Przedstawiciel PLAY LUBLIN

Imagine polishing your brand spanking new Nokia Lumia 920, while admiring the stunning view from the mountain resort of Vail, Colorado. An impossible dream? Not if you’re ready to unleash your creative potential. Nokia and legendary snowboarding company have recently teamed up to offer this fantastic prize to two lucky individuals ready to do just that.

The rules

All you need do, to join us at the Burton US Opening Snowboarding Championship, is submit a short film (2 mins max), photographs or artwork inspired by the subculture and lifestyle of snowboarding, on or off the slopes. You can get your inspiration from their music, fashion, artwork or culture. To help you get involved, we’ve put together some top tips.

First off where to go to get inspiration.

If you can’t hit the slope or hang out with a bunch of shredders, there’s a ton of places online that will give you a taster of their lifestyle.

 Gone Boarding – The online hangout

This is the UK’s number one online community of like-minded shred heads featuring a discussion forum, photo gallery, videos, snow reports, and all sort of other useful info. It’s the perfect place to start.

The Reason – The cool magazine

Arguably the best looking snowboarding magazine in print today… not to mention a damn fine site as well! The Reason showcases some of the finest UK talent in terms of shredding, photography, and writing.

Snowbroader – The action packed blog 

A European site where you can read blogs from shredders (bro blogs) as well as blogs from pro riders (pro blogs), definitely worth a look!

Mpora- The amazing video site

The YouTube of the action sports world. On Mpora.com you can find a huge stash of shred clips for both snowboarding and skiing, alongside loads of other action sports clips. Guaranteed to get you stoked! 

So now you’ve got a better idea of what snowboarding’s all about, what creative masterpiece are you going to dazzle with, photos, film or art?

How to take awesome snowboarding pics

If it’s photos you’re going for and you plan on taking them on the slope, then you’re in luck. Our photography guru, Adam Monaghan, has put together some top tips for taking awesome snowboarding shots. And if you have any questions for him, pop them in the comments and we’ll get him on the case.

How to shoot a smartphone movie 

Let’s face it, most us don’t have a film crew handy to shoot a top quality movie. However, more and more of us do have a good enough mobile to capture some really cool video. There’s plenty of advice you can find online about shooting short films, but here’s one great article we’ve unearthed for you, which gives some great tips about shooting with a smartphone.

How to get inspired for art

As for art, there’s really nothing more you need than your imagination. That said, if you want to see how other artists, and designers have interpreted snowboarding, check out these online portfolios at a Behance. There’s literally hundreds of cool creations ranging from snowboard designs to graffiti.

So, now you know where to go to immerse yourself in the hardcore world of snowboarding and you know how to create kick ass photos, films and art, the rest is up to you.

You only have until January 31st to get your entries in here, so what are you waiting for. Why not unleash your inner photographer, film maker or artist right now! 

Obiecałem zająć się tym już dawno, ale nie wyrobiłem się. Jest jednak czas wrócić do tematu. Wybraliśmy kilka bardzo typowych, powtarzających się pytań: Mam ponad 800 minut. Przepadną z dniem 15 stycznia? Nie przepadną A co z tymi co wieki temu aktywowali to we freszu ? Dalej będą korzystać z usługi A co ze zbeiraj [...]

Zapraszamy Was do współzawodnictwa w grze na naszym profilu Facebook.com/Play. Gra Sercomierz jest bardzo prosta – wystarczy wyrzucić bloba na jak największą wysokość Po prawej stronie od pola gry znajduje się również ranking, który pokazuje osoby z najlepszymi wynikami oraz kwotę, jaką w ich imieniu przekażemy na rzecz Fundacji WOŚP. Warto zagrać chociaż kilka [...]

Zapraszamy Was do współzawodnictwa w grze na naszym profilu Facebook.com/Play. Gra Sercomierz jest bardzo prosta – wystarczy wyrzucić bloba na jak największą wysokość Po prawej stronie od pola gry znajduje się również ranking, który pokazuje osoby z najlepszymi wynikami oraz kwotę, jaką w ich imieniu przekażemy na rzecz Fundacji WOŚP. Warto zagrać chociaż kilka [...]

