gru
21
Kilka dni temu wdrożyliśmy nową stronę korporacyjną. Strona dostępna jest pod adresem: http://p4.play.pl/
Nowy layout został zaprojektowany z myślą o użytkownikach tabletów.
Część korporacyjna strony Play.pl została zaktualizowana m.in. o nagrody, jakie do tej pory otrzymał Play w różnych plebiscytach, konkursach i rankingach. Sekcja poświęcona rekrutacji została wzbogacona o ogólną charakterystykę osób do pracy w Play w salonach i biurach. Na nowej stronie korporacyjnej znalazły się także inne nowości m. in. „Aktualności” – z najważniejszymi wydarzeniami z ostatnich miesięcy oraz „Oferty pracy” – przestawione w przejrzystej formie oferty pracy z podziałem na regiony i obszary. W tej części został również wyjaśniony proces rekrutacji do pracy w P4 oraz warunki przyjęcia do programu praktyk letnich.
W części „O firmie” m.in informacje o głównych wartościach, skład zarządu oraz zdjęcia z biur PLAY.
Bardzo rozbudowana została sekcja dotycząca brandu PLAY. Wcześniej użytkownicy strony mogli jedynie pobrać logo PLAY w różnych formatach. Teraz znalazły się tam informacje dotyczące czcionki, pozycjonowania słowa PLAY względem apli i innych obiektów graficznych, szczegóły dotyczące firmowego koloru oraz wizualizację i symbolikę PLAYowego bloba.
Jest też wersja angielska.
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gru
21
Jak co roku nasze portale przygotowały mały projekt świąteczny. Tym razem mamy dla Was sympatyczną aplikację Winszomat – wersja Android i wersja iOS.
Oczywiście apka jest za darmo.
Uprzedzam znajomych, że zamierzam jej użyć w tym roku 
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gru
21
Kilka dni temu wdrożyliśmy nową stronę korporacyjną. Strona dostępna jest pod adresem: http://p4.play.pl/
Nowy layout został zaprojektowany z myślą o użytkownikach tabletów.
Część korporacyjna strony Play.pl została zaktualizowana m.in. o nagrody, jakie do tej pory otrzymał Play w różnych plebiscytach, konkursach i rankingach. Sekcja poświęcona rekrutacji została wzbogacona o ogólną charakterystykę osób do pracy w Play w salonach i biurach. Na nowej stronie korporacyjnej znalazły się także inne nowości m. in. „Aktualności” – z najważniejszymi wydarzeniami z ostatnich miesięcy oraz „Oferty pracy” – przestawione w przejrzystej formie oferty pracy z podziałem na regiony i obszary. W tej części został również wyjaśniony proces rekrutacji do pracy w P4 oraz warunki przyjęcia do programu praktyk letnich.
W części „O firmie” m.in informacje o głównych wartościach, skład zarządu oraz zdjęcia z biur PLAY.
Bardzo rozbudowana została sekcja dotycząca brandu PLAY. Wcześniej użytkownicy strony mogli jedynie pobrać logo PLAY w różnych formatach. Teraz znalazły się tam informacje dotyczące czcionki, pozycjonowania słowa PLAY względem apli i innych obiektów graficznych, szczegóły dotyczące firmowego koloru oraz wizualizację i symbolikę PLAYowego bloba.
Jest też wersja angielska.
Tags: None
gru
21
Jak co roku nasze portale przygotowały mały projekt świąteczny. Tym razem mamy dla Was sympatyczną aplikację Winszomat – wersja Android i wersja iOS.
Oczywiście apka jest za darmo.
Uprzedzam znajomych, że zamierzam jej użyć w tym roku
Tags: None
gru
21
We’re nearly there folks. Just a few days to go until Christmas. Here’s hoping you receive all the gadgets, games and great gifts that you’ve asked for. Now, to get you prepped for all the Sony goodies you’ll no doubt collect, here’s what has been going on in our world this week.
First off, Eoghan et al. over at The Take Out give you a chance to win a Xperia Z1 this week. They also talk about The Amazing Spiderman 2 (refusing to give too much detail away… you’ll just have to wait ‘til next year) and get a bit jealous of Julian Casablanca’s fashion sense (apparently he’s rocking scarves covering interesting places) in Daft Punk’s latest music video for “Instant Crush.”
Next, PlayStation Store for PlayStation Mobile has now expanded into 18 countries with new additions including Belgium, Denmark, Finland, Ireland, Mexico, Netherlands, Norway, Sweden and New Zealand. If you haven’t already downloaded the app, click here.
A laptop skin is a great way to customize your tech. Sony got together with designer Simone Legno to skin a VAIO Fit in his incredible tokidoki characters.
