Przedstawiciel PLAY LUBLIN

Android 5.0; Lollipop rolls from this week* for Sony Z Ultra Google Play Edition devices…

It’s Google’s latest, sweet software treat bringing some pretty cool features including;

• A fresh, more streamlined take on user interface; “Material Design”
• New look notifications and lock screen, so you only get the relevant info you need
• Faster slicker performance; multiuser accounts and better battery life with “Project Volta”

It’s also worth noting, we’ve published source code and binary files for custom ROM developers to build AOSP Lollipop for Xperia Z Ultra devices with an unlocked boot loader – get the full scoop over at Developer World.

The update for Sony Z Ultra Google Play Edition will hit over-the-air and should be with you soon – next up, we’re looking forward to bringing Android 5.0; Lollipop to the entire Xperia Z Series starting from the early part of 2015… so stay tuned for the latest!

*Timing may vary by region

Dzisiaj uruchomiliśmy nową kampanię, w której Kamil Bednarek w świątecznym stylu MIXuje życzenia – specjalnie dla Was

TV:

Click here to view the embedded video.

RADIO:

play kamil bez deley 30sek emi

OOH:

INTERNET:

BTL:

Plakat

Ulotka

A tak wyglądała praca z Kamilem na planie:

Click here to view the embedded video.

Dzisiaj uruchomiliśmy nową kampanię, w której Kamil Bednarek w świątecznym stylu MIXuje życzenia – specjalnie dla Was

TV:

Click here to view the embedded video.

RADIO:

play kamil bez deley 30sek emi

OOH:

INTERNET:

BTL:

Plakat

Ulotka

A tak wyglądała praca z Kamilem na planie:

Click here to view the embedded video.

A couple of weeks ago we launched Xperia Photo Academy, a collaboration with some of the world’s top photographers to showcase what you can do armed with the right techniques and an Xperia Z3 smartphone.

Last week was the turn of J.N. Silva, a photographer renowned for his use of contrast, who gave us an insight into how to add a bit of drama to smartphone photography – offering tips and tricks on how to make the most of strong light combined with the HDR Mode on the Xperia Z3 Series.

Today our second photography expert, Australian born Ben Thomas, offers up his expertise in how to best manipulate perspective using an Xperia Z3 Compact.

Not only does Ben share some of the shots he’s taken that perfectly capture the miniaturisation effect that he’s so famed for, but also provides a five-step guide on how to take them for yourself.

Head over to the Xperia Photo Academy to find out more about our exclusive competition and how you too can make the most out of your Xperia smartphone by picking up some new photography skills.

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Dziś do naszej oferty wprowadziliśmy smartfona o bardzo dobrej wydajności i najcieńszej na polskim rynku konstrukcji (jedynie 5,1 mm) – Kazam Tornado 348.

Obudowa ze stopu magnezu z aluminium jest wytrzymała a do tego elegancka. Spód i wierzch zostały pokryte szkłem Gorilla Glass. Wyświetlacz ma przekątną 4,8″ i został wykonany w technologii AMOLED, dzięki czemu czerń jest głęboka a zużycie energii mniejsze. Smartfon wyposażono w główny aparat o rozdzielczości 8 Mpix a przedni – 5 Mpix. Całość napędza ośmiordzeniowy procesor.

Dodatkowo do oferty na życzenie wprowadzamy:

HTC Desire 510

Huawei Ascend G7

Cennik

Dziś do naszej oferty wprowadziliśmy smartfona o bardzo dobrej wydajności i najcieńszej na polskim rynku konstrukcji (jedynie 5,1 mm) – Kazam Tornado 348.

Obudowa ze stopu magnezu z aluminium jest wytrzymała a do tego elegancka. Spód i wierzch zostały pokryte szkłem Gorilla Glass. Wyświetlacz ma przekątną 4,8″ i został wykonany w technologii AMOLED, dzięki czemu czerń jest głęboka a zużycie energii mniejsze. Smartfon wyposażono w główny aparat o rozdzielczości 8 Mpix a przedni – 5 Mpix. Całość napędza ośmiordzeniowy procesor.

Dodatkowo do oferty na życzenie wprowadzamy:

HTC Desire 510

Huawei Ascend G7

Cennik

Wiem, że nie szalejecie na punkcie wpisów o nagrodach i osiągnięciach, ale Play to marka skazana na sukces, więc muszę pisać o tym non-stop

Jeszcze nie opadły pozytywne emocje po AppAward i nagrodzie dla najbardziej przyjaznego operatora na rynku a dziś Rzeczpospolita opublikowała Ranking Mocy Marek. Miło mi poinformować, że drugi rok z rzędu wygraliśmy w kategorii Telekomunikacja

A jak kształtują się cyferki?

