There has been a fair amount of speculation as to Sony Ericsson’s plans regarding Windows Phone 7. At one point there was even a rumour that a handset was in the works. However, that certainly doesn’t seem to be the case according to an interview Sony Ericsson’s head of amrketing, Steve Walker, gave to Pocket-lint.
In the interview Mr Walker essentially said that Sony Ericsson was doing pretty much nothing with Windows Phone 7 at the moment other than keeping its options open.
We’ve done a lot of work with Microsoft over the years. We’ve launched a number of 6.xx products, but we made a decision not to bring a product to market in the first wave. We absolutely maintain to keep an open mind towards Windows Phone 7. We continue to engage in a relationship with Microsoft, but we haven’t made any concrete announcement about when and how we would introduce Windows Phone 7 into the portfolio.
We shouldn’t limit ourselves to one opportunity, but we aren’t yet ready to make any specific announcement about products. At this moment in time, there is clearly a galvanizing within the industry around Android as a creditable alternative to what’s out there, and we think that’s a good thing.
Android is a clear and proven seller, customers want it and it has a firm place in the minds of the public. The same can’t be said of Windows Phone 7 … yet. It’s also worth pointing out that Sony Ericsson is a relatively small player in the grand scheme of things, they simply don’t release the same volume of high-end handsets that Samsung, for example, does. Hence pretty much every product from Sony Ericsson has to do well and they can’t really afford to take a gamble like that at the moment. At least that’s what the thinking at Sony Ericsson seems to indicate.
Źródło: Sony Ericsson Keeping Win Phone 7 Options Open
Category: Sony Ericsson | Tags: None
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