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From last week, São Paulo has been hosting a pure, unique exhibition, one devoted to the Nokia 808 PureView. You might be thinking, “So what? It’s a regular show, right?”. Nope! Nokia Brazil brought together four award-winning photographers, using the Nokia 808 PureView, to record images exclusively for this exhibit.

The result will be revealed today, when the exhibition opens at DOC Gallery, one of the most popular art galleries in São Paulo.

Just to give you a glance of what one might find, in their professional history they’ve made photos for the internationally famous Vogue, Elle, Playboy, GQ, Glamour, Mademoiselle and Vanity Fair.

Click the images below for a more detailed, closer look.

The spectators will have a chance to see how rich and innovative taking photos with PureView technology can be. And the good news is – the pictures will be on sale and you can buy online. If you’re in São Paulo or if you have plans to be there soon, you shouldn’t miss the exposition, which will be open until August 25th.

About the photographers

Ana Ottoni began photographing professionally in 1990. Today, she works with business publications for print and electronic media, and worked for newspapers and foreign publications like Le Monde, New York Times and Financial Times, among others.

Marlene Bergamo won the Young Photographer Award. She is the co-author of the books “Brasil Bom de Bola” and “Carandiru”. Recently she has been photographing “stills” for national films together with directors like Hector Babenco and Ugo Giorgetti.

Klaus Mitteldorf is one of the most renowned photographers to work with camera phones. In 2002, he won the prestigious Fundação Conrado Wessel award, the biggest awards for this field in Brazil.

Finally, Bico Stupakoff already worked on fashion industry, for magazines as GQ, Glamour, Mademoiselle and Vanity Fair. In NY, he made catalogs for Lord & Taylor, Bloomingdales, JCrew, Eddie Bauer, Lands End, Talbots and ad campaigns for Warner Bros, LEE, Levis, GAP, Tampax, among others.

As a first-time visitor to Helsinki, I’ve heard the buzz around Finland’s capital: Flow Festival Helsinki is back with none other than Björk closing the show on August 12.

As one of the most anticipated festivals on this or any side of the Baltic, it has a killer line-up with big-name American artists like The Black Keys and Bon Iver, as well as Swedish sensations Lykke Li and Miike Snow and a long list of Finnish bands I can’t wait to check out.

There’s also a wide range of art, architecture showcases, an urban garden, discussions with artists, a variety of delicious food vendors and, of course, plenty of tasty beverages.

In preparing for such a multi-faceted festival, I was worried that I would have to print out my line-up, a map and be that sad tourist fumbling through a ridiculous amount of paper.

Thanks to Nokia, the main sponsor at Flow, I won’t have to.

Nokia x Flow

The Nokia x Flow app keeps me up to date on all the happenings at Flow.

The best part? It’s available for every major phone operating system!

The main menu is easy to navigate and has artist info, Flow news, a photo gallery, what’s going on around you and, most importantly, a customisable schedule.

The schedule lists all the stages and artist line-ups by the hour so you will always know where to be.

Just click on an artist’s name and press the star on their page and they’ll be added to your personal schedule. You’ll receive a warning 15 minutes before the show begins.

If you don’t want the updates, no sweat. You can change your settings by clicking the three lines that appear in the upper right hand corner of your screen.

You can also get up-to-date information on schedule changes and other cool events under the news tab, including transport information.

Around You

The “Around You” section is another cool feature.

This lets you know about all the art and design aspects of the festival, the food and drink options, the sponsor offers and the weekend’s talks.

There is also a list of official and unofficial after parties with all the information you need to keep rocking out well into the morning.

You can take photos and upload them to the app to share your experiences at the festival.

All in all, this is a very useful tool and a great companion for all festival-goers. Hope to see you there! I’ll be the girl in the front row for all my favourite performers.

You can get the Nokia x Flow app for Windows Phone, iOS or Android.

Anna Pope is a student of the world, level 56 music festival patron and volunteer and a candy fanatic who enjoys getting lost in big cities and talking to strangers. She will graduate from university this fall and plans on traveling the world on a shoe string, discovering great new music every step of the way.

Last week we ran a poll asking you to choose your favourite input method on a mobile phone. The choices were: 

• Number keypad
• Qwerty keyboard
• Touchscreen
• Voice commands

Over the years many of us will have used most of these at one stage or another. Even now, your phone probably has the capability to use a couple of them. 

