The Sony Ericsson W8 Walkman is apparently not bound for European shores. That’s the message from a reply Sony Ericsson gave to a request for information concerning the availability of the device.
We can confirm that the W8 Walkman phone will be avilable in China, Hong Kong, Indonesia, India, Philippines, Malaysia, Singapore, Taiwan, Thailand and Vietnam. The Walkman branding and the legacy from previous Walkman phones is very strong in these particular markets and therefore we decided to launch the phone in these markets.
It would seem, according to that statement, that Sony Ericsson regards Europe as having moved on from the Walkman brand. Mind you the device isn’t exactly at the top table when it comes to specifications and probably won’t have a top tier price tag so it could be as much a case of fitting it to demographics as it is brand awareness and loyalty.
Źródło: W8 Not Launching In Europe
Category: Sony Ericsson | Tags: None
Related Posts
- No related posts found.
You must be logged in to post a comment.
