Przedstawiciel PLAY LUBLIN

Oprócz obniżki cen na HTC Sensation XL, od jutra również ciekawe nowości w telefonach Do oferty podstawowej wchodzi pierwszy telefon Samsunga z systemem Windows Phone Samsung S7530 Omnia M Od jutra do oferty na życzenie wprowadzamy następujące modele: LG A250 Hornet Motorola Fire XT 311 Motorola MOTOLUXE myPhone 2070 Rose Nokia 603 Nokia 700 [...]

Play razem z agencją Grandes Kochonos przygotował kampanię promującą wakacyjną obniżkę wybranych smartfonów.  „Wakacyjny zjazd cenowy” w Play obejmuje m.in. Nokię 500, która została przeceniona z 229zł na 1zł oraz wysokiej klasy smartfon Sony XperiaTM arc S, którego cena została obniżona z 579zł również  na 1zł. Nokia 500 posiada kolorowe, wymienne obudowy, które można dopasowywać [...]

Ruszamy dziś z bardzo fajną promocją przeznaczoną dla firm. Każda nowa firma, która dołączy do Play i podpisze umowy na sumaryczną kwotę zobowiązania minimum 500 zł netto otrzyma możliwość zakupu dodatkowego telefonu iPhone 4S 16GB za 1 zł Bez żadnego kontraktu! Jeżeli macie wątpliwości, czy skorzystać z usług Play warto zajrzeć do raportu “Rynek telekomunikacyjny [...]

Od jutra w sklepie internetowym obowiązuje weekendowy zjazd cenowy w rozmiarze XL! Ceny telefonów spadają nawet o 1000 zł HTC Sensation XL Solo z Beatsaudio HTC Sensation XL z Beatsaudio Cennik   Przypominamy relację z premiery HTC z rodziny  Beats Audio

Oprócz obniżki cen na HTC Sensation XL, od jutra również ciekawe nowości w telefonach Do oferty podstawowej wchodzi pierwszy telefon Samsunga z systemem Windows Phone Samsung S7530 Omnia M Od jutra do oferty na życzenie wprowadzamy następujące modele: LG A250 Hornet Motorola Fire XT 311 Motorola MOTOLUXE myPhone 2070 Rose Nokia 603 Nokia 700 [...]

Ruszamy dziś z bardzo fajną promocją przeznaczoną dla firm. Każda nowa firma, która dołączy do Play i podpisze umowy na sumaryczną kwotę zobowiązania minimum 500 zł netto otrzyma możliwość zakupu dodatkowego telefonu iPhone 4S 16GB za 1 zł Bez żadnego kontraktu! Jeżeli macie wątpliwości, czy skorzystać z usług Play warto zajrzeć do raportu “Rynek telekomunikacyjny [...]

Our fifth weekly app promotion tip together with our friends at App Promo examines the basics of search engine marketing (SEM) and search engine optimisation (SEO). You may not have heard of it, but most likely you’ve already done it. With search engine marketing, you’re simply using the internet to promote your website by increasing its visibility in search engine results. Search engine optimisation, adjusting your website content to achieve a higher ranking in search results, is part of this marketing.

Read on to learn how to make it all happen, and ensure yourself with a higher ranking.

A huge number of your users will discover your app as a result of search. Your goal as an app owner is to make sure that your application comes up in the search results when users are looking for it. But as this is everyone’s goal, you will also need to find ways to make sure that you are not only in the results, but that your ranking is high enough for users to find you. First, let’s define and differentiate between search engine marketing (SEM) and search engine optimisation (SEO).

Search engine marketing touches on many aspects of your marketing campaign – from app description, to press release, to configuration of paid ads.  Search engine optimisation relates to examination of your website for technical barriers that may prevent a search engine from access your site’s content, then finding ways to help the search engine identify and index the most relevant content. So making sure that you spend some time and effort thinking about search engine optimisation (SEO) at the start of your marketing will maximise the impact of the other elements of your campaign.

Finding and selecting keywords

When it comes to search, nothing is more important than the keywords you choose to attach to your product marketing destinations. Keywords are extremely effective tools to ensure that when a user is looking for your app, a service or a niche your app fulfils, you show up as a result.

1. Make your own list
The best place to start when identifying keywords is to make a list. Think like a user as they approach a search engine. What keywords would they use to get your app as a result? What keywords are you already starting to use in your marketing efforts? Your positioning statement and elevator pitch you mastered describing your app’s purpose and benefits are a great place to gain some valuable keywords.

2. Look to your competitors

Add to this list by looking to your competitors. View your competitions keywords by using the Page Source option in your browser. Do some searches within the search engines to see who comes up. Leverage those words that work for you to be sure that your product comes up amongst the rest. You will also want to identify opportunities where relevant keywords produce little competition, as these terms have a larger chance of pushing you up the rankings for this result.

3. Ask your network

Ask your friends, co-workers or users to describe your app and what terms they would use to search for it. Getting an outside opinion from someone not as close to the product is an optimal way to figure out what actual users need when it comes to search.