Watch the video as he gives us an exclusive look at his character brainstorm and creative process, explaining how he uses both hand drawings and technology to bring his designs to life. At the end of the film you’ll see one seriously well-dressed laptop.
Have you forgotten what summer looks like? A stunning photograph of summer daisies taken by an amateur photographer using a Sony Bridge camera will be the July image in the BBC Countryfile Calendar. The image, captured by David Jackson from Kendal in the UK, was chosen from 57,000 entries. Bring back the sunshine we say.
Want to know what was the best music of 2013? Check out the Music Unlimited staff picks over at the Sony Entertainment Network Blog. Start here and here to find amazing new music from the likes of Matt Pond, Mikal Cronin, Air Review, Hey Marseilles and much, much more.
And if that’s still not enough music for you, the guys at Legacy Recordings have been going through the Sony Music archives to create a YouTube playlist of all your favourite Christmas classics, from Maria to Whitney to the Ronettes. You can even watch a warming Yule Log fire as you gift your ears. Festive fantastic.
And that’s it…
Have an incredible Christmas. We’ll be back with lots more Sony news in the New Year.
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gru
21
My Birthday Is dedicated to my idol.
For the past 33 years, I have looked in the mirror every morning and asked myself: ‘If today were the last day of my life, would I want to do what I am about to do today?’ And whenever the answer has been ‘No’ for too many days in a row, I know I need to change something. – Steve Jobs
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gru
21
There is a fundamental flaw in online recruitment done by Employers and Online Recruitment companies, also the way to avoid it. Lets list the flaws first:
1 – Companies who have invested in their own online recruitment system should NOT use or post on online platforms like LinkedIn, Bayt or GulfTalent.
Reason: First of all when a candidate is searching for a vacancy and finds one, they do not want to fill a thousand profiles before they get to your listing. HR has essentially forgot the user experience of employment brand. Just like social media, companies can handle thousands of applicants via their own platform. If the employer believes that the Online recruitment companies is an advertising space, I believe they have got it all wrong. It’s way faster and cheaper to advertise a job via normal online channels and not threw the online recruitment agencies. Personally I believe when an HR department does so, they are intentionally wasting money and peoples time.
Here is what kind of user experiences when you do the shotgun online recruitment. First they log into let’s say Bayt.com, they have a full profile and the candidate views a posting by you. They click apply, then it takes them to a page saying ” apply via employers wed site “, click. The user goes to the employer site, has to register, fill out the same profile that they have online all over again. After that is done the candidate applies to the vacancy. The question arrises, why did I have to go to Bayt to fill out an application and register again on the employer’s site? The experience is shot dead and the candidate already has lost the belief that Bayt or the employer will ever see the applicant’s resume.
2- Third party recruiters are just killing your brands! wake the hell up!! Traditional recruitment companies are just using your online platform to suck up your data pile and use it for their own “big data” pile. Weren’t you ” Online recruitment ” companies suppose to put the traditional recruitment agencies out of business? Why on earth are you actually giving them more business? Why would I want to apply via an Online recruitment platform, for my CV to go to a traditional recruitment company, and then if that old fashioned recruitment company decides if i’m good enough they will “think” of sending it to the employer. This is what is actually making ever single online recruitment company in the region a fail.
3- Employers, please please please and i’m going to say this very openly. Have the balls to post the name of your company. When an online or traditional recruitment company posts a vacancy and says ” Confidential ” that is actually point blank stupid. Are you ashamed of hiring? Is your company name so invaluable? Isn’t posting your company name part of your brand strength and attracting the right candidates. HR departments have to wake up to the fact that a vacancy is like a product or service the actual company sells. If the HR thought of the vacancy as a product and are looking for the right customer, all HR’s problems would be solved. From talent search to recruiting and employee engagement. I strongly believe HR is a core part of marketing and the two departments should work hand in hand to further expand the companies out reach. Your staff are your brand ambassadors, clients, , family, customers and first line soldiers in defense against the competition.
4 – Companies should avoid the recruitment confusion and make the recruitment process as easy as their products service or industry they want to portray. No company in todays age wants to be known as not innovative and simply old fashioned.
Remedy: First of all I would like to start with the online recruitment companies like Bayt, LinkedIn and GulfTalent. As a brand you should essentially not allow employers to redirect your subscriber base to their platforms. First its a bad user experience, second it shows that the online platform is useless, and they should go straight to the employer sites. Third never let traditional recruitment companies post on your site, also why should I use online if the traditional are taking my details, when I see a traditional recruiter name I immediately go to their site and apply again on their site or better call them.
Employers & HR departments. Honestly listen up. Drop your in house online system and use an external popular platform, Bayt & LinkedIn are outstanding platforms that can be utilized in so many ways. Bayt offers a wide range of services for recruitment. On your careers page you can simply put, ” We use Bayt ! ” click on our company page view and apply directly through Bayt.com directly to us. WOW imagine that, a potential candidate says, holy moly these guys are the coolest! they can see their application status, promote their application and also get real time feedback.
