Sony announced a new accessory for latest set of android smartphones; the Smart Headset. The new headset features deep punchy bass, balanced, clean and dynamic audio reproduction and a premium design with tangle free cables. The headset also has a Livekey as in the case of Livesound headset.
You can know more about it in the product page.
Watch the demo video:
Click here to view the embedded video.
Source: Sony Mobile
If you’re one among the hardcore Sony fans who are eagerly waiting to know what’s next from the company, I’m glad to let you know that Sony has managed to put up live streaming of the event. Sony Mobile Communications press conference at Mobile World Congress 2012 is to start today at 19:00 CET. Just wait for 3 hours and they’ll be bringing it live from Palau Sant Jordi, Barcelona, Spain!
Go to this link to see it yourself.
Source: Sony Product blog
Ever had trouble viewing your phone screen in bright sunlight? Yesterday, we announced the Xperia™ P, which solves this problem through Sony’s new WhiteMagic™ technology. In the Xperia P display we introduce a fourth sub pixel, adding a white to the red, green and blue that common displays have. By combining this sophisticated new hardware with advanced algorithms, the display becomes up to twice as bright and up to twice as power efficient. When used outside with “outdoor mode”, the screen of the Xperia™ P is one of the brightest displays on the market; while inside with “indoor mode”, it is extremely power efficient. Get a deeper understanding of the technology after the jump.
Xperia™ P is the first smartphone with an LCD (Liquid Crystal Display) that utilises Sony’s WhiteMagic™ technology. In common LCDs, each pixel is divided into three sub pixels which are aligned horizontally beside each other. Each pixel has one red, one green and one blue sub pixel. In our WhiteMagic™ display, we add a white sub pixel beside the other three, so that each pixel consists of four sub pixels.
With WhiteMagic™, the red, green blue and white (RGBW) sub pixels are aligned horizontally. This illustration shows four pixels in total.
In LCD screens, the sub pixels are made of liquid crystals in the three primary colours through which the backlight is filtered in different proportions to compose different colours. In normal LCDs, white is represented by letting the backlight pass through all three sub pixels in the right proportion. In the Xperia™ P display with WhiteMagic™ technology, the light can also be filtered through the white sub pixel, to represent a true white. WhiteMagic™ technology will significantly increase display brightness compared to normal LCD and OLED screens. In this way, WhiteMagic technology can be used to double the brightness or to save up to 50% of the backlight power based on user’s preference and surrounding light. By making the display brighter, it also brings out details in images and video content.
Super bright outdoor mode and power efficient indoor mode
With WhiteMagic™ technology, the display operates in two different modes called outdoor mode and indoor mode. To simplify, outdoor mode can be described as a mode using all LED lamps that provide backlight, while in indoor mode half of the LEDs are used. With the same content shown on the screen, outdoor mode reaches double the brightness compared to indoor mode. In other words, indoor mode can save up 50% of the power. Indoor mode saves power by intelligently analysing the individual content’s colour composition, so there are no worries about colour distortion. The Xperia™ P is equipped with a sensor that measures the light in the environment, and depending on the surrounding light the display settings are automatically changed between indoor and outdoor mode.
In the settings menu, you can choose to manually set the level of brightness. In this case, the use of indoor or outdoor mode is fixed and the light sensor is turned off. This means that when choosing a high level of brightness, outdoor mode is always used, while with a low level of brightness indoor mode is always used.
Choose between bright mode and power efficient mode
When automatic brightness is enabled, there are two options for users – bright mode and power save mode. In bright mode, your phone will always prioritise a bright and clear viewing experience and at the same time save power compared to other displays when indoors. In power save mode, the WhiteMagic™ technology is combined with a lower level of backlight to save even more power. It has up to 50% lower backlight compared to bright mode. This way you prolong the battery time, which lets you use your Xperia P even longer without charging. However, in both cases the backlight is adapted to surrounding light to provide a comfortable viewing experience.
Illustration of the difference in brightness between a normal LCD and the Xperia™ display with WhiteMagic™, and also the difference between outdoor and indoor mode with WhiteMagic™. cd/m2 means candela per square meter.