For example, the Nokia Asha 300, Asha 202 and Asha 203 all have a number keypad and a touchscreen. Likewise, the Lumia smartphones are primarily touchscreen devices but you can also use voice commands on them. 

But we wanted to see your favourite way of typing, using and interacting with your phone.

We can now reveal the results: 

That’s a fairly convincing win for the Qwerty keyboard, getting nearly half of your votes.

I must say that I am a little surprised the touchscreen did not do a little better. After all, it has become the dominant form across smartphones and, increasingly, the aspirational and budget-conscious feature phones as well.

Perhaps, it is a reflection of how we are using our phones is changing. Rather than typing, we are now browsing the Internet, watching videos, taking photos and checking social networks. 

We don’t really need a Qwerty keyboard for those activities, but where typing is required, the majority of us would prefer to use one.

Here are a couple of comments left on the original post about the advantages of using a Qwerty keyboard:

Mike Maddaloni:

“I’m now on my 3rd Nokia QWERTY – the E7 – following the E72 and the E70… For myself, a physical keyboard is much easier for faster typing and accuracy.  I have tried to use the on-screen keyboard in Nokia Belle but my fat fingers still mistype too much!” 

Noelinho:

I definitely prefer the QWERTY keyboard, by a country mile. You can’t beat it for accuracy or response.

Nation by nation 

Breaking down the results country-by-country was also revealing. European countries such as Germany, the United Kingdom, Sweden and Finland were representative of the poll as a whole, and voted by a clear majority for the Qwerty keyboard. 

However, the United States, with a smartphone penetration of 47% according to the latest ComScore survey, stood alone and opted for the touchscreen. The breakdown of the voting in the USA was almost an exact reverse of the findings as a whole.

• Touchscreen: 47.22%
• Qwerty keyboard: 33.33%
• Voice command: 12.5%       
• Number keypad: 6.94%

Compare that with an emerging country like the Philippines, which has the fastest growing smartphone market in Asia, but yet still lags behind the US with just 29% penetration. Their results was much more in keeping with the rest of the world.

• Qwerty keyboard: 40%
• Touchscreen: 30%
• Number keypad: 15%
• Voice command: 15%

Finding their voices 

It was no great shock to see that there wasn’t much love for voice commands, but it will be fascinating to see if that changes in the next few years. The technology is improving rapidly and it will, perhaps, feel more natural to tell a machine what to do.

A couple of people, Elokuu and Andreas Janke, left some excellent comments about the situation dictating, which input method they prefer. This is a fair point, and is especially true because our smartphones are becoming multi-use devices, as Nokia Drive demonstrates.

Many of you also left comments in support of the number keypad, in particular the speed with which you could type your messages using T9. However, in practically all countries it was a distant third, or even fourth.

The final word will go to Benoît HERVIER, who left a rather cryptic and enigmatic comment but also gets to the heart of the matter rather poetically. 

“I believe in a phone that can write what I think…”

Pisaliśmy już kilka razy o naszej loterii na pokładach samolotów LOT. Na czym polegała zabawa możecie zobaczyć na filmie z Asią w rolach głównych. Kolejna edycja promocji już niebawem. Zapinamy pasy i lecimy PS: Jak widzicie główna nagrodą był smartfon Sony Xperia U. Tymczasem jak widze w komentarzach gorące emocje wzbudza temat Sony Acro [...]

Od jutra w sklepie internetowym w ramach wakacyjnego zjazdu cenowego konsola Sony PlayStation 3 w jeszcze lepszych cenach! Od jutra do oferty podstawowej wprowadzamy telefon: Samsung S6500 Galaxy mini II   Nowości w ofercie na życzenie: Samsung B5512 Galaxy Y Pro Duos Samsung S5300 Galaxy Pocket Samsung S5690 Galaxy Xcover – pancerny smartfon Cennik

Pisaliśmy już kilka razy o naszej loterii na pokładach samolotów LOT. Na czym polegała zabawa możecie zobaczyć na filmie z Asią w rolach głównych. Kolejna edycja promocji już niebawem. Zapinamy pasy i lecimy PS: Jak widzicie główna nagrodą był smartfon Sony Xperia U. Tymczasem jak widze w komentarzach gorące emocje wzbudza temat Sony Acro [...]