I know there is a lot of change here, and that online platforms are actually benefitting in cash from the fragmentation of their platforms, however there is essentially one thing they have to know. Someone some where will actually read this and say ” hey lets make a real online recruitment site ” get the employers to engage and essentially monitor what is being posted on our site. Every online platform should be an eco-system and companies join into this eco-system which is monitored and managed. Leaving no room for flaws like third part recruiters and employer redirections.
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gru
21
[youtube http://www.youtube.com/watch?v=WARI_7c-Ofc?wmode=transparent&autohide=1&egm=0&hd=1&iv_load_policy=3&modestbranding=1&rel=0&showinfo=0&showsearch=0&w=500&h=375%5D
Samesung’s Marketing Stupidity At It Again …
I guess my previous article didn’t really reach Samsung and some dumb marketing team in the US think this is ” Great Marketing “.
First of all the grads? who are you talking to. Are you mocking the actual buyers of the phone your trying to advertise to? Are you that dumb at Samesung? Grads have no money or income or purchasing power!
Those executives with extremely high purchasing power and market strength are being mocked and made into dummies. What’s wrong with you, these are the same executives who have power to introduce the Samesung imitation to enterprise, those are the top purchasing influencers who buy devices for the family and business. That intelligent executive believes in technology, and most of all you people at Samesung you made him Smell Ribs off the phone. Thus making him disbelieve that the phone is incapable of doing what the Advertiser ” The Grad ” says it does. So its a fake.
Your Samesung is not smarter than other smartphones, it is just and imitation of what really is a smartphone. Probably an internal corporate culture of wishful thinking. Who wants to share photos by tapping phones?, are you implying that the phone is an anti-social device and the person who was in the photo would not like to be associated in the party by taking the picture from from the phone. Rather than posting it on Facebook and tagging the person. Waving your hand over the phone to answer it, wow!! that is a killer option NOT. I understand why Samesung have made this option for the customer, the phone is so crappy to even touch we’ve made it possible to use it without even touching it. Now my biggest wonder is the device streaming to the TV, Excuse me for saying this … LOOOOOOL, Freaking LOOOOOOL. Excuse me, AirPlay hello … just one more on your imitation list Samesung.
Last I would like to conclude that mocking your most powerful customer is not going to get you anywhere and Apple will always be light years ahead in the innovation trail. Samesung devices where in the stone age until Apple enlightened you to the perspective of innovation. But the philosophy at Samesung is ” Don’t Innovate, imitate “
Oh by the way why have you stopped using the Term ” Samsung Galaxy S4” and replaced it with “GS4” hahahahaha, my god that is the stupidest thing i have ever heard in my life.
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gru
21
I will not write a full article about how this ad is completely stupid and the Marketing people at Nokia just wasted a lot of money.
All I have to say is , before you mock, know how to talk.
Nokia is pronounced ( No Key Ya ) and not ( Knock ya )
Nokia primarily failed to impress , by merely not even knowing how to pronounce their own company name to the world.
Before you mock know how to talk
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gru
21
iDoorcam
I’m all for new technology, and I am always the first in line to get my hands on tech that’s cool and makes life “i” compatible. However my eye on detail because of my work in branding, geekiness, and absolute love for Apple perfection has made me catch things.
The iDoorcam is a marvelous piece of technology, and on the cool level its absolutely cool. However I picked up a little tech flaw and I could be wrong just to be clear.
While watching the promotional video of the iDoorcam I noticed an inaccurate angle or view of the camera. Where the iDoorcam is placed the person has to be directly facing the camera to be seen. If the person is standing normally on the door you’ll get a view of their stomach and shoulder perhaps.
Knowing small cams, the wide angle would not give you a clear image of the person on the door. At least not how its placed in the video. So the iDoorcam promotional video is a clear misrepresentation technicality of the device. iDoorcam’s marketing people should clearly indicate what the camera’s view angles are and where it should be optimally placed.
On another note, yes the iDoorcam is internationally compatible, however unlike the US, doorbells in most of the world are connection kill switches with no power at the connection. So the ideal way to illustrate the connection requirements is to indicate that the door switch should have a power connectivity if 110/220 v AC outlet in order to provide continuous power. On that note, not all countries have 24 hour electricity, does the iDoorcam function as a conventional doorbell if there is no power? That truly gives it an edge internationally.
On an over all scale from 1 to 10 I give the iDoorcam a 8 on tech and coolness. It’s a must have device for the new home combined with an electronic lock like August, Kevo or Lockitron. These technologies will surely make the first step to your iHome.
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