Developer tips
By using as much white as possible in the content shown on the screen, you can make your app less power consuming when running it on an Xperia™ P. For example, if you have a use case where power efficiency is crucial, you can save a considerable amount of power by using only black and white. When your app is running on Xperia™ P, the display will then save up to 50% in power consumption, compared to most other displays. In addition, almost all use cases where natural photos are used saves power, since these normally contains a lot of white. Also, Images of humans and natural surroundings save a lot of power, since the colour saturation tends to be low in these kinds of images.
So what do you think of WhiteMagic™? Do you think about these things while developing applications? Let us know what you think! Drop us a line below with your comments.
More information
Today, we are happy to announce the Xperia™ P, the latest addition to the Xperia™ NXT series of next generation smartphones from Sony. Xperia™ P offers an ultra-bright viewing experience thanks to the introduction of WhiteMagic™ screen technology, and comes with a 4” Reality Display housed in aluminium, unibody design for a sleek look and feel. Xperia™ P also introduces the new ST-Ericsson U8500 platform, which provides a 1 GHz dual core processor with SMP technology for high-end performance. Plus, Xperia™ P gives you an 8MP capture camera, full 1080p HD recording & front camera, NFC, and a ton of other features. Read on to get the full story.
Xperia™ P follows the Xperia S as the next Sony smartphone in the Xperia NXT series. It has a 1 GHz dual core ST-Ericsson processor for superior performance – the NovaThor™ U8500. Offering the latest SMP (Symmetric Multi-Processing) dual core technology with a high-end 3D graphics accelerator, the U8500 enables a full web-browsing experience for this Xperia NXT smartphone. For more information about the U8500 platform, check out ST-Ericsson’s NovaThor U8500 product page. Xperia™ P will be launched on Android™ 2.3 (Gingerbread) platform and will be upgraded to Android™ 4.0 (Ice Cream Sandwich) during the second quarter of 2012.
Standout features –WhiteMagic™, unibody design
Xperia™ P is the first smartphone that introduces Sony’s WhiteMagic™ technology, which, depending on the content shown, doubles the brightness of the LCD display while consuming 50% less power than existing units. To achieve this, the technology uses an algorithm that adds a white pixel to the Red-Green-Blue pixels used in LCDs (Liquid Crystal Display). Although the addition of a white pixel tends to result in deterioration of the image quality, WhiteMagic™ analyses the input picture data and performs suitable signal processing – the result is a deterioration-free display. We will soon publish a separate article on how WhiteMagic ™ works, so stay tuned.
Xperia™ P, front and back view.
Xperia™ P is housed in a solid, anodised aluminium body, sealed with a glass display. A transparent glass element illuminates to notify you about incoming events. The housing is forged using CNC (Computer Numerical Control) machining to ensure tight tolerances and precise construction. The result is a device that is tailored for a natural fit for your hand, and a look that is distinctive, yet minimalistic in design.
Additional connectivity features
Xperia™ P is NFC-enabled, allowing you to share content with other NFC devices and enjoy an increasing number of NFC applications and services, as well as Xperia SmartTags. Xperia™ SmartTags are a new kind of accessory that can launch a number of pre-configured profiles in the phone. As with our other NFC-enabled smartphones (Xperia S and Xperia ion), Xperia™ P support for NFC will allow you to develop apps that can easily enhance the user experience of social media and entertainment. For example, users could tag friends in a photo, or initiate multi-player games by tapping their handsets together. And since it is an open system, any app developer can come up with their own unique use cases. For more information on NFC and Xperia™ SmartTags, see our previous NFC blog post. It’s also easy to connect with Xperia™ P. Simply plug it into the HDMI port of your TV to enjoy it on a big screen. A single swipe of the display lets you view and share content between TV, tablet and PC, thanks to DLNA technology.
Xperia™ users can also take advantage of the Sony Entertainment network to access all types of premium content. With these services available in a growing number of markets and across a wide range of Sony devices, including PlayStation, VAIO and Sony Tablet, the entertainment experience is accessible anytime and anywhere.
Availability and colours
Xperia™ P will be available to consumers globally in the second quarter of this year. The available colours are silver, black and red.
More information
So the excitement continues in Barcelona in Mobile World Congress 2012. We have just finished our press conference and I am very proud to present to you the two amazing phones we announced: Xperia P and Xperia U, two more additions to the Xperia™ NXT series – next generation smartphones from Sony.
Even as I am not on site in Barcelona, and I am following every moment what the Xperia blog team at the MWC 2012 are sharing with us, I am very excited to tell you a little more of both smartphones.
