Nokia Asha owners share their stories [pt. 1]

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Nokia Asha owners share their stories [pt. 1]

Nokia Asha

Nokia’s Asha mobile phones have been designed with young, aspirational and urban people in mind. They are intended to get their owners online, connect them with their friends and keep them entertained with apps, games and more.

So, has that vision been realised at the grassroots level? Millions of Nokia Asha mobile phones have been sold around the world but who are the people who have brought them and how are they using the devices?

Finding out more about some of the Asha mobile phone owners, and the stories they have to tell, was the aim of a Nokia project called Asharama.

Camera crews spent three weeks in late May on the road visiting countries such as Thailand, India, Mexico and Egypt to meet the proud owners of Asha phones.

Instead of a formal interview or giving them detailed questionnaires, they were just asked to describe that they liked about the phone and how they felt about it.

The answers were honest, unscripted and revealing, and can now be seen in a series of 12 videos called ‘Me and My Asha.’

Here are the first six videos and we’ll bring you the other six videos in part 2 in the next few days.

Category: NOKIA EUROPA | Tags: None

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Losowy cytat

My first impression was that the handset looks very appealing, aesthetically, when you see it in the flesh. It looks like a slate, the bezeling, the contours, just everything really, combines to make it look sleek and beautiful. Some have said that when you hold it in the hand it feels too thin, but I disagree, it felt just right.

It felt pretty well put together and the sense I got from holding it was that I had a nice bit of kit in my hand. There was a certain impression of quality to it and it reminded me of the first time I picked up an iPhone, there was a little spark of excitement. That’s not a feeling I’ve had too often with Sony Ericsson products over the last couple of years so it was most definitely a good sign.

One rather annoying aspect of the design is that the headphone jack is at the top left hand side instead of being on the top of the handset. This is a pet peeve of mine because I find it very annoying when you have the handset in your pocket with headphones plugged in. It’s a minor gripe to be sure, but sometimes it’s the small things that can annoy you most.

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