Wartość marki Play w 2014 roku to ponad 2 miliardy złotych!
W kategorii siła marki przyznano nam 59 punktów, postrzegana wartość to 68 punktów, prestiż 74, postrzegana jakość 73 a świadomość marki 81.

Po więcej szczegółów zachęcam Was do sięgnięcia po dzisiejszą Rzeczpospolitą

Wiem, że nie szalejecie na punkcie wpisów o nagrodach i osiągnięciach, ale Play to marka skazana na sukces, więc muszę pisać o tym non-stop

Jeszcze nie opadły pozytywne emocje po AppAward i nagrodzie dla najbardziej przyjaznego operatora na rynku a dziś Rzeczpospolita opublikowała Ranking Mocy Marek. Miło mi poinformować, że drugi rok z rzędu wygraliśmy w kategorii Telekomunikacja

A jak kształtują się cyferki?

Wartość marki Play w 2014 roku to ponad 2 miliardy złotych!
W kategorii siła marki przyznano nam 59 punktów, postrzegana wartość to 68 punktów, prestiż 74, postrzegana jakość 73 a świadomość marki 81.

Po więcej szczegółów zachęcam Was do sięgnięcia po dzisiejszą Rzeczpospolitą

It’s been a big week here for us at Sony – or should we say small?

This week our friends over at Sony Electronics joined forces with Arsenal and France footballer Olivier Giroud for a football world first ‘Mircrotising’ campaign.

The campaign highlights the superior colour and detail available through Sony’s 4K TVs and showcases what the beautiful technology is capable of. How you ask?  They’ve installed microscopic ads on Giroud’s boots and on individual blades of grass that can only be picked up by those catching the action on 4K TVs, thus proving you don’t need to have big adverts to have a big impact.

4K displays are changing the way we watch television, particularly sport, allowing viewers to pick up more detail and texture than ever before. As Giroud himself says, “4K television is the nearest thing you can get to actually being on the pitch yourself.”

Whilst we’re talking about outstanding detail it seems fitting to give an appreciative nod to the latest addition to Sony’s latest α7-series interchangeable lens cameras.  The α7 II (ILCE-7M2), announced earlier in the week, is the world’s first full-frame camera with optical 5-axis image stabilisation. Meaning it can detect and correct camera shakes along five axes for still images and videos, including pitch, yaw, tilt and rotation. That’s not the α7 II’s’s only trick though, the compact and light interchangeable lenscamera offers outstanding 24.3 megapixel image quality, fine-tuned framing and focus with its LCD screen, 117-point focal plane phase-detection AF sensor and the world’s smallest and lightest interchangeable-lens.

As we all know, photography is for all camera users these days, and there’s no better proof point of this than our Xperia Photo Academy. On Monday last week we launched our new photography programme with internationally renowned photographers J.N. Silva, Ben Thomas and Greg Funnell offering tips and tutorials to help photographers make the most out of their Xperia Z3 camera.

Over the past two weeks we’ve been focusing on contrast photography with J.N. Silva. Well, as of Monday we’ll be taking a look at Australia’s illustrious perspective photographer Ben Thomas and seeing what he’s got to say about taking small subjects and turning them in to incredible photos. Keep an eye out on the Xperia Photo Academy Facebook hub on Monday for more details on Ben’s tutorial and the launch of a new competition.

At Sony we don’t just give away professional advice we give away some pretty cool stuff too. As of December 1^st, Our PlayStation team are helping gamers hibernate for the winter by offering PlayStation Plus members a host of free and discounted games through the length of December. The offer gives subscribers the chance to get their hands on a range of fantastic games including Gods Among Us Ultimate Edition, Hitman HD Triology, Final Horzion, Tidal Attacks and many more!

That’s all from us this week, have a good weekend and we’ll see you in December!

It’s common enough for people to joke about phone addiction, but what about those people who see their smartphone as more than just a personal tool? For many journalists and bloggers, their smartphone is a fundamental part of their day job. As their personalities become a more important part of the way they report, their job becomes just as much about the ever-present demand for social media commentary as it is for great stories and content.

This is especially true in the hectic world of fashion and beauty, where yesterday’s trends are well, so yesterday. Keeping on top of all this is a tough ask and Sophie Eggleton, our Xperia Z3 Compact-toting fashion blogger, has had to learn all the tricks of the trade. We caught up with her earlier this week to talk about the role that mobiles are playing in the blogging world.