Recently, I had the chance to try out the Xperia P (in a beautiful red color) , and was completely blown away its bright screen! This smartphone has WhiteMagic™ display technology from Sony for the first time on a smartphone, and delivers the brightest viewing experience, wherever you are, even in places like the beach or in the snow, where screen visibility can be more complicated. Also, the screen automatically adjusts the brightness of the screen to the surroundings to conserve battery life. And that comes really handy, as we know how much battery life the screen consumes from our smartphones!
Watching movies or videos on the Xperia P is a great experience, because of the amazing bright 4″ Reality Display screen powered by Mobile BRAVIA® Engine for razor-sharp clarity.
As we know that you want to share your videos, photos and music with all your friends and family, and as we have talked before in this blog about the increased connected experience you can have with the Xperia smartphones, we also announced the new SmartDock, exclusively for Xperia P, that offers simple connectivity to multiple screens, turning the smartphone into an entertainment hub. Using a TV remote control, you can easily navigate on the Xperia P’s content and access your HD videos , the latest movies or TV shows on your big screen. With USB support in the SmartDock, you can also use your Xperia P as your mobile office, or even to check the latest Facebook posts or watch YouTube videos, directly on your TV.
Check out the key features for Xperia P:
We also presented Xperia U, a smartphone that combines powerful Sony entertainment in a more compact size. For me, smaller smartphones have always been my preferred choice, so I am really looking forward to having an Xperia U. This is the smaller brother of the Xperia NXT series 
This smartphone provides a great listening experience, and if you are like me and can’t live without music then you will really like it. Xperia U has xLoud™ and Sony 3D surround sound audio technology integrated into the music player, so you can really enjoy your listening experience. And if you like sharing what you are listening, streaming is simple as you can connect to wireless speakers with a simple touch using DNLA.
We have talked about the iconic design the Xperia NXT series share, specially the transparent element below the screen on the smartphones. Well, in the Xperia U this transparent element illuminates to match the colour of photos viewed in the gallery or the album art of music tracks currently playing. And one of the things I like the most about this phone is that it can also be personalised with exchangeable caps and themes, so it really becomes your own phone.
Check out all the key features for Xperia U here:
Knowing a little more about the design and everything around the Xperia U is always interesting, so here’s a video with the designers, project managers and other people involved on Xperia U talking about the smartphone. I hope you like it!
For more information, don’t forget to visit the press center, and also don’t miss our official Facebook page.
We will have more news and experiences coming your way from Barcelona, so keep checking the blog out so you don’t miss anything!
Over the last few months, we’ve published a number of Extension Development Kit (EDK) blog posts and tutorials to help you develop extensions for both the Timescape social network app and the Music player in our Xperia™ smartphones. Now we’ve got another update for you – EDK 2.0 – and it includes an updated Timescape™ API that enables you to incorporate Facebook™-like actions (such as “liking” or commenting) for the users of the external apps you create for Timescape™. We’ve also included an emulator for Smart Extras for your convenience. Read on for more details and to download EDK 2.0.
We’re excited to launch version 2.0 of the EDK, which has some new features added to further improve this toolbox. The first change is an updated version of the Timescape™ API, the interface used by Timescape™ to generate data displayed for the app. This includes an update for the EventStream, which is an event engine used to create a list of events displayed in Timescape™. For the extensions you create for Timescape™, you now have the ability to add actions for your users to react to social media events, such as “liking” a post or replying to a comment to a picture you’ve posted. For detailed info on Timescape™, check out the Timescape extensions overview page. EDK 2.0 also contains the Smart Extras emulator from the Smart Extension SDK. Further explanation of this emulator is available on the Smart Extension SDK overview page.
EDK 101 – the basics
In order to create custom extensions for the Timescape and Music player apps in Xperia™ smartphones, we created the EDK. The EDK itself consists of two parts:
The EDK shows you how to create extensions that extend the current features of Timescape™ and Media player. When you install the EDK, the toolkit also includes the LiveKey emulator application and the Smart Extension emulator. The LiveKey™ emulator provides a UI for developing and testing extensions that extend the features of the LiveKey™ button on the LiveSound headset. The Smart Extension emulator provides a UI for developing and testing extensions for Smart Extras™ accessories – SmartWatch and Smart Wireless Headset pro.
