Ever since we launched the first of our new smart wearable devices (SmartBand SWR10) back in 2014 we’ve been using data to help us understand how people are using them.
The data gives us fantastic insight into the features our customers like to use and what they might want to see brought into new / future products. It also give us some pretty cool stats – check out the infographic below to see just how mind-bendingly “big” big data actually is.
You may have seen that earlier this morning an exciting new partnership was announced with Virgin Atlantic. Sony’s SmartWear devices, including our SmartWatch 3 and SmartEyeglass Developer Edition SED-E1 will be working with Virgin Atlantic’s plane engineers over the next couple of months to test how wearable tech can help businesses literally take off the ground.
Starting next week Virgin Atlantic’s plane engineers at London’s Heathrow airport will be kitted out with our latest SmartWatch 3 and SmartEyeglass Developer Edition SED-E1 devices, alongside a smartphone or tablet, to help streamline communications and speed up technical assistance.
Our SmartEyeglass Developer Edition SED-E1 will enable Virgin Atlantic to deliver rapid technical assistance by streaming real-time video directly from onsite engineers over to the technicians in the control room where they can view the content directly from the dedicated app. This will be supplemented by SmartWatch 3 acting as a non-stop activity log, providing runway bound engineers with on-the-go job allocations and detail changes whilst simultaneously providing managers with instant feedback on how they’re getting on.
Not only will the technical process and logistics be enhanced, but streamlining communications with the latest tech will also help cut down on waste.
Phil Maher, Director of Operations at Virgin Atlantic, said of the partnership:
“We are proud of our recent innovation work to provide the best possible experience for our customer facing roles and we’re pleased to now be exploring how new technology can contribute towards our essential operations procedures. It’s a great way to empower our people by providing instant access to the information they need to be more effective in their roles.”
Here at Sony Mobile we believe that innovative tech on its own is not enough, innovation has to have application that means something to the people using it. Innovation has to be an agent of change in whatever guise it takes whether that’s enriching consumers’ lives, acting on pain-points or streamlining enterprise.
Our partnership with Virgin Atlantic is a great demonstration of not just of our Xperia in Business initiative, but of our whole innovation ethos showing how streamlined communications and industry leading technology can help individuals and business every day. And we couldn’t be prouder.
If you’re keen to know the latest from Sony Mobile at this year’s MWC show this is the place for you. We’ll be live reporting through out the week and sharing our favourite stories, reviews, tweets and pics below…
This morning, Sony Mobile opened up its booth at Mobile World Congress in Barcelona, introducing the new Xperia Z4 Tablet and Xperia M4 Aqua, alongside a range of new experiences. If you missed it,you can check out the video below.
Our new President & CEO, Hiroki Totoki, also took to the stage to share his vision for Sony Mobile’s future, setting the course for innovation driven by consumer insights and a fresh entrepreneurial spirit.
“We’re at a point where delivering a better user experience means going beyond what is currently available in the market,” said Hiroki Totoki, President & CEO, Sony Mobile Communications. “We must redefine how products can enrich our lives with the communications possibilities that they create. And Sony Mobile has the innovators that will take these next steps.”
“Our success will come not just from optimizing our core smartphone business – but from new ideas, new business opportunities and new ways of working. So that, no matter what challenges we encounter, we will deliver products and services that excite and entertain. We will minimize our business volatility, in this highly volatile industry.”
“Mobile remains an important part of the Sony Group. And the reason for that is quite simple. Smartphones, tablets, SmartWear and mobile services are firmly rooted in our daily lives. They’re often the last thing we see before bed and the first when we see when we wake up,” added Kazuo Hirai, President & CEO, Sony Corporation. “Sony has always been about doing what has never been done before. And the next phase of Sony Mobile is all about carrying that spirit forward, and making sure to entertain and ‘wow’ our customers around the world.”
But at Sony Mobile, we also know that beautiful products are just the start of what we can offer to our customers. Which is why Dennis van Schie, SVP, Sales & Marketing for Sony Mobile also shared details on our plans to enhance our customers’ experience through the combination of products, software, content and services.
“Our customers tell us they want their technology to serve them – not dictate to them. With Xperia Z4 Tablet and Xperia M4 Aqua, we are expanding the range of choice for our customers, delivering meaningful innovation with the experiences they value the most – whether it’s with a long-lasting battery, a brilliant entertainment experience or the highest level of waterproofing,” said Dennis van Schie, SVP, Sales & Marketing for Sony Mobile Communications.
