet, clustering categories, potential locations and themes before setting out to shoot. With his self-confessed curiosity, he takes off on short trips for inspiration, searching for new ways to combine the rational and creative to produce the stunning photography we’ve seen from him to date.

Igor Krieg’s “Best Action” entry into the WPO‘s Xperia Z1project

1.Your photos seem to have a running theme of using vintage filters and selective focus to achieve their visual effect. Can you talk us through how you achieved that with your Xperia Z1?

Yes, I was really surprised by the post processing options available with the Xperia Z1. I tested multiple options across all the images and decided what suited best to particular images.

I used the “focal blur” effect from Pixlr Express in some of the images to guide the viewer´s eye. Selective focus is one of the current trends but I try only to use it in images where it helps to create a more expressive picture. Post processing is always an important part of my photographic work.

2. Composition seems to be a big part of your images in terms of the way it helps them tell a story. How was it different composing your shots on Xperia Z1 compared with other cameras you use?

The major challenge to me was having the Xperia Z1 frame that is used in the marketing campaign constantly in mind. It required moving the objects closer to the centre than I would normally do. I felt like constantly breaking the rules of aesthetic photography. But breaking the rules in a positive sense also means to be creative and forces you to try out something new or different.

Giving the images a square frame suited me perfectly as it is my favourite format. The only thing I missed shooting with the Z1 was the viewfinder that I am used to. It helps me to isolate my view from any surrounding distractions.

3. In a lot of your photos (particularly the “best hello” and “best action” shots), texture seems to be an important element – how did the Z1 stand up to this kind of environment and how did you achieve the highly textured effects?

In photography, just like in any other art form, there are trends that can be inspired by a variety of influences. In current photography there are almost no limits that are imposed by the technology.

It seems to be a fashion in modern photography for many photographers to try for maximum sharpness above everything else. I never worry about compromising on sharpness or the technical perfection of an image if I can create something more artistic. I use it to sharpen the image´s expressiveness or to transform it or to introduce new degrees of abstraction.

I constantly try to develop this further to achieve something unique that makes my pictures recognisable. For the campaign´s images I was easily able to use the preconfigured themes in Z1, subtly adding some vignetting and modifying contrast and sharpness to recreate the same feel as in my larger format photography. 

4. If journalists or bloggers are reviewing the Z1 what tips would you give them for producing strong images that really test the camera’s performance?

My recommendation to any photographer using the Z1 is to free your mind from thinking that you’re shooting “only” with a camera phone. Shoot like you would shoot with your highly sophisticated DSLR or mirrorless camera. The limit is the photographer not the Z1.

Najnowsza reklama z Samsungiem Galaxy Note 3 w rolach głównych

Click here to view the embedded video.

billboard:

prasa:

internet:

radio:

Play_dla_firm_30_sek_emis-1dB

Informacje o autorach:

ATL – Grandes Kochonos

Rafał Leski – Art Director,   Adam Rodak – Copywriter  Michał Sorówka -Dyrektor Kreatywny

Magdalena Morgun – Client Service

Dom produkcyjny – Banana Split

Reżyser -  Tadeusz Śliwa

Dom Mediowy – Mediacom Warszawa

Play:

Komunikacja – Urszula Mucha, Natalia Kłos, Karolina Wardak,

Media – Marek Zaborowski, Bartek Kamienny

Marketing internetowy -  Małgorzata Chmiel, Olga Walus

Najnowsza reklama z Samsungiem Galaxy Note 3 w rolach głównych

Click here to view the embedded video.

billboard:

prasa:

internet:

radio:

Play_dla_firm_30_sek_emis-1dB

Informacje o autorach:

ATL – Grandes Kochonos

Rafał Leski – Art Director,   Adam Rodak – Copywriter  Michał Sorówka -Dyrektor Kreatywny

Magdalena Morgun – Client Service

Dom produkcyjny – Banana Split

Reżyser -  Tadeusz Śliwa

Dom Mediowy – Mediacom Warszawa

Play:

Komunikacja – Urszula Mucha, Natalia Kłos, Karolina Wardak,

Media – Marek Zaborowski, Bartek Kamienny

Marketing internetowy -  Małgorzata Chmiel, Olga Walus

The iCosystem:

Today the world runs on things we didn’t anticipate a decade ago. The introduction of the iPhone, social networks to location based check-ins and status feeds keeping us up to the second. Now I say up to the second, because saying up to date is now old fashioned, actually Stone Age. We want information real time and in seconds, with new network technologies and devices that give us outstanding speeds like LTE and beyond.

