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Hello everyone –

Calum MacDougall here, Head of Xperia Marketing at Sony Mobile. Throughout the week, I’ll be guest blogging on the newsroom sharing my CES diary; news and updates from Sony Mobile, behind-the-scenes Sony booth insights and anything that takes my interest from the floor.

The International Consumer Electronics Show is the largest tech tradeshow in the world – it provides a place for brands to showcase current and future innovations. First held more than 40 years ago in New York, the show now resides in Sin City aka Las Vegas, Nevada.

We’re on site this year at the heart of the 3000 square ft. Sony booth where we will be unveiling some exciting new products as well as talking about some of Sony’s key themes for 2013. We’ll be looking in particular depth at how we are harnessing the very best of Sony – our expertise and innovations in product design, technology and entertainment – to deliver unparalleled experiences, not only on your smartphone but across a wide range of Sony devices. I can’t give too much away now – and anyway, I have to dash as the Sony press conference kicks-off very soon.

But make sure you tune in to our live stream, right here on the blog. Rest assured, it’s not to be missed ☺

Speak soon – look forward to checking-in again during the week,

Calum

Guys,

We’ve recently launched a new Twitter stream, @SonyMobileNews – a resource for media and bloggers.

It’ll feature contributions from my colleagues, Ivette, Kajsa and Gareth and act as the go-to resource for media enquiries or questions; Xperia product portfolio, PR software and hardware updates, CSR or questions on the Sony Mobile organization.

We’ll also be live-tweeting from tradeshows and events – so, feel free to follow us if you’re on Twitter.

For customer service queries, Sony reps are on hand to help at talk.sonymobile.com and if you’d like to follow our brand stream, please drop by @SonyXperia.

See you there.

Just a quick one – my colleagues over at Developer World recently made the Sony Tablet SDK add-on available for download, meaning basically all developer related tools for Xperia devices are now accessible from Developer World.

Developers can create apps/content that make use of some of the special features/functionality in our devices, and access an information rich resource that includes: tutorials, guides, marketing advice, tips & tricks and open source material – it’s well worth checking out.

Hello everyone – some exciting news…

We’ve started rolling out* a new software update for Xperia P, Xperia U, Xperia go and Xperia sola that brings bug fixes and performance tweaks.

The Ice Cream Sandwich firmware includes improvements to: stability, WiFi, tethering/portable hotspot, camera (capture and playback), NFC and Messaging.

All Xperia P users will get a notification when the upgrade is ready, but direct availability in the phone may vary across different markets and carriers.

For Xperia U, Xperia go and Xperia sola users – if you’ve already upgraded to ICS, you’ll receive a notification in your phone and be able to download it over-the-air. For those guys on Gingerbread, you’ll need to plug in and upgrade using PC Companion or Bridge for Mac. For more information, please visit http://www.sonymobile.com/update

Let us know how you get on, and feel free to drop a comment below.

*Over the coming weeks, the availability and scheduling of this software upgrade will vary by market and carrier requirements

As you might’ve seen earlier, today we announced Xperia E and Xperia E_dual, a compact Android smartphone designed to make life that little bit easier.

So, here’s a quick rundown on some of the key features –

HD Voice

Xperia E features HD Voice with noise cancellation – phone calls have never been clearer, meaning you can be heard whatever the weather…

Effortless cost control

Easily stay on top of your data and power consumption; our data usage app lets you monitor the megabits and extended standby mode increases standby time by up to 4 times.

Superior Sony sounds

Xperia E comes with signature Sony audio tech – our ”WALKMAN®” application includes xLOUD™ audio technology, 3D surround sound and a manual equalizer. That’s not to mention the millions of tunes accessible via Music Unlimited in Sony Entertainment Network.

Xperia E_dual

Xperia E_dual has dual SIM functionality – you can switch between two SIMs with a single touch or make the switch happen automatically by setting the phone to use a specific SIM card at a specific time of day. Each SIM card can also be customised separately – for example, a formal ring during office hours and another tune for non-office hours… perfect when you want to separate work from play, and handle calls more efficiently

For more information, check out our official press release.

Today, we’re excited to announce we’ve extended our partnership with Box until the end of 2013!

Announced before the 2011 festive season and initially running for a year – Xperia smartphone* and Sony tablet users can now grab free 50GB cloud storage for life, by signing-up or accessing existing Box accounts from their devices before 31st December 2013.

Box is an online file sharing and cloud content management service – it makes life that bit easier by allowing you to share and access content from anywhere, anytime.

Whether it be images, videos, apps, documents (you name it), you can store, share and access files from any of your connected devices – computer, smartphone, tablet and internet enabled TV.

Keep an eye on the newsroom over the next few weeks – we’ll be sitting down with Box to talk a little more about the service and what we can expect from them through 2013.

If you have any questions about the offer, feel free to drop them below.

*Available for Xperia smartphones including and released after Xperia X10, but not for Xperia X10 mini, X10 mini pro and devices with Android versions prior to 2.1.

A quick note on the latest from our friends at Sony Digital Network Applications – today sees the launch of motiongraph, an Android app that lets you frame life’s moments through the awesome power of animated .gifs… 

motiongraph is all about creative precision – you select areas of an image for animation (down to the most minute detail) and which to remain stationary, by simply rubbing.

It comes with several very sweet Sony imaging features including something called “loop motion detection” to sense movement, as well as image stabilisation technology to ensure picture quality isn’t compromised.

Images are stored as animated .gifs and become instantly viewable and social-network shareable!

Download it from Google play here and be sure to let us know what you think!