We have an EDK developer section that gives instructions for downloading and installing the EDK. We’ve also updated for EDK FAQ section with 2.0 details. If you have any questions, post them in the EDK developer support thread on Google groups.
Note: Developer World would like to give a big thanks to Whui Mei Yeo, Software Developer at Sony, for providing technical expertise for this article.
More information:
We’re excited to debut the Xperia™ U as another addition to the Xperia NXT series of Sony smartphones. Xperia U™ uses the new ST-Ericsson U8500 platform, which gives you a 1GHz dual core processor with SMP (Symmetric Multi-Processing) technology. This new smartphone is also customisable, thanks to interchangeable bottom caps to match your personal preference or mood. And its transparent element design changes colours to match the colours of the display. The Xperia™ U delivers a 3.5” Reality Display powered by the Mobile BRAVIA Engine, 5 MP camera with fast capture an d HD recording, xLoud™ and 3D surround Sony audio technology, and a lot more to love. Get the full story after the jump.
Xperia™ U is part of Sony’s Xperia NXT series of next generation smartphones. Xperia™ U introduces the ST-Ericsson dual core processor featuring NovaThor™ U8500. This smartphone platform combines a 1GHz dual-core SMP (Symmetric Multi-Processing) processor and a high-end 3D graphics accelerator to enables a full web-browsing experience for Xperia NXT smartphones. For more information about the U8500 platform, check out ST-Ericsson’s NovaThor U8500 product page. Xperia™ P will be launched on Android™ 2.3 (Gingerbread) platform and will be upgraded to Android™ 4.0 (Ice Cream Sandwich) during the second quarter of 2012.
Xperia™ U, front, side and back view.
Unique features – ambient illumination, changeability defined by you
Xperia™ U’s uniqueness is style defined by you, starting with ambient illumination of the transparent element design that changes the colour of the phone. Through an intelligent illumination scheme, the colour changes with the colours of the UI theme, the album art of the song playing, and the selected photo in the gallery. Xperia™ U is further customisable with exchangeable caps and covers included in the box.
Xperia™ U’s range of colours.
Compact, yet powerful entertainment
Xperia™ U provides vivid viewing on a 3.5” mineral glass and scratch-resistant, LCD display, and is powered by the Mobile BRAVIA engine for colour management, noise reduction, sharpness filtering, and contrast management for close to real image reproduction. You’ll get great sound with xLOUD™ to enhance loudness and maximise sound without breaking. Xperia™ users can also take advantage of the Sony Entertainment network to access all types of premium content. With these services available in a growing number of markets and across a wide range of Sony devices, including PlayStation®, VAIO and Sony Tablet™, the entertainment experience is accessible anytime and anywhere.
Availability and colours
Xperia™ U will be available in select markets in the spring of 2012. The available colours are black and white.
More information
Well, really exciting times are ahead! And we are so happy we get to share them with you.
This time, we will be telling you all about everything that is going on at Mobile World Congress in Barcelona, where we will be having great announcements and events, for the first time as Sony Mobile Communications.
The event, first held more than 20 years ago, is the world’s largest mobile exhibition and brings together operators, manufacturers, providers – along with anyone and everyone with an interest in all things mobile tech
We’re kicking things off with our press conference on Sunday 26th. And you can actually accompany us, as the press conference will be streamed live through our official Facebook page and here, on the product blog – so don’t forget to check us back before 19:00 CET to catch the show!
Then, from February 27 to March 1, we will be on site, on our booth in the event, where exhibition-goers will have the chance to create, listen, watch and play with our Xperia Smartphones!
But those of you who can’t make it this year (including me!) need not fear – we have our Xperia bloggers: Anthony, Clare and Will, on the ground during the week to bring all the experiences directly to you.
They’ll be sharing their MWC diaries with demo videos, live Q&A’s, interviews and anything funky or cool that might pop up along the way!
Here’s a little bit more about them:
Anthony
A self-confessed “tech-head”, Anthony won’t be hard to spot amongst the MWC crowds – just look out for a messy haircut, and an equally questionable fashion sense 
Clare
Clare’s our renowned gaming nut, and she doesn’t let us forget it! Expect to catch her around the gaming booths, but wish us luck in trying to drag her away!
