The Swiss Broadcasting Company created an iPad app …
The app is pretty decent as far as I am aware, it shows off the company’s videos, articles, etc, all pretty much standard fare for an app from a media company. Now to promote said app an advertisement was created … and that’s where it gets interesting.
The advertisement took the form of a video, a video showing the story of Swiss folk hero William Tell. There is a delicious little homage to Apple at the start of the video as William Tell shoots an apple off his son’s head. The apple has a bite out of like the Apple logo.
A little later on the video shows Tell’s uprising against the evil tyrant and amongst the crowds of uprising peasants there is the little Android that could.
An Android nestled amongst a crowd deposing a tyrant. Symbolism or what?!
Click here to view the embedded video.
Źródło: Android Sneaks Into iPad App Advertisement
Category: Sony Ericsson | Tags: None
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