Xperia Z4 Tablet – the world’s slimmest and lightest 10” tablet[i]
Delivering a best in class entertainment experience thanks to the world’s brightest 10.1 inch 2K display of the leading tablets[ii] and long battery life (up to 17 hours of video playback), the beautifully crafted Xperia Z4 Tablet is an impressively powerful Android tablet that delivers all the portable performance you need for an entertaining and busy lifestyle. Xperia Z4 Tablet’s IP68 waterproof and dust-tight[iii] rating makes it ideal for everyday use – now with a capless micro-USB charging for added convenience. For a laptop style experience, the BKB50 Bluetooth Keyboard features a dedicated slot for Xperia Z4 Tablet with 0-130 degree tilt for adjustable comfort, efficient text input and laptop style touchpad.
Xperia M4 Aqua – no compromise camera, design and performance
“Xperia M4 Aqua is what we are calling a ‘super mid-range’ flagship. We believe it will completely redefine what customers can expect in its price range,” continued van Schie.
Offering some of the premium features made popular by the Xperia Z series, Xperia M4 Aqua sets a new standard for what consumers can expect from a mid-range smartphone. With an amazing 13MP camera with Superior Auto Mode; premium design with the highest level of waterproofing[iv] and capless micro-USB charging; and brilliant performance with up to two-day battery life, Xperia M4 Aqua delivers the premium experiences that consumers want most at an accessible price point.
Continuing to reach customers with Xperia Lounge
Starting this week, Sony Mobile’s Xperia Lounge service will be getting a new look and feel, with enhanced year-round offers and information for Xperia customers – no matter which product they have. Whether it’s through Xperia Lounge Silver, which is available to all Xperia customers, or Xperia Lounge Gold for Xperia Z series owners, customers will get access to exclusive competitions and offers; be among the first to try out new apps; and enjoy the latest movies, TV episodes and music included with their device.
In addition, Sony Mobile will be exploring new partnerships, delivering unique experiences and unforgettable moments for customers to discover the extraordinary in the everyday.
“Through the rest of this year and beyond we are going to continue to deliver experiences beyond hardware – with services and partnerships – to surprise and delight our customers,” continued van Schie. “To help our customers discover what they can experience through their Xperia, we’ll be investing heavily in Xperia Lounge. It’s a customised, personalised, service that introduces them to the world of Sony, personalised for them.”
We’ll be continuing to share more from Mobile World Congress over the course the week. For those who missed it, we’ll be sharing the full video of the executive welcome later today and you can follow all the news from Sony Mobile on Twitter at #SonyMWC.
You may remember a month ago today we introduced the new Mobile Phone category within the 2015 Sony Mobile Photography Awards. Well today marks the final day for all you budding smartphone photographers to pick up your handsets and enter.
Those that enter are in for the chance of not only receiving a Sony Mobile product bundle (including the flagship Xperia Z3 smartphone and tablet) but also an invitation to attend the Sony World Photography Awards gala ceremony in London, April 24th.
Entries are free at www.worldphoto.org but close today so get snapping ASAP!
Here at Sony we strive to consistently deliver products that innovate, particularly when it comes to design. So today we’re very proud to announce that just as last year and many before that, these efforts have again been acknowledged by the iF Design Awards.
We’re thrilled to announce that Xperia Z2 Tablet was singled out and awarded a prestigious Gold prize, with Xperia Z3, SmartBand, SmartBand Talk, SmartWatch 3, our LifeLog Application, along with a host of other Sony products*, were each awarded iF Design Awards as well.
Since 1953, iF has been dedicated to highlighting and recognising the best efforts within design across the international sphere and with over 5,000 entries from more than 50 countries it’s certainly an achievement worth shouting about.
So congrats all round and fingers crossed we’ll be in the running for 2016!
You’re no doubt familiar with Xperia in Business, our own programme for integrating enterprise with mobile devices, but this week marks the beginning of Google’s own Android for Work initiative, and we’re delighted to partner with them.
Android for Work is driven by four key components and perfectly compliments our Xperia in Business proposition, offering support for work profiles that differentiate between personal and work data, an Android for Work app for older devices, a Google Play for Work store, and a set of new productivity tools for enterprise users. So you really do have no excuse anymore. So you can add optimised for business to award winning hardware, waterproofed design & superior battery life.
