Ever since we’ve laid our eyes on leaked images and information regarding the Xperia Play and Neo and since Sony Ericsson finally announced them, all of us have tried to figure out when will they be released and how much will they cost.
The Xperia Play will launch in the last week of March according to David Hilton, Sony Ericsson UK’s Marketing Director. Whilst the Xperia Play will be with the operators and retailers in the last week of March Sony Ericsson have asked them to embargo sales until the 1st of April (or rather midnight on 31st March). David Hilton explained:
“What we are going to do for the Xperia Play to make sure it has the most impactful launch is whilst we will ship it in the end of March we’re asking all of our customers to effectively embargo sales until the 1st of April so that on that Friday you can go into any channel and be able to buy. So technically it’s the 1st of April and people might say you’ve let us down it’s not Q1, but we will ship it into the market in Q1“.
The handset will launch on pretty much all UK operators and retailers in an effort to make it as broad a proposition as possible. This was a conscious decision “We believe that for Sony Ericsson as a business … the consumers are better served by having it across all channels so we don’t want to restrict it to customers who can only buy it through one network“.
Commenting on game pricing Hilton said “The expectations I’ve been set are probably between two to three pounds maybe up to ten pounds“.
Turning to the Neo we’re probably looking at a late March release for that handset too with Hilton commenting that Sony Ericsson “… had a very high level of confidence that the Xperia Neo … will be shipped in the lst week of March“.
Pre-ordering prices:
Xperia Play: £539.99
Neo: £374.99
Both do not have a Retail Price established yet so we will have to wait until important carriers such as Vodafone or O2 introduce them in their offers.
Źródło: Xperia Play Launching 1st April, Neo Last Week Of March
Category: Sony Ericsson | Tags: None
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