Will
Simply put, Will’s a gadget-junkie. It is said that he doesn’t commemorate Christmas – he waits a few months and celebrates MWC instead!
So, keep your eyes on the blog as we’ll be bringing you all the news and announcements live as it happens!
Today we release an Ice Cream Sandwich (ICS) beta ROM, as a follow up to the previously released ICS alpha ROM. In line with our goal to support the open developer community, we want to give you the chance to try out our coming upgrade to ICS (Android™ 4.0) in this beta version.
While the ICS alpha ROM was an early preview, the ICS beta ROM have passed some certifications such as Modem type approval, and important functions like FM radio and GSM are turned on. However, additional certification and approval is needed before an official upgrade can be released. As previously communicated, we will upgrade all 2011 Xperia™ smartphones running on Android to ICS. Read more to find out what’s included in the beta ROM, and what other limitations apply.
Since we released the ICS alpha ROM, we have received many comments and suggestions on our ICS implementation. We are very grateful for all of this feedback, and we can guarantee you that we’ve read every single comment with great interest. Your opinion is important to us, and we have evaluated all suggestions in relation to all the other parameters we are taking into consideration.
In the ICS beta we are now releasing, we have kept elements that we know are valued by users. On top of that we will bring Ice Cream Sandwich elements to provide a unique experience. A number of things are updated compared to the previous ICS alpha:
Please note that the Google Mobile Services (GMS) apps (for example Gmail, Google Maps and Face Unlock), Bluetooth™ and Wi-Fi™ are not included in the beta release due to that they are still waiting for the certification and type approval to be finalised.
For your benefit, we will release open source archives for this ICS beta for Xperia™ phones shortly.
Important information
Even though a lot of the basic functionality of this ICS beta ROM is working, you should only download and install the beta version if you are an advanced developer. This is not the final software, and the stability of the software may not be ideal as it has not been finally tested and bugfixed.
Even if you’re an advanced developer, there are a few things to pay close attention to before you download and install the beta ROM:
“You must acknowledge that the software is provided “as is” without warranty of any kind, expressed or implied, and to the maximum extent permitted by applicable law.”
Download and install
Follow the instructions below to download and install the alpha ROM. Please note that it only works with Xperia™ arc S, Xperia™ neo V and Xperia™ ray.
Please let us know what you think about this beta ROM
Another ambition with this release is to work with all of the talented developers in the open community to get feedback on this beta ROM. If you download and install the beta ROM, please try out the software and go to our Ice Cream Sandwich beta ROM survey for Xperia™ phones, to send us your feedback. It is very much appreciated – the summary of this survey will be used for future product and software strategies short term and long term. Your voice counts!
If you want to discuss this beta ROM initiative, please check out the Ice Cream Sandwich beta ROM for Xperia™ thread on the XDA forum . Here you can discuss with other developers, and ask questions to us. We will monitor this thread and reply to any questions as soon as we can. If you have any additional ideas on what you would like us to do, feel free to drop us a comment below.
Again, thanks for all the feedback. We can’t stress enough how important it is to us!
More information
As you can see, we have now started the process of upgrading the Developer World website. Yesterday we got new colours and styling, and going forward we’ll be looking at bigger improvements in the design and functionality of the site. Read on to find out more, and to learn why you might see some extensive use of animated retro gifs saying “Under construction”.
Yes, finally we have gotten use out of our favourite ”Under construction” image, as we are now starting to upgrade the Developer World website. Besides the changes you see today, you will start to see smaller and bigger tweaks in the information structure, functionality and layout of the site during the spring. Our goal is to make the site even clearer, more accessible and most interesting, and we will do all of these updates with all of you developers and technology enthusiasts in mind.
In addition to the changes to the Developer World website today, we are also making changes to our developer Twitter and YouTube channels. If you’re interested in following us on Twitter, you should go to twitter.com/sonyxperiadev from now on. To see our latest videos, visit our YouTube channel at youtube.com/sonyxperiadev.
Now, while we do the updates to the Developer World website, we might get some minor glitches. We will do our utmost to minimise these disturbances, but if you encounter anything, feel free to drop us a comment and we will look into it as soon as possible.
We hope you will like the changes! If you have any ideas of something you would like to see on Developer World, feel free to drop us a comment below. Maybe you’d like to see some certain functionality, a particular layout change or some content to be more accessible? We’d be happy to hear what you think!
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