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The Digital Cloud Braid

In my years of being a tech Geek, i’ve applied technology to my life daily. With the emergence of cloud computing, personalization and reliability is key. Now not to forget about security and down times. Cloud storage and computing is essential.

I have come up with a system at home that I believe will be the future default of every Geek and possibly everyone’s standard set up. I called it the Digital Cloud Braid or just ( Braid ). Needless to say this setup I distinctively say its not a hybrid as it is more of a braided merge of the same tech, yet with a marriage of two hardware & connectivity applications.

Let’s get into it now. I have setup a personal cloud via an off the shelf live storage device and also merged in it my online cloud ( Dropbox & Google Drive ) needless to say of course I have iCloud which is not married into this setup for security reasons as I have kept my iDevices securely running in iCloud.

The personal cloud and public cloud braided into one applied system running from my MacMini server has given me peace of mind on where my information is stored and full control of its connectivity and hardware. Today you don’t actually know where you drop your files on the cloud as they could be anywhere distributed across the globe. We all know drives can be hacked and even files can be extracted even if the drive is formatted. However knowing your drive is at home or the office gives you that sense of peace.

Cloud Braiding will be the future standard setup in the very near future as all these devices are now available, however the consumer market is still not aware of its ease of availability. Now here is what you need to make a standard Cloud Braid, depending on your budget you can go as big and fast as you want.

1. Minimal of 5Mpbs Connectivity to the internet via an Ethernet or WiFi Connection. A fiber or ADSL line is recommended for uninterrupted connection to the internet.

2. A Cloud Based router, DLink offers the best cloud routers in the market, with easy set-up and access via your iPhone & iPad with a free App on the Apple App Store.
– The Cloud Router lets you manage your devices remotely and also enables you to see what devices are connected to your router and using the internet or LAN.

3. A Personal Cloud storage device, I suggest DLink or WD Live. DLink Cloud Routers also offer a USB port to connect an external HDD if you do not wish to have a personal cloud device. I recommend a Cloud storage device as it is independent from the router and offers an extra firewall for security. Also Cloud storage devices connect only via Ethernet for superb speed and security with firmware protection incase the drive was stolen.

4. Mostly all Cloud storage devices have Dropbox, Google Drive and other public cloud integration. So install the public drives to your Personal cloud. All this can be simply done by just enabling the service and inserting your username and password and the personal cloud service does the rest. Whats amazing you can do this all on your iPad or iPhone too.

After all this is done your ready to go and your Cloud Braided system of personal and public cloud is fullyl integrated into one place.

How this helps you in the future. For me all my Data on my MacBook pro Retina is placed on the Braid, my 500GB flash drive can only store so much and being a photo junky all the pics I take are stored on my iPhoto App, however placed on the Braid. So when i sync my Photos they sync on my iPhoto root file on the Braid. My work also however when i need to send something I place it on my Dropbox and send a public link for a limited time. But when the information is too sensitive i create a public link to my Braid and control who when and for how long the file can be accessed.

The future of data is personal seamless controllability and not accessibility like the services available today from the online cloud based services. Except iCloud which is under the unique ecosystem of Apple and control is a key element you can enjoy via iCloud.

Picture courtesy of: http://fineartamerica.com/featured/1-random-braid-5-dan-gries.html

Hardware: visit Dlink and WD

My Birthday Is dedicated to my idol.

For the past 33 years, I have looked in the mirror every morning and asked myself: ‘If today were the last day of my life, would I want to do what I am about to do today?’ And whenever the answer has been ‘No’ for too many days in a row, I know I need to change something. – Steve Jobs

There is a fundamental flaw in online recruitment done by Employers and Online Recruitment companies, also the way to avoid it. Lets list the flaws first:

[youtube http://www.youtube.com/watch?v=WARI_7c-Ofc?wmode=transparent&autohide=1&egm=0&hd=1&iv_load_policy=3&modestbranding=1&rel=0&showinfo=0&showsearch=0&w=500&h=375%5D

Samesung’s Marketing Stupidity At It Again …

I guess my previous article didn’t really reach Samsung and some dumb marketing team in the US think this is ” Great Marketing “.

