Basia jest piękna, ale jest też trochę bestią więc moze piękny jest router Huawei? Ja oczywiście wolę Basię, a router daje radę i mamy taki pod biurkiem.
Click here to view the embedded video.
Outdoor:
prasa:
internety:
Radiówa
gru
12
Piękna i bestia, albo odwrotnie – nowy spot reklamowy
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gru
12
Być jak rzecznik ;-)
Wczoraj odwiedził mnie Artur z Łodzi. Artur wygrał aukcje w naszej aplikacji Facebookowej, wygrał tak dokładnie wpis na blogu, ale uznałem, że warto to rozszerzyć i zaprosiłem kolegę, żeby przyjrzał się chociaż przez chwilę na czym polega nasza praca. Podczas wizyty Artur odwiedził m.in. plan naszej najnowszej reklamy, poznał Basię… No właśnie i przy tej okazji mamy mały konkursik.
Nie możemy Wam nic więcej powiedzieć, ale zobaczcie fotkę z planu:
Zabawcie się w scenarzystę i napiszcie co będzie się działo w spocie reklamowym. Czekają koszulki X milion.
PS: Pozdro dla Artura i jego kumpla. Mam nadzieję, że turniej w kręgle udał się. No i tablet Samsunga śmiga po LTE 
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gru
12
Piękna i bestia, albo odwrotnie – nowy spot reklamowy
Basia jest piękna, ale jest też trochę bestią więc moze piękny jest router Huawei? Ja oczywiście wolę Basię, a router daje radę i mamy taki pod biurkiem.
Click here to view the embedded video.
Outdoor:
prasa:
internety:
Radiówa
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gru
12
Sony’s WALKMAN app update rolling for Xperia Z1, and more…
We have a new version of Sony’s WALKMAN app rolling*, and as part of our behind the scenes series, we managed to catch up again with Maiko Ishida, Senior Experience Planner for Sony’s WALKMAN app to tell us a little more about it.
Maiko: My developer team and I have been reading social, blog and forums to get your feedback on Sony’s WALKMAN’s app; working away to make the changes and improvements you’ve voiced as important.
As a result of all the comments, we’ve adjusted our priorities and added in a few new ideas to make the best music player together with you.
So now we are ready to share some of the updates that will be delivered to you from this week! The latest WALKMAN update (version 8.0.A.0.4) brings pretty significant changes – I’ll take you through the highlights now…
We saw many of you finding our “smart” playlist functionality useful, but also suggesting new additions, so we’ve added:
- “Newly added” playlist
- “Most played” playlist
- “Now playing” indicator for songs, albums and playlists
Some of our Music Unlimited* fans asked for the ability to save playlists shared by friends… well, now here you go:
- “Save a friend’s shared playlist function”
We also noticed many, many TrackID™ users were reviewing their search history over and over. Why? Because it represents a list of tracks you really liked when you first heard them on radio, cafe, etc.
This got us thinking; wouldn’t it be sweet if you had your TrackID™ history as a WALKMAN playlist, with automatic track collation, so you could listen whenever you wanted? Now we’ve added it in this release:
- “TrackID™ history playlist**”
That’s all well and good, but say you’re not a Music Unlimited subscriber yet; you might be unsure of your favourite tunes residing in the catalogue (despite the fact it’s over 22 million songs)? No problem. We’ve added a 30-second free preview mode to every track in Music Unlimited’s library.
- “30sec free preview of every track in Music Unlimited’s library”
There’s no limits – we’re also offering free trial periods to listen to full tracks, and to use it on offline environment.
We working continuously on performance enhancements and fixes, with even more updates planned. Some of them take a little time to come together, but we’re confident where we’re going is: the best, most beautiful music player available – something completely unique and recognisably, Sony.
The update rolls globally this week for Xperia Z1, as well as Xperia Z Ultra, Xperia Z, Xperia ZL and Xperia Tablet Z.
Hope you enjoy this release – let us know, we’re listening 
Maiko.
* Timing & availability may vary by market
** Availability may vary by market
*** TrackID™ History playlist will be available to Music Unlimited regions
*** TrackID™ app also need to be updated with the latest version
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gru
12
My Birthday Is dedicated to my idol.