Lovely to catch up again Sophie! Tell us, what have you been up to over the last couple of months?

Hey there. It’s been as non-stop as ever since we last spoke! First there was festival season where I was lucky enough to go to Reading and Leeds Festival. I did about 18 interviews over that weekend which was pretty intense. After a few days of recovery I went from the fields to the catwalks for London fashion week to take some snaps of the fashion elite. Once that frenzy had passed, I treated myself to a little holiday in Rome which, by the way, is beautiful. It wasn’t just the scenery that was worthy of snapping though – the food was incredible too!

Sounds like the life of a blogger is pretty fantastic!

Life as a blogger is what you make it. It can be a small part of your life or it can completely take over. Either way, it’s a great way to meet people – from events to finding common ground via the things you’re posting. I’ve had a stressful few years in and out of my blogging life and I intend to make those experiences and events a large part of my channel and blogging in general.

It’s an interesting path to go down, how did you get involved in it?

I was always quick off the mark when it came to signing up to new social media as I’ve always had an interest in new ways of communicating – perhaps because I’m quite a shy person and enjoy having a less pressured way to talk to people. Experience wise, I graduated with a degree in fine art and did various internships in fashion. Illness then led me to spend a lot of time at home. I wanted to continue doing work and talking about fashion, so got in touch with people about writing, as it is something I had always enjoyed. Next thing you know, I’m a blogger!

What three pieces of advice would you give to someone who’s looking to start his or her own blog?

1. Decide what you want your blog to be – not only the format but what you want it to be about. Making it about something you love or know about is your best bet. Your passion will come through in your writing.
2. You need to find your USP – What will make your blog different from existing blogs? What’s your angle?
3. Make sure you have what you need to create consistently good quality content. As that’s your product. I’m on the go a lot, and having a phone with a top quality camera (with the capabilities to create nice looking Instagram posts), HD video functions (and editing apps) for those times you don’t want to lug your weighty camera around, and user-friendly social media apps to update live make life an awful lot easier.

On that note, what features in your Xperia Z3 Compact are helping you the most, whether that’s through creating quality content or just on a day-to-day basis?

Well it was great having a durable and dependable phone during festival season. Normally people have to take an old, pre-smartphone type of handset because you know it’s going to get wet. But after years of dealing with the stress of rain and puddles and using an older phone with a dodgy battery or a newer phone with a limited battery, I didn’t have to worry about that this year because of the waterproof rating and Battery STAMINA mode.

Another useful aspect is when I have to take shots of the models strutting down the catwalk at fashion shows,. I only really have one opportunity to take the photo so I’ve started using the Timeshift burst feature. Taking a load of shots really quickly is handy for when, like me, your timing isn’t great. As you can tell, it came in pretty handy on Fireworks night too! One thing I’ve not tried yet, but really want to, is the Live on YouTube app – it’d be perfect for my vlogging YouTube channel that I’ve recently launched.

What are the challenges that bloggers face today?

Time management is a big one. You won’t believe the amount of emails that come in daily. Working out what opportunities to take on is important. You’ve got to consider whether it’s a good fit for your blog and for you. You also have to gain a thicker skin. It’s impossible to keep everyone happy, especially on the Internet.

In this multimedia age, with every one having access to their own publication platforms (like a blog or twitter feed), do you think journalism and blogging are beginning to cross over?

There is definitely a crossover. I see bloggers, who have built a huge audience or follower base, given roles that journalists have trained or worked years towards. Of course attracting readers is important, but I hope they are looking for articles that are well written, have a unique voice, or say something important.

Are there any challenges or opportunities in this?

Blogging gives everyone a voice. The opportunity for someone to write about their opinions, thoughts, passions and everyday life means we now have a vast pool of words, images and videos to inform, make us smile, or pass the time. A huge positive is that people can discover things about themselves they wouldn’t have without the outlet blogging has given them.

The only problem with there being no vetting or interview process when it comes to blogging is that there is nothing controlling quality. Like anything, it’s a mixed bag out there.

What do you think the future holds for bloggers?

I think we’re going to see more and more bloggers in the public eye, people like Zoella, etc. We’ll start seeing them being used as celebrity figures, brand ambassadors and even role models. Of course it’s always so hard to predict what’s round the corner in this industry. There’s a new social media platform almost every month so the media landscape and what is and isn’t popular can completely change the face of blogging. I think it’s why I enjoy it so much – it’s both scary and exciting.

We’ll be catching up with Sophie again in a few months to see how she’s getting on, but in the meantime have a look at some of her latest pictures below and be sure to follow Sophie on Twitter, or better yet visit her blog and YouTube channel!