4. Use online resources

Finally, using keyword tools like Google’s AdWord keyword tool is a must-have resource to utilise when you’re selecting your keywords. Use this tool to help choose and validate keywords. In using keyword tools like AdWords, you will be able to learn upfront which keywords should result in the most searches and what the competition is for each. These factors are great ways to focus on the keywords that will bring in the most results.

When selecting keywords, be as specific as possible. Avoid focusing solely on vague terms like “app”. Leverage terms that are unique to your product and product offering. Key industry terms are extremely useful as are any sub-brands that may be associated to your app. If your app is a game, for example, use your character names as keywords. If your app is content-based, use your topics and authors.

Additionally, it’s inevitable that your list of keywords will be long. Make sure you understand what your top or priority keywords are versus the long tail terms. Consistently echo the top keywords in as many places as possible.

Keywords will grow as your product grows so don’t see this exercise as a one-time deal. Whenever your product grows to add new features or your industry changes to include new terms, make sure that you update the metadata for your marketing pages, product descriptions and other sites. Maintaining and grooming your keyword list will come in handy for future press releases and paid advertising (like AdWords), when the time comes for your next marketing campaign.

Where to use keywords

The answer is everywhere you can online. You will definitely want to incorporate these keywords in the metadata of your web marketing site for your application. The most effective way to do this is:

• Add your keywords to the metadata of each page.
• Include keywords in your title tags.
• Use your keywords in the content on your site.
• Leverage your keywords in the alt tags for your site’s images.

But your site is not the only place you should be using your keywords. Consider anything that will be posted online as possible search results. If this is the case, then you will want to make sure that your keyword strategy is consistent in the following places:

• Facebook posts.
• Tweets.
• App description within the App Store.
• Blog posts.
• Press releases.
• YouTube video descriptions.

Search engine optimisation for mobile phones

As app owners, the best place for users to find your product is on their phone. This will increase the chance to download, which is your main goal. As your product is mobile, it is definitely important to make sure that you optimise for mobile search.

The biggest step in mobile SEO is to make sure that you have a mobile optimised marketing page. A fully optimised mobile page will rank higher in the mobile search results than that of a desktop page, so it is in your best interest to have this created when you are developing your online marketing presence. In addition, this page will be of better use to the users who click on it, as they won’t have to work (pinch, zoom, etc.) to use it.

When building your mobile site, make sure you consider site performance, rendering and speed. You will also want to leverage the keywords you are using on your desktop version but cater it for mobile. Remember that a search string on a mobile phone is, on average, much shorter than that on web, so you will want to think about fewer and shorter keywords for mobile. You should also utilise Google’s mobile keyword tool to see which desktop terms work and don’t work as well using this medium, and perhaps to see what new keywords should be added.

SEO takes time, so plant seeds early

The key thing to remember for search engine marketing is that it takes time for the keywords to be crawled and used by the search engines. Knowing this, make sure you give enough time to start to judge your results and make modifications. Also, you may wish to start your efforts early through a coming soon page both for desktop or mobile even before your product is released – including your priority keywords both in the metadata and visual text on these pages. If you’re in a hurry, you can try to speed things up by submitting your sites to the engines directly but there is no guarantee on the turnaround for these requests.

We also reached out to Android developer, Brave Zen Owl, to share the enlightenment he has gained from his own search engine optimisation and marketing efforts.

- When creating an application, one of the most important parts for me is to come up with a good name. The name should preferably be both descriptive and unique. I like to create a name that cannot be found in any search engines yet. Then I upload the app before I go to sleep, and wake up the next day to now find many results when searching for the app’s name. While all of those results are coming from Android markets and app aggregators, they will all point to your application, your website, and show a summary of your app description. Usually this results in your website and Google Play entry coming up at the top of the search results automatically. A good description with relevant keywords will automatically be propagated to many different websites, which has positive results on your ranking in some search engines.

Brave Zen Owl, Android developer

Developers, are you implementing search engine marketing and optimisation? Do you have any tools or resources to recommend? Share your thoughts with us in the Comments section below.

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App Promo is a leading app marketing and strategy firm whose goal is to assist developers and app owners in succeeding in the business of applications. App Promo provides services geared towards increasing discovery, optimising revenue and ensuring better positioning of applications to set them up for success. 

More information

• Read our previous App Promo developer tip on press and blogger outreach.
• Check out all the app promotion tips (we’ll be adding more weekly).
• Learn more about App Promo services for app developers and app owners.
• Follow @Apppromo on Twitter.
• Check out our other helpful tutorials for mobile developers.

Zapraszamy do zapoznania się z recenzją Xperii sola, która okazuje się smartfonem dla każdego.

Office 365 is Microsoft’s online, cloud-based version of the regular Office suite that most… well, office workers spend a large proportion of their day with. The online version is a good product, which replicates almost every part of the offline Office suite’s functionality as an online app.

Unlike some competing online productivity suites, Office 365 commands a monthly subscription fee, but that also buys you a 99.9% uptime SLA and similar assurances regarding security and back-up. If you’re serious about your work, those will count for a lot more than the fairly trivial fee. For most small and medium businesses, it’s a lot more safe and secure than their current arrangements are likely to be.