For the past 33 years, I have looked in the mirror every morning and asked myself: ‘If today were the last day of my life, would I want to do what I am about to do today?’ And whenever the answer has been ‘No’ for too many days in a row, I know I need to change something. – Steve Jobs
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gru
12
There is a fundamental flaw in online recruitment done by Employers and Online Recruitment companies, also the way to avoid it. Lets list the flaws first:
1 – Companies who have invested in their own online recruitment system should NOT use or post on online platforms like LinkedIn, Bayt or GulfTalent.
Reason: First of all when a candidate is searching for a vacancy and finds one, they do not want to fill a thousand profiles before they get to your listing. HR has essentially forgot the user experience of employment brand. Just like social media, companies can handle thousands of applicants via their own platform. If the employer believes that the Online recruitment companies is an advertising space, I believe they have got it all wrong. It’s way faster and cheaper to advertise a job via normal online channels and not threw the online recruitment agencies. Personally I believe when an HR department does so, they are intentionally wasting money and peoples time.
Here is what kind of user experiences when you do the shotgun online recruitment. First they log into let’s say Bayt.com, they have a full profile and the candidate views a posting by you. They click apply, then it takes them to a page saying ” apply via employers wed site “, click. The user goes to the employer site, has to register, fill out the same profile that they have online all over again. After that is done the candidate applies to the vacancy. The question arrises, why did I have to go to Bayt to fill out an application and register again on the employer’s site? The experience is shot dead and the candidate already has lost the belief that Bayt or the employer will ever see the applicant’s resume.
2- Third party recruiters are just killing your brands! wake the hell up!! Traditional recruitment companies are just using your online platform to suck up your data pile and use it for their own “big data” pile. Weren’t you ” Online recruitment ” companies suppose to put the traditional recruitment agencies out of business? Why on earth are you actually giving them more business? Why would I want to apply via an Online recruitment platform, for my CV to go to a traditional recruitment company, and then if that old fashioned recruitment company decides if i’m good enough they will “think” of sending it to the employer. This is what is actually making ever single online recruitment company in the region a fail.
3- Employers, please please please and i’m going to say this very openly. Have the balls to post the name of your company. When an online or traditional recruitment company posts a vacancy and says ” Confidential ” that is actually point blank stupid. Are you ashamed of hiring? Is your company name so invaluable? Isn’t posting your company name part of your brand strength and attracting the right candidates. HR departments have to wake up to the fact that a vacancy is like a product or service the actual company sells. If the HR thought of the vacancy as a product and are looking for the right customer, all HR’s problems would be solved. From talent search to recruiting and employee engagement. I strongly believe HR is a core part of marketing and the two departments should work hand in hand to further expand the companies out reach. Your staff are your brand ambassadors, clients, , family, customers and first line soldiers in defense against the competition.
4 – Companies should avoid the recruitment confusion and make the recruitment process as easy as their products service or industry they want to portray. No company in todays age wants to be known as not innovative and simply old fashioned.
Remedy: First of all I would like to start with the online recruitment companies like Bayt, LinkedIn and GulfTalent. As a brand you should essentially not allow employers to redirect your subscriber base to their platforms. First its a bad user experience, second it shows that the online platform is useless, and they should go straight to the employer sites. Third never let traditional recruitment companies post on your site, also why should I use online if the traditional are taking my details, when I see a traditional recruiter name I immediately go to their site and apply again on their site or better call them.
Employers & HR departments. Honestly listen up. Drop your in house online system and use an external popular platform, Bayt & LinkedIn are outstanding platforms that can be utilized in so many ways. Bayt offers a wide range of services for recruitment. On your careers page you can simply put, ” We use Bayt ! ” click on our company page view and apply directly through Bayt.com directly to us. WOW imagine that, a potential candidate says, holy moly these guys are the coolest! they can see their application status, promote their application and also get real time feedback.