Before we leave you this week – don’t forget (we certainly haven’t) that the 29th Mobile World Congress kicks off on Monday where we’ll be introducing you to a few new things. So if you’re the impatient type and you fancy winning one of our ‘new things’, why not enter our latest competition over at the Xperia Facebook page.
We’ll be ready and waiting in Barcelona, and here on the Sony Mobile Newsroom so stay tuned and keep an out for #SonyMWC
Back in January we introduced you to Folding@Home, a protein folding simulation programme set up by Dr Vijay Pande and his team at Stanford University.
Initially launching in a beta version exclusively on select Xperia devices, Folding@Home set out to crowdsource processing power from people’s smartphones. The aim was to use lots (and we mean LOTS) of smaller processors to help contribute to the enormous computing power needed to simulate the folding and unfolding of proteins that contribute to the creation of many of the world’s most prevalent diseases (like Alzheimer’s and breast cancer) in order to learn more about them.
Since it’s launch less than two months ago the current Folding@Home app, has hit over 150,00 downloads from around the world, with highs of over 50,000 users donating their processing power per day. To put that in to perspective, the 1.5 PetaFlops of processing power created at its peak is already 50% more than the 2007 world record set by the team using PlayStation 3 consoles.
Today, together with the team in Stanford, we’re making this application available to even more people by releasing a new update to the beta version of the Folding@Home Android application, a beta 2.0 if you like. The latest update will allow anyone, on most devices running Android 4.4 or higher (including Android 5.0; Lollipop), to download the app and start contributing power to the folding process. That means more processors, more proteins and more data for Dr Pande and his team to investigate.
“With the update to support the latest versions of Android and the opportunity for a wider range of smartphones and tablets to get folding, our aim is to really pick up the pace in tackling some of the world’s most challenging, and as yet, incurable diseases facing humanity today. The beauty with Folding@Home is that we’re now able to process, understand and interpret huge amounts of data capitalising on crowdsourced technology” – Jonas Gustavsson, Folding@Home Experience Plannner
So what have Dr Pande and his team been doing with all of these folded proteins? Well, they’ve been using the data made available to simulate several different configurations of what are known as the ‘kinase’ proteins that are involved in the makeup of breast cancer in order to find out why certain patients respond favourably to certain treatments and others do not.
Dr. Pande hopes that simulating a dozen or so possible configurations of the kinase, and then testing how these fit with a suite of drugs, could help identify better courses of treatment;
“We’re going to learn a lot about the basic biophysics of kinases and their mutations, but we’re hoping we can help doctors use genomic sequencing of tumors to say which drug should be given first, we want to help them pick a better Drug-A” – Dr Vijay Pande, Stanford University
According to Dr. Pande, the kinase takes about 300,000 nanoseconds to fold, and a smartphone can simulate about one nanosecond per day, so if 10,000 phones work eight hours a day, the project could be complete in less than three months!
If you’re yet to start participating in the Folding@Home project, you can download the latest version of the app at The Google Play Store.
In the meantime, we thought we’d take this opportunity to answer a few of the questions we’ve seen crop up across the various channels. Do get in touch with the Folding@Home team at Stanford if you have any more questions.
What does this latest update to Folding@Home bring?
This update to the Folding@Home Beta application brings compatibility and support to many more Android devices running 4.4 or higher (Including Android 5.0; Lollipop) beyond the Xperia range, as well as general performance enhancements and bug fixes.
Can you set up Folding@Home so your contribution time is longer than 6 hours?
Currently the contribution time is limited to 6 hours. The team is looking into greater levels of configuration for upcoming releases.
My phone is rarely at 100% charge, is there any way you can alter the application so I contribute to the Folding@Home when my phone is at over a certain battery percentage – say 80%?
Unfortunately not – this is done to ensure that users of Folding@Home get fully charged as fast as possible when they charge their phone via the power outlet.
Doesn’t having my phone at 100% battery charge whilst attached to a power source, have a negative impact on smartphone battery’s long-term health?
Modern batteries in smartphones have a built-in circuit that allows the battery to be bypassed completely when fully charged at 100%, such that the device instead runs on external power. It’s this bypass that Folding@Home utilises when the programme is running and it’s why processing only starts when your smartphone battery reaches 100% charge.
Can I contribute to Folding@Home at any time?