Od jutra w sklepie internetowym w ramach wakacyjnego zjazdu cenowego konsola Sony PlayStation 3 w jeszcze lepszych cenach! Od jutra do oferty podstawowej wprowadzamy telefon: Samsung S6500 Galaxy mini II   Nowości w ofercie na życzenie: Samsung B5512 Galaxy Y Pro Duos Samsung S5300 Galaxy Pocket Samsung S5690 Galaxy Xcover – pancerny smartfon Cennik

In this eighth weekly app promotion tip together with our friends at App Promo, we look at how you can succeed in paid advertising, whether it’s mobile, online, or printed. To ensure the money invested into advertising is well spent, be sure to go in with an objective carrying a clear message. It’s also important to keep your ad simple, and to know who your ad is targeting. With the right preparation, your ad launch can easily boost your marketing campaign efforts. Read further to learn how you can make the most out of paid media.

Unlike some of the other marketing opportunities we have outlined in our series of developer tips, advertising almost always requires funds to include in your marketing plan. However, paid advertising can be both a strong method to create discovery en masse and to gain valuable insights on keywords and your demographic. 

Create a successful ad

If you have some budget available, you can purchase ad space via the many ad networks that exist, such as AdMob, Inneractive, Tapjoy, Flurry and AirPush. Most are self-serve and are easy to access and utilise. In order to maximise return on your investment for your ad purchase, most of your effort should go into creating your ad.

Before creating any ad, make sure you have a clear idea of your campaign objective. For the most part, this will be to increase downloads for your app. Whatever the objective, make sure you keep your ad creative focused on achieving the copy you or the ad agency writes to the image you select.

Keep your ads simple
There is not very much real estate to play around with for most of your ad opportunities, so you won’t want to clutter your ad with a lot of copy, busy backgrounds or too many images. Many ad networks cap the character limit image size, forcing you to be extremely creative in how you get your message across.

Despite character and image restrictions, you will need to play around with copy and design to ensure that your ad grabs attention and is enticing enough to meet your objective. Images are the first thing that catches a user’s eye online, and they play a powerful role in the feeling and mood you are trying to convey with your message. It could also be a good idea to mention your pricing, or call out the promotion you are advertising in your ad. This is especially useful if your app is free or if a price change, such as a giveaway or discount, is in place for your product.

Above all else, include a strong call to action. If you are looking for downloads of your app, make sure you say, “Download this app”.  Be clear on what you are asking your audience. Ads are not the place to be vague, so don’t be afraid to be direct and ask for what you are looking for from this ad campaign.

Select the ad opportunities best suited for your audience

When it comes to advertising online, there are many opportunities to consider. Think about who your audience is and where they are more likely to find you, in order to make your decision on where to spend your budget. Here are some of the most effective places with which to start your advertising initiatives:

• Paid Search – Search ad opportunities like Google’s AdWords allows you to purchase simple text or text and image ads. This is a great way to test out your SEO strategy and the results from these campaigns should always go back into making future search decisions.
• Facebook Ads – These ads are best known for their social reach as interactions with the ad appear on users’ walls, causing a ripple effect with their networks. Facebook ads also allow for extremely specific targeting based on the wealth of information it knows about its users.
• Twitter - Promoted tweets and followers are ad opportunities to consider with this social network.
• YouTube - Paid promotion of your demo video or your channel connected acts similar to AdWords with the ability to choose keywords. The public is now seeing YouTube as much a powerful search engine as it is a social network.
• Mobile Ad Networks – Since your product is mobile, it makes complete sense to advertise using this medium. Mobile ads see much higher click through rates (CTRs) but have the most limited space to express your message.
• Incentivised app advertising – Although this area has been under some heavy scrutiny from some OEMs, purchasing ads which reward users with points within in-app game experiences for clicking or even downloading your app has proven to be quite successful for many app owners

You can also find a list of ad engine and mobile advertising companies in the Mobile Advertising, Marketing & Analytics section in the Sony Mobile Developer Resource Directory.

Always target your ads

Almost all ad networks will allow you to target your ads based on demographic. Always take advantage of this feature when trafficking your ad. This will, of course, mean that you will need a good idea of who your audience is for your app. For ad opportunities, like Facebook, this will not only mean the basics like country, gender, age group and education level but also includes interests, marital status and workplace or occupation.

