Company’s new flagship, Xperia S is getting a lot of attention from the public. Many hope that the buyout of Ericsson from Sony Ericsson and Sony’s decision to revamp the mobile department (Sony Mobile Communications from now on) will eventually help the company to gain the number one position in smart phone sales.
Sony is now planning to spend £15 million in the first three months of the launch of Xperia S just for marketing the phone; that includes, TV, cinema and billboard advertisements. Xperia S is the first smart phone from Sony and there is no wonder why Sony takes it seriously. I think they believe in “Well begun is half done.”!!!
Source: Xperiablog
Źródło: Sony to spend £15m marketing Xperia S
Category: Sony Ericsson | Tags: None
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