The current version of Folding@Home allows you to set any contribution start time. Future versions may allow contribution anytime and for any time period, provided that phone is connected to the charger, but we’re not quite there yet.
Can I use my Stanford ID in the application and contribute to my team’s effort?
Not in the current iteration of Folding@Home, no. Future releases may include this possibility, together with the possibility to consolidating contributions from different devices.
Can I turn notifications off?
The contribution finished notification can be turned off in Settings. The notification shown while the contribution is run cannot be turned off as it is an Android requirement for continuously-running services.
I have unlimited mobile data from my provider, is it possible to run Folding@Home through my 3G or 4G mobile data plan rather than Wi-Fi?
Currently not, but it’s something we’re considering for future updates as the potential for such a constant stream of processing power could be huge.
Where can I find more info on the research?
Please visit Stanford’s web page to learn more about the team, research methodologies and progress made so far: http://folding.stanford.edu/home/the-science/
The Oscars mark the height of cinematic achievement during 2014 With 18 nominations under Sony Pictures’ belt at this year’s ceremony; including Best Picture, Best Director, Best Costume Design and many more, it’s been a great year for film at Sony. So win, lose or draw (not that you can technically draw in an awards ceremony), congratulations to everyone involved!
From Oscars to offers now as this week also marked the third birthday of your favourite (we presume) hand held game console PS Vita.
To celebrate, we’re offering a raft of savings across some of the consoles best games, as well as the chance to download two exclusive new themes for your device from the PlayStation store!
PS3 and PS4 aren’t going to be left out either, as there are truckloads of offers for traditional console gamers too. From Battlefield 4 to Samurai Warriors 4, there’s something for everyone – but be warned the sale ends on the 4th March so get gaming!
You may remember last year when we showcased just what is possible from Sony’s Action Cam when we collaborated with FREEDOM and filmed the world’s first recorded white-tailed-eagle flight, as Victor (that’s the eagle) was let loose across London and Paris.
Now urban skyline views may be something special but this time we’re back capturing all the action on ground level with BMX rider Brett Rheeder. Brett showcases the amazing capabilities of Sony’s Action Cam as he completes #Groundwaves, the second installation within his Dream Capture series as he rides, flips and tricks around Malaga, Spain
Catch all the action in the video below:
Inspired to make some of your own home videos? Well, now more of you can stream them live from your Xperia device using the new Live On YouTube app.
The app is now supported across a range of Xperia devices including our Xperia Z3, Z2 and Z3 Compact – meaning no matter where you are, you can broadcast your videos live to the world (and even in HD!). To start sharing your live streams simply download the app now from the Google Play Store.
That’s it from us, have a great weekend!
Over the last few months our SmartEyeglass prototype has been one of the most talked about smart eyewear concepts – today the project takes a major step forward, as we announce both commercialisation and launch from March 2015.
The SmartEyeglass Developer Edition SED-E1 will give developers access to both the physical sample and official supporting software developer kit – as we continue to grow the ecosystem of transparent binocular lens experiences and superimposed augmented reality content.
Pre-order starts from today in United Kingdom and Germany, with SmartEyeglass Developer Edition available from our Sony Developer World portal from early March* for around €670. It will sit alongside the updated SDK, with regularly updated information and support for developers to get going and unleash their creativity on this new platform.
Check out Sony Developer World for the full scoop on our Android smartphone-extending eye-wear concept – and stay tuned for more, as we head towards the launch and beyond.
*At launch SmartEyeglass Developer Edition will also be available for purchase in the United States and Japan. It will also be available only for enterprise customers in France, Italy, Spain, Belgium, Netherlands and Sweden.
Tego rodzaju wpisy pokazują Wam część tego, czego nie widać w reklamach – ciężką pracę zespołu odpowiedzialnego za ich powstanie. Zobaczcie, jak powstały spoty z naszymi najnowszymi gwiazdami 
Ewa Farna
Click here to view the embedded video.
Sebastian Karpiel-Bułecka i Zakopower
Tego rodzaju wpisy pokazują Wam część tego, czego nie widać w reklamach – ciężką pracę zespołu odpowiedzialnego za ich powstanie. Zobaczcie, jak powstały spoty z naszymi najnowszymi gwiazdami
Ewa Farna
Click here to view the embedded video.
Sebastian Karpiel-Bułecka i Zakopower
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