First of all the grads? who are you talking to. Are you mocking the actual buyers of the phone your trying to advertise to? Are you that dumb at Samesung? Grads have no money or income or purchasing power!

Those executives with extremely high purchasing power and market strength are being mocked and made into dummies. What’s wrong with you, these are the same executives who have power to introduce the Samesung imitation to enterprise, those are the top purchasing influencers who buy devices for the family and business. That intelligent executive believes in technology, and most of all you people at Samesung you made him Smell Ribs off the phone. Thus making him disbelieve that the phone is incapable of doing what the Advertiser ” The Grad ” says it does. So its a fake.

Your Samesung is not smarter than other smartphones, it is just and imitation of what really is a smartphone. Probably an internal corporate culture of wishful thinking. Who wants to share photos by tapping phones?, are you implying that the phone is an anti-social device and the person who was in the photo would not like to be associated in the party by taking the picture from from the phone. Rather than posting it on Facebook and tagging the person. Waving your hand over the phone to answer it, wow!! that is a killer option NOT. I understand why Samesung have made this option for the customer, the phone is so crappy to even touch we’ve made it possible to use it without even touching it. Now my biggest wonder is the device streaming to the TV, Excuse me for saying this … LOOOOOOL, Freaking LOOOOOOL. Excuse me, AirPlay hello … just one more on your imitation list Samesung.

Last I would like to conclude that mocking your most powerful customer is not going to get you anywhere and Apple will always be light years ahead in the innovation trail. Samesung devices where in the stone age until Apple enlightened you to the perspective of innovation. But the philosophy at Samesung is ” Don’t Innovate, imitate “

Oh by the way why have you stopped using the Term ” Samsung Galaxy S4” and replaced it with “GS4” hahahahaha, my god that is the stupidest thing i have ever heard in my life.

I will not write a full article about how this ad is completely stupid and the Marketing people at Nokia just wasted a lot of money.

All I have to say is , before you mock, know how to talk.

Nokia is pronounced ( No Key Ya ) and not ( Knock ya )

Nokia primarily failed to impress , by merely not even knowing how to pronounce their own company name to the world.

Before you mock know how to talk

iDoorcam

I’m all for new technology, and I am always the first in line to get my hands on tech that’s cool and makes life “i” compatible. However my eye on detail because of my work in branding, geekiness, and absolute love for Apple perfection has made me catch things.

The iDoorcam is a marvelous piece of technology, and on the cool level its absolutely cool. However I picked up a little tech flaw and I could be wrong just to be clear.

While watching the promotional video of the iDoorcam I noticed an inaccurate angle or view of the camera. Where the iDoorcam is placed the person has to be directly facing the camera to be seen. If the person is standing normally on the door you’ll get a view of their stomach and shoulder perhaps.

Knowing small cams, the wide angle would not give you a clear image of the person on the door. At least not how its placed in the video. So the iDoorcam promotional video is a clear misrepresentation technicality of the device. iDoorcam’s marketing people should clearly indicate what the camera’s view angles are and where it should be optimally placed.

On another note, yes the iDoorcam is internationally compatible, however unlike the US, doorbells in most of the world are connection kill switches with no power at the connection. So the ideal way to illustrate the connection requirements is to indicate that the door switch should have a power connectivity if 110/220 v AC outlet in order to provide continuous power. On that note, not all countries have 24 hour electricity, does the iDoorcam function as a conventional doorbell if there is no power? That truly gives it an edge internationally.

On an over all scale from 1 to 10 I give the iDoorcam a 8 on tech and coolness. It’s a must have device for the new home combined with an electronic lock like August, Kevo or Lockitron. These technologies will surely make the first step to your iHome.

The Gatekeepers & How Companies Are Keeping Away From Innovation.

With all the social media breaking walls of society and getting people more  connected. I have noticed that individuals and companies have been more and more locked away in a social media prison cell. Community managers and individuals handling incoming communication or connection requests are now in the category of the gatekeepers who keep away people rather than listen to them.