Obiecałem zająć się tym już dawno, ale nie wyrobiłem się. Jest jednak czas wrócić do tematu. Wybraliśmy kilka bardzo typowych, powtarzających się pytań: Mam ponad 800 minut. Przepadną z dniem 15 stycznia? Nie przepadną A co z tymi co wieki temu aktywowali to we freszu ? Dalej będą korzystać z usługi A co ze zbeiraj [...]

Sony press conference at #2013CES, LIVE from Sony booth, Central Hall at Las Vegas Convention Centre.

As you’ll see from the shot above, final preps are underway at the Sony booth ready for our press conference this evening and the week ahead – be sure to drop by later to catch the livestream… rest assured it’s not to be missed

You can keep up with the latest buzz and comment on Twitter, using #SonyCES and #SonyXperia.

Live video by Ustream

Hello everyone –

Calum MacDougall here, Head of Xperia Marketing at Sony Mobile. Throughout the week, I’ll be guest blogging on the newsroom sharing my CES diary; news and updates from Sony Mobile, behind-the-scenes Sony booth insights and anything that takes my interest from the floor.

The International Consumer Electronics Show is the largest tech tradeshow in the world – it provides a place for brands to showcase current and future innovations. First held more than 40 years ago in New York, the show now resides in Sin City aka Las Vegas, Nevada.

We’re on site this year at the heart of the 3000 square ft. Sony booth where we will be unveiling some exciting new products as well as talking about some of Sony’s key themes for 2013. We’ll be looking in particular depth at how we are harnessing the very best of Sony – our expertise and innovations in product design, technology and entertainment – to deliver unparalleled experiences, not only on your smartphone but across a wide range of Sony devices. I can’t give too much away now – and anyway, I have to dash as the Sony press conference kicks-off very soon.

But make sure you tune in to our live stream, right here on the blog. Rest assured, it’s not to be missed ☺

Speak soon – look forward to checking-in again during the week,

Calum

Hello again!

As you will (hopefully) have seen, on Monday at our press conference, we announced our brand new flagship smartphone Xperia Z along with its sibling Xperia ZL.

It was really exciting to see the response from the show floor. With Xperia Z, we have tried to pull the very best of Sony into a new beautiful (and resilient) smartphone design and it felt like people really connected with that. From the camera, to the screen, to the media apps, to the sleek premium look, Xperia Z really is loaded with hallmark Sony design, tech, connectivity and entertainment. All shown off, of course, in the perfect setting – surrounded by its amazing ‘family’ of cameras, TVs, audio products and the like that our Sony colleagues have created.

It was especially good to hear people saying things like “Wow, Sony you have a winner here” and “This is a smartphone worthy of the Sony name”. As a marketing man, I like when people not only love your product, but they also ‘get’ exactly what you were trying to achieve!

Anyhow, that’s enough from me for now but the Sony Mobile news team will continue to bring you more on Xperia Z and ZL from the show floor, so make sure you keep coming back. Oh and follow @SonyMobileNews too for the latest!

Calum

Hello everyone,

A quick heads up on something we’re running on @SonyMobileNews tomorrow and Thursday – live Twitter chats with two of the brains behind Xperia Z.

We’ll be sitting down with Xperia Product Marketing managers, Sharath Muddaiah and Lego Svardsater, who’ll be answering your questions on anything and everything Xperia Z, news from the show and maybe a nugget or two on the future.

Each session will last thirty minutes; tomorrow we’ll be kicking off at 10.00 PST with Lego, and then 19.00 PST Thursday with Sharath.

Taking part couldn’t be easier, simply –

• Follow @SonyMobileNews on Twitter
• Use #XperiaZchat to ask a question
• Then feel free to RT, share an answer as you see fit

We’ll try and get to as many questions as possible and for those who can’t make it, we’ll be posting full session transcripts right here on the newsroom.

Hope to see you there!

Hello everyone,

As you saw earlier this week, we announced a new addition to the Xperia family – Android smartphone, Xperia Z.

Xperia Z brings the best of Sony’s hallmark expertise (over half a century’s worth, to be precise) in TV, imaging, music and gaming, together for the first time in a mobile device… the result? A superphone.