Looking forward, the newly announced Office 2013 is, in some respects, closer to Office 365 than the traditional set of offline applications. I’m typing this on the preview release of MS Word 2013 now and note that, by default, I’m saving to remote servers using SkyDrive/Office 365 rather than my local hard disk. Of course, you can still save locally and the apps still work without an internet connection but, like everything else, it’s edging into the Cloud.

But back to now, Office 365 and your Lumia phone.

What’s the point? Well, firstly and most vitally for me, everything you create or receive is available now, wherever you are, from your phone, or from any other computer. And it’s far from just Windows Phone and PC: Office 365 is accessible from PCs, Macs, iPhone, Android phones, Symbian phones and BlackBerries as well as Windows Phone.

Click here to view the video on YouTube.

So that opens up the second, rich area where Office 365 wins out over the traditional desktop Office: collaboration. The system was practically built for multiple authors, review processes and generally avoiding having multiple copies of the same document flying around in emails.

If it’s on your Office 365 server, they’ve already got the document on their phone, computer or whatever. Bye bye attachments. To be fair, you’ll probably still need to poke them to have a look, though – we can’t change human nature!

Here, again, the phone component is really strong. Let’s say I am writing a blog post and someone else needs to review what I’ve produced. I can share the document with them, and they can create comments and edits right from their phone.

Go to the next stage: I get their feedback but I’m out and about. Uniquely for an office product on mobile, I believe, I can see changes and comments. By the time I get to another computer, I know exactly what needs to be done.

If you work in a team, it’s definitely worth a try. There is, as usual, a free trial available.

QR codes offer quick, easy and often innovative means to encounter to new experiences on your phone and in the outside world.

The specially-created square barcodes have been around for a couple of years, but now they’re popping up everywhere, offering quick links to websites, nutritional information, GPS directions, movie trailers and more. Some pranksters are even printing custom stickers linking to the infamous Rickrolling internet meme.

Have you experimented with the QR (Quick Response) code reader on your Nokia Lumia Windows Phone handset? Unlike most handsets, you don’t need a standalone app and you can get there in just two taps. Just hit the Search key and then the eye icon and get scanning. Here are some of our favourite uses:

Install apps

If you’ve been browsing on your PC and laptop and see an app you’d love to have on your phone, there’s an easier way to get it than performing the same search on your handset. Quite often a QR code will appear on the page itself and scanning will take you straight to the product you’re looking for. We did it here with the Nokia Creative Studio photography app.

Check out before you rock out

We’ll quite often be walking around town and see flyers for local bands playing nearby. It’s only a couple of bucks, and it’ll probably be fun, but you don’t know these guys from Adam. What if they suck? The best band flyers have QR codes linking to a Spotify track or a YouTube video illustrating why they’re worth your time.

Eat Smart(er)

Everyone loves the occasional trip to restaurants like Chili’s or Friday’s, but you can’t breathe the air in those places without ingesting enough calories to satisfy a small nation. Luckily there’s a stack of restaurants adding QR Codes to their menus, linking to detailed nutritional information. Your arteries will thank you. (Yes, we get the irony, if we wanted to eat smart we wouldn’t go to Friday’s but we like it, OKAY?!)

Augment your experience

Museums around the world are integrating QR codes into their exhibits, allowing the visitor to hear the inside story on the artifact. Whether it’s simply a redirect to a WIkipedia page, an audio interview with the artist explaining the piece or fun trivia for younger viewers like at the Children’s Museum of Indianapolis, they’re a great way to add value to your visit.

Find your way

Tech likes to make it easier for us to get from A-to-B through navigation apps like Nokia Maps. If you’ve found a great restaurant online, see if it has a QR code on its ‘Find Us’ page. Scanning the code will launch your mapping app and programme it with directions.

Grabbing the best deals

With Foursquare check-ins rewarding you with discounts, Groupon and LivingSocial deals flooding your inbox there’s really no need to pay full price for anything again. QR codes are an even easier way to access coupons, discounts and deals that are redeemable in store. Keep an eye out.

Changing the game

Card games are older than Abraham, but that doesn’t mean they aren’t moving with the times. The Bicycle company just released new ’Jacked Up’ cards equipped with QR codes which, when they’re dealt and scanned, change the rules of games like this: 

Click here to view the video on YouTube.

Take it to the grave

Sometimes a gravestone just isn’t enough. The owner of a Seattle headstone store is incorporating QR codes into his offerings and for $75 he’ll help the bereaved to set up a memorial website which graveside visitors can view by scanning the sticker. You never know when your Nokia Lumia is going to come in handy.

Bonus content… everywhere

We’ve received Spotify ‘mix-tapes’ from friends via QR coded emails, we’ve scanned movie posters to view trailers, learned more about and picked up coupons for our favourite wines, and listened to exclusive tracks from our favourite artists; all on our Nokia Lumia smartphones. There’s a new world within these strange square boxes. Go and explore it.