This growing phenomenon is from a personal experience, when trying to get heard by companies or individuals that I have information for. You might not know me, but that does not mean i don’t have something you want to hear. The problem lies with the people who are tasked to handle these incoming responses, they personally and psychologically think that they know what is best for the company or the individual I am trying to reach. I work in communications, specifically in branding. I believe when a person is solely coming to you for something, that means they truly believe in your brand whether it is a personal brand or a corporate brand. When I got shut out from all the people and companies I tried to reach, I honestly believed these people have a mission to keep the company away from good ideas.

People are people, and not everyone in the world is privileged with being a high ranking executive or a billion dollar bank account, most of the people want a humble life with a morning to wake up to and a thing they do everyday that they love. I am sure that these gatekeepers don’t know that it is a proven fact that; Humans when ignored, gives the same traumatic effect like a physical injury. Ignoring a mention on twitter, Facebook, LinkedIn causes that trauma. The most is when you don’t get a response by an email or a lucrative mechanical response from someone in the company who has nothing to do with the companies future growth. Do companies know how many people they injure daily and how many causalities there are out there, trying to reach out to them? Companies today are embarking into social media, thinking this is a new Marketing tool that helps bring the customer closer and level up loyalty to the brand. What companies failed to understand to this day is that social media is exactly what it means ” Social ” and that’s based on socio-emotional elements to it. Social media has given an embodiment to your brand, given it physical ear and eye to hear and see what people are saying and showing. Mechanical responses and robotics do not make your life easier when you decided on becoming a part of this worldwide phenomenon.

Let’s take for example my case, I have three darn good idea for three companies very famous to the world. I just want them to give me a chance to hear me out for exactly 10min. Can you imagine, I’m not asking for the stars, just ten minutes of an open ear. I know big shot CEO’s I’ve reported to them for the past decade of my professional life, they can spare 10min to hear one person a day to get the creative juices flowing in the company, especially when traditional ways of doing things are dying out in a matter of minutes with new technology and innovation. I don’t know how to make all the financial forecasts and business plans for these technocratic people, all I’m asking for is to hear me out and you work out the numbers to make it happen, because I’m no expert CEO who’s done it before.You might say Mark Zuckerberg made Facebook from his dorm room or Steve & Woz made Apple in a garage, yes that’s true. However if you fast forward in time and think of it in another perspective, this is what could have happened to them.

If Mark was an economics student, at Harvard. Living his daily life as a normal college student and one day he got a revelation about Facebook. I mean the whole nine yards. He doesn’t know how to code, algorithm, make a site or fund his site. What would he do? He’d be in the same situation I am in, no one is willing to hear him, gatekeepers will shut him out and his great idea of Facebook would just be locked up in his head. What if Mark went to Hi5 and said I can turn you around and make you a multi billion dollar company, listen to this ” We rebrand Hi5 into Facebook ” and it would do exactly this …, Hi5 now would have been the Facebook we know today, Mark would have gained the same fame he has now and the owners of Hi5 or MySapce would be richer and grander.

In my case I am no developer, I can design the hell out of an App but can’y launch it with all its servers and capabilities, all I need is a VC or the three companies I’m targeting to give me those 10mins, I’ve got the visuals, I’ve got the design, I’ve got the whole works. I don’t have the ears to hear me out. Mind you, the three ideas only work for these three companies I cannot mention.

If someone out there knows any VC, Angel or Direct contact with big companies who could get to the companies I am targeting let me know, we can sign an NDA and join forces and get make this dream come true, it’s actually the three companies dream come true as they are publicly looking for the answer to their problem, and I’ve found the solution.

contact me on http://www.beyrouti.me

How being a tech geek makes you a better brand custodian.

Im my years of Creative Branding, Mobile Media & Communications. Ive learned that being a tech geek has helped a lot. Especially in the tech industry. 