So, let’s take a closer look at the precision engineered, signature Sony tech in Xperia Z –

5” 1080p full HD Reality Display, powered by Mobile BRAVIA Engine 2

Xperia Z’s 5” is powered by Sony’s Mobile BRAVIA Engine 2, the second iteration of this technology. Images are auto-optimised, with contrast, colour management, noise reduction and sharpness – Reality Display puts it perfectly, content never looked so true-to-life!

Sleek Sony design, with the highest levels of dust and water resistance in a smartphone

With Xperia Z, we’re introducing a unique OmniBalance design that focuses on balance and symmetry – subtly rounded edges and smooth reflective surfaces on all sides.

Premium materials are used from top to bottom, including durable tempered glass for the front and back. Each panel has an anti-shatter film and the skeleton frame is made of tough glass fibre polyamide which has superior mechanical strength for even greater durability…

On durability, Xperia Z runs perfectly even after 30 mins up to 1 meter under water. Someone tells me (the lucky person that did the test), that it can also withstand water jets! The IP55 & IP57 rating means you can use it in the rain, take photos by the pool, blog in the bath, tweet on the toilet…  :)

13MP fast capture camera, with world’s first Exmor RS for mobile and HDR video

Xperia Z’s camera is built with the same modules as those found in top Sony cameras – example smarts include Superior Auto and Exmor RS for mobile…

Superior Auto is used in Sony Digital Cameras; it combines Scene Recognition with high quality imaging technology (HDR and noise reduction) to automatically shoot with optimal settings – meaning the best shots are guaranteed whatever the conditions.

Exmor RS is the world’s first image sensor with HDR video for smartphones – it is an evolution of our Sony image sensor technology, with a next-gen BSI light sensor, so flawless performance remains in lowlight and strong backlight conditions.

1.5 GHz asynchronous quad-core Snapdragon S4 processor with 2GB RAM

Xperia Z is locked and loaded with Qualcomm’s lightening quick, powerhouse Snapdragon S4 Pro processor. This is an advanced quad core processor that gives you maximum performance and speed without draining battery juice – allowing you to run multiple apps simultaneously, browse the web with no loading time and stream videos without lag.

Battery power efficiency – Super STAMINA

Even though you’ll probably have your phone with you all the time, it’ll be on standby for most of it (actually about 90% of the time, based on some research we’ve done). And you want to save your phone’s juice for more fun things! So we developed Battery STAMINA mode that can improve standby time by four times or more.

Smartphones tend to keep a lot of apps running in the background, even when you are not actually using them. Well, switch to this mode, and your phone knows when your screen is off and shuts down the battery-draining apps you don’t need. Then, the moment you start up your screen again, the apps will resume running. Super smart.

Even better, we’ve made it fully customisable – so if you just can’t live without your Facebook notifications of DMs, no problem. Just choose any apps you want to keep running in the background, and those will remain unaffected. So you can manage your battery life smarter to make sure you’ll always have adequate juice for texting and calls and for more important things like movies, games and music

Sony world of high quality entertainment

Sony Media Applications offer entertainment experiences across a range of Sony devices – Xperia smartphones, tablets and VAIO PCs. As you’d expect, our “WALKMAN”, Album and Movies apps are pre-loaded on Xperia Z, letting you keep all your content in one easily accessible place, and in relevant markets, giving you access to Sony Entertainment Network with its 18 million+ songs from Music Unlimited and over 100,000 movies and TV shows from Video Unlimited.

But that’s not all, no one is making it easier to share content wirelessly than us – we’ve never really been one for cables – so we’ve made it possible to enjoy content with an array of devices through new One-touch functions like screen mirroring, to enjoy your phone’s videos, photos or even apps on your TV screen.

LTE, 4G for super fast entertainment

Snapdragon S4 Pro has a built-in LTE/4G modem, this means fewer dropped calls and speeds up to 10 times faster than 3G. Together with Sony’s expertise in radio technology, Snapdragon S4 Pro also ensures better reception in the most remote places.

It also worth noting, Xperia Z and Xperia ZL smartphones will be available across all LTE spectrum bands.

If you have any questions on Xperia Z or design variant, Xperia ZL, feel free to drop them below – and, don’t forget to check out the video above, where Stephen Sneeden, Xperia Product Marketing Manager talked through and demonstrated some of these key features earlier this week.

Over and out.

Ant.