I know there is a lot of change here, and that online platforms are actually benefitting in cash from the fragmentation of their platforms, however there is essentially one thing they have to know. Someone some where will actually read this and say ” hey lets make a real online recruitment site ” get the employers to engage and essentially monitor what is being posted on our site. Every online platform should be an eco-system and companies join into this eco-system which is monitored and managed. Leaving no room for flaws like third part recruiters and employer redirections.
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gru
12
Samesung’s Marketing Stupidity At It Again …
I guess my previous article didn’t really reach Samsung and some dumb marketing team in the US think this is ” Great Marketing “.
First of all the grads? who are you talking to. Are you mocking the actual buyers of the phone your trying to advertise to? Are you that dumb at Samesung? Grads have no money or income or purchasing power!
Those executives with extremely high purchasing power and market strength are being mocked and made into dummies. What’s wrong with you, these are the same executives who have power to introduce the Samesung imitation to enterprise, those are the top purchasing influencers who buy devices for the family and business. That intelligent executive believes in technology, and most of all you people at Samesung you made him Smell Ribs off the phone. Thus making him disbelieve that the phone is incapable of doing what the Advertiser ” The Grad ” says it does. So its a fake.
Your Samesung is not smarter than other smartphones, it is just and imitation of what really is a smartphone. Probably an internal corporate culture of wishful thinking. Who wants to share photos by tapping phones?, are you implying that the phone is an anti-social device and the person who was in the photo would not like to be associated in the party by taking the picture from from the phone. Rather than posting it on Facebook and tagging the person. Waving your hand over the phone to answer it, wow!! that is a killer option NOT. I understand why Samesung have made this option for the customer, the phone is so crappy to even touch we’ve made it possible to use it without even touching it. Now my biggest wonder is the device streaming to the TV, Excuse me for saying this … LOOOOOOL, Freaking LOOOOOOL. Excuse me, AirPlay hello … just one more on your imitation list Samesung.
Last I would like to conclude that mocking your most powerful customer is not going to get you anywhere and Apple will always be light years ahead in the innovation trail. Samesung devices where in the stone age until Apple enlightened you to the perspective of innovation. But the philosophy at Samesung is ” Don’t Innovate, imitate “
Oh by the way why have you stopped using the Term ” Samsung Galaxy S4” and replaced it with “GS4” hahahahaha, my god that is the stupidest thing i have ever heard in my life.
(Source: http://www.youtube.com/)
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gru
12
Before you mock know how to talk
I will not write a full article about how this ad is completely stupid and the Marketing people at Nokia just wasted a lot of money.
All I have to say is , before you mock, know how to talk.
Nokia is pronounced ( No Key Ya ) and not ( Knock ya )
Nokia primarily failed to impress , by merely not even knowing how to pronounce their own company name to the world.
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gru
12
iDoorcam
I’m all for new technology, and I am always the first in line to get my hands on tech that’s cool and makes life “i” compatible. However my eye on detail because of my work in branding, geekiness, and absolute love for Apple perfection has made me catch things.
The iDoorcam is a marvelous piece of technology, and on the cool level its absolutely cool. However I picked up a little tech flaw and I could be wrong just to be clear.
While watching the promotional video of the iDoorcam I noticed an inaccurate angle or view of the camera. Where the iDoorcam is placed the person has to be directly facing the camera to be seen. If the person is standing normally on the door you’ll get a view of their stomach and shoulder perhaps.
Knowing small cams, the wide angle would not give you a clear image of the person on the door. At least not how its placed in the video. So the iDoorcam promotional video is a clear misrepresentation technicality of the device. iDoorcam’s marketing people should clearly indicate what the camera’s view angles are and where it should be optimally placed.
On another note, yes the iDoorcam is internationally compatible, however unlike the US, doorbells in most of the world are connection kill switches with no power at the connection. So the ideal way to illustrate the connection requirements is to indicate that the door switch should have a power connectivity if 110/220 v AC outlet in order to provide continuous power. On that note, not all countries have 24 hour electricity, does the iDoorcam function as a conventional doorbell if there is no power? That truly gives it an edge internationally.
