In the 2012 iF product design awards ceremony that took place in Munich, Germany on February 9, Sony Ericsson received four product design awards in the telecommunications category. The judging criteria included quality of design and finish, choice of materials, environmental impact and functionality.
The Indestructible Droid, Xperia active received the highest level of recognition, the Gold award. Jeanna Kimbré, Director of Creative Product Design for Sony Ericsson commented on Xperia active’s achievement:
The Xperia active smartphone reflects our commitment to offer handsets for active consumers with stunning design inside and out. Design has always been a cornerstone of how we approach innovation and we will continue to build on this success with the new iconic design language introduced as part of our 2012 portfolio.
Ralph Wiegmann, Managing Director of iF International Forum Design GmbH in Hannover commented:
We warmly congratulate Sony Ericsson for its first iF gold award. Xperia active is a very functional smartphone with a highly elegant design. Especially for sport users, it is the number one choice and the water and dust-resistance make it a very special product – a symbiosis of functionality and elegance.
The other smartphones eligible for the design awards are Xperia ray, Mix Walkman and Xperia mini pro.
Source: Sony Ericsson Press release
Źródło: Xperia smartphones receive four iF awards
Category: Sony Ericsson | Tags: None
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