How does a brand jump in this Eco-system? As you may know a brand is not a logo, but a brand is an all encompassing belief. One strain of this belief will cut away in the brand appeal and make it less and less believable. I’ll give you an example, Imagine yourself in the beginning of the millennium, you’re a top bank and you’re welcoming the world of digital with a fresh website to the digital immigrants or people who knew the world before the Internet. A few years pass by and the world changes again, those digital immigrants settle in and naturalize and become accustomed to the digital world. Their demands change and their brand belief changes, a bank without on-line banking is an old fashioned bank and the brand belief lessens. The world changes again as the world welcomes the first generation of digital natives; young individuals who don’t know the world before the Internet.

The mobile device today is a companion and inseparable entity in our daily lives. The mobile phone is no longer a device to send and receive calls. It is your life line to the world, the digital world that keeps your entire world in your pocket but most of the time your hands. Three years ago I did a technology work shop and introduced the concept of generation “T”. The last era saw the formulation and growth of Generation X, these are the baby boomers of World War II and then their children brought in Generation Y, the rebel generation that we all admire. However Generation T or the “thumb” generation has grown hundreds of thousands of times faster than any generation in recorded history. I labeled it as the thumb generation or generation T.

Generation T is the only generation that has taken previous generations X&Y put them on a time-machine and transferred them into the future. Now what do brands have to do here? What do brand agencies have to do here? The framework has fundamentally changed and there is a culture embedded in today’s mind set. Today we live in a world wide global culture of “is there an app for that?”

Application development for a brand is not about the core functionality of the company’s operation. Meaning what the app does isn’t what reflects the brand. However what the app feels and looks like is the essential part of the brand promise. UI ( user interface ) and UX ( user experience ) is what makes today’s world of Generation T appeal to the brand. An example, brash brands has taken branding to the next level, this fine art of logo design, brand identity and architecture is like no other. However when the Dubai Mall the world most talks about mall in the world has the most destructive App in the market made the Dubai Mall’s brand appeal less then average. The belief that Dubai mall is sophisticated and up to second has been all thrown down the drain. People today believe in surprise, they don’t know what they want until you show it to them. The Dubai Mall app must be designed to give at same Wow experience they give in their facility.

Here is an example of how the app should work :

The App should be designed with the fundamental elements of fluidity they designed the mall itself and basic concepts from their parking lots too. It must be re-designed to feel like a mall, from when you enter the mall and leave it, and when you enter the app and leave it.

The App should project the same experience of the mall, your walking and shopping. You can do that in the App at a much better rate and have the same mall experience from the comfort of your thumbs.

Location based wifi or navigation tagging. Inside the mall, being inside the mall would help you pin point your location, know where to go and plan your shopping trip within the App. This would create an experience never seen in the world. I always get this, ” where to now” imagine you plan your Dubai Mall experience a day before, plan out your routes and shops you want to visit and have it take you to the place you wanna go.

App should generate revenue, companies today are not really looking into how to make the app make money to sustain itself. Imagine this, you take a fee from shops inside the mall to advertise in the app, which would take them to the shop, present a special coupon placed in their Apple ” Passbook”. Apps are media spaces to promote daily, and hourly specials. Engage the Mall visitor,( ” beep beep” seems your close to Mango, get there in the next ten minutes and receive a 25% discount, if you get there on time) activate timer? The timer ticks you get there in time, press check-in and the geo-location accurately ensures your in Mango. Boom! your 25% discount is in your pocket.

Points and loyalty? Let me give you a sniff of what you can do with brand integrate technology. The Nike fuel band today is a device that every person is adopting, Nike has whole heartedly released its API for the device and developers now can make Apps that can talk to the device. Now imagine, the Dubai Mall app is synced to your Nike Fuel band. Briefly, I would say ” hey, since your at Dubai Mall make your Nike points count, score 2000 points in the mall sync them on our Dubai Mall app and get your free healthy lunch at Subway. Subway pays for the integration, visitor is engaged and created an affiliation with the mall, the Dubai Mall is a personified brand that actually talks to the visitor. Overall it makes my mall day worth while. Needless to say Apple just acquired an indoor GPS company called WifiSalm, this should be a big eye opener to big retail facilities like Dubai Mall and others.

I am not talking in the year 2050 we can do this today! We need companies to believe, brands are just more that what a brochure or identity can do, Branding agencies should make brands of the future. Let’s change everything…again and again