On an over all scale from 1 to 10 I give the iDoorcam a 8 on tech and coolness. It’s a must have device for the new home combined with an electronic lock like August, Kevo or Lockitron. These technologies will surely make the first step to your iHome.
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gru
12
The Gatekeepers & How Companies Are Keeping Away From Innovation.
With all the social media breaking walls of society and getting people more connected. I have noticed that individuals and companies have been more and more locked away in a social media prison cell. Community managers and individuals handling incoming communication or connection requests are now in the category of the gatekeepers who keep away people rather than listen to them.
This growing phenomenon is from a personal experience, when trying to get heard by companies or individuals that I have information for. You might not know me, but that does not mean i don’t have something you want to hear. The problem lies with the people who are tasked to handle these incoming responses, they personally and psychologically think that they know what is best for the company or the individual I am trying to reach. I work in communications, specifically in branding. I believe when a person is solely coming to you for something, that means they truly believe in your brand whether it is a personal brand or a corporate brand. When I got shut out from all the people and companies I tried to reach, I honestly believed these people have a mission to keep the company away from good ideas.
People are people, and not everyone in the world is privileged with being a high ranking executive or a billion dollar bank account, most of the people want a humble life with a morning to wake up to and a thing they do everyday that they love. I am sure that these gatekeepers don’t know that it is a proven fact that; Humans when ignored, gives the same traumatic effect like a physical injury. Ignoring a mention on twitter, Facebook, LinkedIn causes that trauma. The most is when you don’t get a response by an email or a lucrative mechanical response from someone in the company who has nothing to do with the companies future growth. Do companies know how many people they injure daily and how many causalities there are out there, trying to reach out to them? Companies today are embarking into social media, thinking this is a new Marketing tool that helps bring the customer closer and level up loyalty to the brand. What companies failed to understand to this day is that social media is exactly what it means ” Social ” and that’s based on socio-emotional elements to it. Social media has given an embodiment to your brand, given it physical ear and eye to hear and see what people are saying and showing. Mechanical responses and robotics do not make your life easier when you decided on becoming a part of this worldwide phenomenon.
Let’s take for example my case, I have three darn good idea for three companies very famous to the world. I just want them to give me a chance to hear me out for exactly 10min. Can you imagine, I’m not asking for the stars, just ten minutes of an open ear. I know big shot CEO’s I’ve reported to them for the past decade of my professional life, they can spare 10min to hear one person a day to get the creative juices flowing in the company, especially when traditional ways of doing things are dying out in a matter of minutes with new technology and innovation. I don’t know how to make all the financial forecasts and business plans for these technocratic people, all I’m asking for is to hear me out and you work out the numbers to make it happen, because I’m no expert CEO who’s done it before.You might say Mark Zuckerberg made Facebook from his dorm room or Steve & Woz made Apple in a garage, yes that’s true. However if you fast forward in time and think of it in another perspective, this is what could have happened to them.
If Mark was an economics student, at Harvard. Living his daily life as a normal college student and one day he got a revelation about Facebook. I mean the whole nine yards. He doesn’t know how to code, algorithm, make a site or fund his site. What would he do? He’d be in the same situation I am in, no one is willing to hear him, gatekeepers will shut him out and his great idea of Facebook would just be locked up in his head. What if Mark went to Hi5 and said I can turn you around and make you a multi billion dollar company, listen to this ” We rebrand Hi5 into Facebook ” and it would do exactly this …, Hi5 now would have been the Facebook we know today, Mark would have gained the same fame he has now and the owners of Hi5 or MySapce would be richer and grander.
In my case I am no developer, I can design the hell out of an App but can’y launch it with all its servers and capabilities, all I need is a VC or the three companies I’m targeting to give me those 10mins, I’ve got the visuals, I’ve got the design, I’ve got the whole works. I don’t have the ears to hear me out. Mind you, the three ideas only work for these three companies I cannot mention.
If someone out there knows any VC, Angel or Direct contact with big companies who could get to the companies I am targeting let me know, we can sign an NDA and join forces and get make this dream come true, it’s actually the three companies dream come true as they are publicly looking for the answer to their problem, and I’ve found the solution.
contact me on http://www.beyrouti.me
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