Mobile operators in the Middle East have great people, but some have no geeky side to them. I’ve met a few and especially senior ones, you can say they are good at theoretical marketing but are not marketing power houses. As displayed in my picture, I believe no one at STC from the CEO down to the tea boy would ever know that the image on the main page is taken from a product called Speck and that the super imposed image they used was not rightfully used or authorized neither by Speck or Apple ( in this case as the Speck Case is for the iPad 2 – PixelSkin HD )

Because I am  creative branding professional, a marketing communications nut bag and tech geek to the bone. I immediately saw it, picked it up and just had to communicate about it. This is not the first time I come across this, once upon a time a multi-national award winning American advertising agency tried to pitch to me a Google I/O campaign that was for Google Maps in Europe. During the presentation as they finished, I said ” this is wonderful work ” in a very excited tone. They agency guys were all going to wet themselves with joy. Then I said the statement of doom ” Did the campaign do well for Google? ” turned my iPad and started to flick the various images i found on Google Search. I didn’t get a response from the agency as each one scrambled to a phone a started calling in a frantic manner. Not their fault, they are just account managers, very spineless and no tech creativity.

Here is what I saved the company, a disaster from bloggers who will eventually pick up the copycat campaign, our reputation will go down the drain also the product credibility will be forever shattered. People like me are perceived as the “A holes” excuse my language. However being that has made me better at what I do and more creative than the monkeys with no competency. 

In all cases, this is still the problem with corporate culture, HR who have no clue who and how to hire, and management who can’t take being shown how incompetent they are. I would rather look like an idiot, than be fired and look ruined.

Good Luck STC, you need creative branding people who are tech geeks.

The sense of freedom, the sense of mobility, the outstanding feeling of knowing you left nothing behind. The Nokia Booklet 3G, where do I start? , but first let me make a statement. The Nokia Booklet 3G is a ‘Netbook’ and not a laptop so treat it as such.

Design, Size, Weight, Screen are flawless. I couldn’t say anything else, because I was surely impressed on how much Nokia put thought into this device. Speed for me is just fine; some have complained about its RAM and processor, frankly I would tell them they have no idea about computer mechanics. There is something they haven’t noticed and people like me would pay top dollars for. That is the NO FAN option, finally can sit in bed and not disturb anyone with the whizzing sound of the cooling fan. Plus what more can you ask from a netbook, use it as it was design and supposed to be used so just plug in a 2GB Flash drive and use it as a ReadyBoost or have you totally forgot about that?. Coming back to the essential elements of this device, using the 3G gave me the ability to sit where and when ever I want. No Dongles, Bluetooth, or Cable connections required. Power on and connect, simply amazing feeling you’ve got knowing you can get what you want in no time. The Nokia Booklet 3G is such a good device that I know use it as my own corporate computer device. Called in IT and asked them to remove my bulky laptop back it up on the local network so I could access it on my booklet. My desk is so clean right now it’s not even funny. I put this device to the ultimate test on the first day of work, dropped my notebook pens and every manual item you can possibly take to a meeting. Fired up OneNote, held a 3 hour meeting took all the notes I needed on my Booklet, attached pictures from my N900 and I was the first one out of the door. Didn’t have to gather all my papers, put together my laptop disconnect my charger, and wind up all sorts of wires. The best part I even leave quicker, All I’ve got is my Booklet and I’m out, charger is at home.

Last but not least, and I know most of you want to hear some partially negative things about this device and I don’t blame you. Nothing is perfect, and yes for some the Nokia Booklet is not the perfect device. But I can highlight some things that can be on the list of improvements for the RX-80 probably. First I would love a touch screen integration, which would make things a lot faster for me. The keyboard keys to be backlit, would make a big difference in low light environments. The ‘Ctrl’ key to be on the very left instead of the ‘fn’ key. More Nokia related software built-in, to control the connectivity. Would love a remote viewer built-in so I could make calls with my device but talk and hear it through my booklet or my BH-504 connected to my booklet. Why bother all your customers with the SIM lock by AT&T, It’s very easy to crack save us the hassle and include a Nokia UI for the SIM connectivity.

Final review thought, if you’re looking for being connected ‘Full Internet As It Happens’ the Nokia Booklet 3G is the device for you. If you’re a laptop speed oriented and has 16 million applications and programs the Nokia Booklet 3G won’t do for you. If you’re a on the move business person, looking for agility and essential connectivity, the Nokia Booklet 3G serves every single part of that.

Nokia Booklet 3G