Nokia Asha owners share their stories [pt. 1]

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Nokia Asha owners share their stories [pt. 1]

Nokia Asha

Nokia’s Asha mobile phones have been designed with young, aspirational and urban people in mind. They are intended to get their owners online, connect them with their friends and keep them entertained with apps, games and more.

So, has that vision been realised at the grassroots level? Millions of Nokia Asha mobile phones have been sold around the world but who are the people who have brought them and how are they using the devices?

Finding out more about some of the Asha mobile phone owners, and the stories they have to tell, was the aim of a Nokia project called Asharama.

Camera crews spent three weeks in late May on the road visiting countries such as Thailand, India, Mexico and Egypt to meet the proud owners of Asha phones.

Instead of a formal interview or giving them detailed questionnaires, they were just asked to describe that they liked about the phone and how they felt about it.

The answers were honest, unscripted and revealing, and can now be seen in a series of 12 videos called ‘Me and My Asha.’

Here are the first six videos and we’ll bring you the other six videos in part 2 in the next few days.

Category: NOKIA EUROPA | Tags: None

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Losowy cytat

The Xperia Play aka the PlayStation Phone has undoubtedly been the most leaked handset of the last year, indeed perhaps of any year. I was recently discussing the situation and an interesting question arose: do these leaks make you more or less interested in the handset?

Whilst we all love to see leaks and know what is coming up, does the sheer scope of the Xperia Play leak mean that when it is released there will actually be less interest in the handset? Looked at from a certain angle one could say that given all that has already leaked about it there isn’t much Sony Ericsson can do to make the announcement exciting. How long can interest be maintained in a handset that we already know so much about?

On the other hand there are those who say that these leaks have really whetted their appetite for the handset. There is also the point to consider that the frequent leaks have given the handset tremendous exposure in the press, perhaps far more than it might otherwise have received. Indeed given the build up it seems pretty certain that most eyes at MWC will be firmly trained on the Sony Ericsson booth to see the handset in the flesh.

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