At launch, the choices you make for your demographic will most likely be based on stereotypes, commonsense and experience. But as your app matures in the marketplace and through the various marketing and ad campaigns your run you should be looking to the data available to you to refine your target.

Test your ad to gauge its success

Testing your ads is an important tactic to ensure that you are maximising your budget. It’s extremely common to traffic one or two campaigns that have minor changes between the two to understand what works and doesn’t work. This method is called split-testing and should become a common practice to exercise when purchasing an ad campaign.

When split-testing ads you will want to keep on top of the metrics your ad provider has available for you in order to make decisions on what is working and what needs to change. Split-testing works by taking a single ad campaign and running multiple versions of that ad with minor changes. The easiest and usually the most effective thing is to change the ad image you decide to run with your message.

Before making any decision on the ads you are testing, let them run for a while. A couple of days is usually all you need to see what response you are getting from the ads you have running. Look at the click through rate (CTR) as the key metric for success with your ads. Compare this interaction between ads and keep those that work and kill those that are not maximising your budget.

So Android developers, what ad engines work best for your? What kind of planning do you do for your ad campaigns? Let us know your experiences in the Comments section below.

***

App Promo is a leading app marketing and strategy firm whose goal is to assist developers and app owners in succeeding in the business of applications. App Promo provides services geared towards increasing discovery, optimising revenue and ensuring better positioning of applications to set them up for success. 

More information

• Read our previous App Promo developer tip on building your network and community connection.
• Check out all the app promotion tips (we’ll be adding more weekly).
• Learn more about App Promo services for app developers and app owners.
• Follow @Apppromo on Twitter.
• Browse through our mobile advertising listings in Sony Mobile’s Developer Resources Directory.
• Check out our other helpful tutorials for mobile developers.

The Nokia 808 PureView is not just a game-changing camera phone that lets you take great photos, but it also offers an array of options that lets you easily share those images as well.

Sharing photos is just the start. Using the different outputs you can also use your 808 PureView to share videos, music and other files.

At the risk of bombarding you with lots of acronyms, the device features DLNA, WiFi, HDMI, NFC, Micro-USB and let’s not forget the humble 3.5 stereo cable jack.

In short, the 808 PureView’s supreme connectivity options might be just as impressive as its camera.

Let’s go through some of the inputs and outputs of the Nokia 808 PureView in more detail.

WiFi and DLNA

Together with your data connection, the WiFi connection, whether at home or a public network, is the gateway through which your 808 PureView will be able to surf the Internet, check emails, download apps and keep an eye on your social networks.

WiFi also enables DLNA connectivity – this allows your phone to connect to other DLNA-enabled devices that are using the same WiFi network, such as a TV.

Nokia’s Play To is a free app (also known as DLNA Play) that is available to download on the Nokia Store. This will let you wirelessly show the photos and play your videos and music from your phone to the connected TV.

A previous Conversations post looked in more detail at Play To on the Nokia Lumia smartphones, but the operation and the principles are exactly the same.

HDMI 

The HDMI output sits right on the top of your phone and is protected by a small cover.

Using a micro HDMI cable, such as the Nokia CA-198, you can connect your 808 PureView to a TV, DVD or Blu-Ray player to display your photos and videos in glorious high definition.

If you’ve shot any HD videos on the 808 PureView this is how they will look the best on a large screen.

Micro USB

Right next to the HDMI output on the top of the phone is the micro-USB, which is most commonly used for charging the phone up or connecting it to a computer, so that keep it synced up.

You can also use a USB adaptor, such as the Nokia CA-157, this will let you attach your phone directly to an external memory source and let you transfer files and back up those precious photos without the need for a computer at all. 

Talking of which, you can also put a memory card, up to 32GB, in the 808 PureView to boost its memory. You can find the memory card slot next to the SIM cradle, underneath the battery.

NFC & Bluetooth

The Nokia 808 PureView has both NFC and Bluetooth connectivity. While on the surface, these two technologies may appear similar, as they both allow wireless connections between two devices, in practice they will be used differently.

NFC is more secure than Bluetooth and has a much shorter range, approximately 20cm or less. These properties mean that potential applications for NFC include making payments at shops.

You could also use NFC to scan with non-electronic objects, such as a poster – so long as it has been embedded with an NFC chip, to get information such as a website link.

Bluetooth has a greater range than NFC, around 5-10m, and acts as more of a ‘bridge’ between devices. So where NFC is a controlled ‘transaction’ between devices, Bluetooth can be more of an ‘open’ connection.

The important thing however is that the 808 PureView has both. The Nokia MD-310 Music Receiver uses both Bluetooth and NFC to play music from your phone on a home stereo system.

Click here to view the video on YouTube.

‘NFC tutorials’ is a preloaded app on the 808 PureView and is a useful starting point to learn more about NFC.

Right connections

Funnily enough, the connection you probably use the most is also the least technically advanced. It is, of course, the headphone socket.

From the latest wireless technologies to the humble 3.5mm cable jack, the Nokia 808 PureView will make sure that you are always connected.

Click here to view the video on YouTube.

It’s the summer of great sports in London, with so many unforgettable milestones from Michael Phelps, Andy Murray, Usain Bolt, Jessica Ennis and other star athletes who have made their countries proud. I met up with my friend Katie in London to check out the excitement and lend support to her on-going quest to meet Prince William.

To get around the city, we turned to Nokia’s outstanding location-based apps to navigate London’s streets and transport networks while the city was at its busiest for the games. Nokia Drive, Nokia Maps, Nokia Transport, Nokia City Lens and Nokia Pulse, along with our trusty Nokia Lumia smartphones, served as our travel guides. In our Day in London video diary, we show how these apps work together to solve, effortlessly and intuitively, many of the where questions we all encounter each day. In this way, Nokia is redefining the where category, providing consumers with the best resources to navigate and anticipate the world around them.

Our video diary also demonstrates a new direction for Nokia’s Location and Commerce offerings and some of the ways we’re adding tremendous value for Windows Phone consumers. We’re focused on building apps that solve everyday problems, meet basic to complex needs and delight consumers.

Let’s say you need directions for your drive home. To get accurate directions, you should not have to endure a laundry list of tasks: opening the map application, selecting the destination, choosing the way of transportation, activating the traffic layer, tapping the start button, etc. How many taps are you willing to perform for such a simple need? One or two taps should be enough, and the Windows Phone platform is an elegant way to achieve this goal. As Katie demonstrates in the video, you can simply pin an address to your Lumia start screen for an easy way to reach your destination (no matter where you’re starting your journey).

In the video, Katie and I take to the streets of London in the midst of the games to show how all Nokia location-based apps can help in different situations. It’s also a demonstration of what all these apps can do when used together:

1. Nokia Drive helped me save money and quickly reach my hotel upon arrival in London, thanks to its offline experience that includes (unlike the competition) offline search and offline routing.
2. Nokia City Lens helped me explore a new city and discover places to shop, eat and visit around me.
3. Nokia Transport helped Katie get to Hyde Park on time, navigating London’s busy public transport network during the games. It told her the best route, the time of travel and when to leave.
4. Nokia Pulse made it easy for us to meet up with friends, with text, photos and, most importantly place details.
5. Nokia Maps, as we experienced, also goes beyond route planning from A to B to embrace rich content such as reviews and photos from travel guides and individual users.

We’ve been talking extensively about Nokia location-based apps on this blog, and we thank you for the many positive reviews and constructive feedback. You’ve helped us improve our offerings. With all the frequent updates taking place these last few months, we’ve been collecting a number of feature requests, most of which are going to be implemented in future releases. As a rule of thumb, consider that the most meaningful features you have previously seen on Symbian are currently being ported over to Windows Phone.

 
Some of you have been expecting to see a huge, monolithic app that consolidates Nokia Maps, Nokia Drive, Nokia Transport, Nokia City Lens and Nokia Pulse. We are moving away from this approach to concentrate our development on apps that solve everyday questions, everyday needs, everyday use cases, such as you see in the Day in London video.
 
What we are working right now to bring these experiences to the next level, allowing these apps to communicate more with one another, to make it possible for you to change your mind about your travel route and to use the strengths of each app as input for another. You’ll see more and more integration and cooperation between our five location-based apps, even as they maintain their own personalities. In this way, like the games in London, our apps work together as a team with standout individual players.