Przedstawiciel PLAY LUBLIN

Wybaczcie małe opóźnienia, mamy bardzo dużo pracy w biurze.

Dotychczasowe zadania wygrali:

#1 – harl
#2 – manyaky
#3 – Norbert Yo
#4 – mike278

A piąte polega na tym, by zaproponować polską kreatywną nazwę dla hitowego rear key w modelach LG G2, G2 mini i G3

Jak zwykle czekamy na odpowiedzi w komentarzach, przypominamy o podawaniu prawdziwych maili i zachęcamy do zerknięcia na reguły naszej zabawy: http://www.blogplay.pl/2014/05/wygraj-lg-g2/

Żeby Was zmotywować do działania powiem, że do smartfonu LG G2 dorzucimy dla zwycięzcy dodatkowo etui QuickWindow

At Sony, we pride ourselves in designing premium products that bring together style, practicality and technology. It’s why we’ve won so many design awards over the years. Xperia Z2 Tablet is just one of the latest products that follows this Sony unique heritage in tradition and design.

We recently had the opportunity to catch up with Karin Härenstam, lead designer on Xperia Z2 Tablet, to tell us what went in to designing the world’s slimmest and lightest waterproof tablet.

1. What were the priorities you had in mind when designing Xperia Z2 Tablet?

Our main goal when designing Xperia Z2 Tablet was to improve upon the successful design features of its forbear, Xperia Tablet Z. To do this we wanted to simplify the overall hardware of the Z2 Tablet to make the device even thinner and lighter than its predecessor. The OmniBalance design system allowed us to create a perfectly symmetrical device that feels comfortable and lightweight no matter how you hold it. Our other focus was on creating a product that was truly premium in quality. I think from the aluminium power button to the durable tempered glass on the front, you can see the care that a great deal has gone in to designing Xperia Z2 Tablet.

2. Z2 Tablet is a truly beautiful product, what challenges did you face when designing Xperia Z2 Tablet?

The most difficult challenge was to make the hardware feel solid, sturdy and premium, but at the same time ensuring Xperia Z2 was as slim as possible. To achieve this, we drastically reduced the number of components that went in to forming the skeleton and external parts the joined the sides and bank of the device together. The backside of the device is made of a very thin sheet of high-grade fiberglass; by moulding that straight in to into the frame of the tablet we created a seamless exoskeleton without any divide between the side and rear panes of the tablet. This solution not only made the device more rigid, it also added a more premium and holistic look to the design.

3. You’ve put a lot of effort in to getting this latest tablet as thin and lightweight as possible, but why?

Consumers love lightweight and minimalistic technology. It makes a device easier to carry around and handle, it’s also a bit of a badge of honour; especially in the tech space. More than this though, we wanted to create a tablet that not only felt great in the consumer’s hand, but looked great too. I think by combining the 6.4mm thick hardware and the 10.1” screen, with the OmniBalance design and the minimalistic features we definitely achieved that.

 4. Do you think this trend for thin and lightweight tech will continue? When will it stop, and what challenges will this trend pose future designers if devices continue to get smaller?

Premium tech products that are lightweight and thin, but at the same time sturdy and durable are becoming more and more important for the end consumer. This puts a big demand on both the design and engineering teams to be at the forefront with new technology and manufacturing techniques. How to combine a product that not only features great technology and a stylish design, but also is also practical to use, is an exciting and unique challenge for us.

5. The Guardian described Xperia Z2 Tablet as a “serious competitor” to the Apple iPad Air. From a design perspective, what do you make of these direct comparisons?

Both products focus on thin design. But other than that, I think the two products have a completely different design language and use very distinctive manufacturing techniques.

Check out this video to learn more about Xperia Z2 Tablet, and keep an eye out for more news and product features that we’ll report on the blog.

¹Based on results from research conducted by Strategy Analytics as 29 January 2014. Get more information on our test results page.

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Dokładnie tydzień temu średnio ciepło i serdecznie przyjęliście nowego MIXa. W jednej ankiecie nawet sporo osób głosowało średnio pozytywnie. No cóż, dziękuje za wszystkie głosy i napiszę tylko, że oferta dobrze się sprzedaje. Patrzę na liczbę głosujących i na wynik sprzedaży i nie mam wątpliwości, że oferta się podoba w tym najważniejszym, zakupowym teście.

Tymczasem od 10.06 startuje nasza kampania promująca naszą nową ofertę – ELASTYCZNĄ FORMUŁĘ MIX.

INTERNET:

TV:

Click here to view the embedded video.

Click here to view the embedded video.

RADIO:

Kamil Bednarek FORMULA MIX ELASTYCZNA

OUTDOOR:

PLAKAT:

Dokładnie tydzień temu średnio ciepło i serdecznie przyjęliście nowego MIXa. W jednej ankiecie nawet sporo osób głosowało średnio pozytywnie. No cóż, dziękuje za wszystkie głosy i napiszę tylko, że oferta dobrze się sprzedaje. Patrzę na liczbę głosujących i na wynik sprzedaży i nie mam wątpliwości, że oferta się podoba w tym najważniejszym, zakupowym teście.

Tymczasem od 10.06 startuje nasza kampania promująca naszą nową ofertę – ELASTYCZNĄ FORMUŁĘ MIX.

INTERNET:

TV:

Click here to view the embedded video.

Click here to view the embedded video.

RADIO:

Kamil Bednarek FORMULA MIX ELASTYCZNA

OUTDOOR:

PLAKAT:

This week we unveiled the world’s slimmest smart phone, the 7mm HD Xperia T3. We teamed up the unbelievable photographer Benjamin Kaufmann, who took some amazing shots that reflect the truly distinctive design of the sleek and stylish T3. For those of you who are looking to stand out from the crowd Xperia T3, the stainless steel frame literally mirrors the world around you.

Taking you from the exterior to the inside, we opened up the Sony 4K Camcorder and all of the 60 little screws that hold it together. The small but powerful device allows you to take 20MP images and will connect via WiFi to your Xperia smartphone.

From the inside of 4K video to 4K video footage, Sony and JICA have joined together to host free public viewing events of the 2014 FIFA World Cup  in Côte d’Ivoire. With Côte d’Ivoire being one of the world’s leading football nations and set to face Japan in the countries’ opening match; it will certainly be an unforgettable experience for those who are lucky enough to be there!

Speaking of unforgettable experiences, Xperia Lounge is giving you the chance to win a trip to see the amazing, interactive Stars Wars Exhibition taking place at the Cité du Cinéma in Paris! All you need to do is pick up your lightsaber and head on over to Xperia Lounge with your force knowledge to answer some questions. Your adventure into identity awaits here.

For those of you who are missing the Take Out this week there are some seriously exciting movies coming up from our weekly trailer roundup. The ever so talented Elizabeth Olsen and Dakota Fanning star in Very Good Girls falling for the same guy before they leave for college and Liam Neeson is back doing what he does best, featuring as private investigator in A Walk Along the Tombstone.

That’s all from us for now, have a great weekend!

Alcatel po raz kolejny zaskakuje nas ciekawym urządzeniem za bardzo rozsądne pieniądze – przed Wami Alcatel Idol 2 mini S.

Ogromną zaletą smartfonu jest jego 4,5 calowy wyświetlacz IPS zapewniający świetne kąty widoczności  oraz doskonałe odzwierciedlenie barw i głębi czerni.

Obsługa standardu HD Voice zapewnia jakość dźwięku znacznie lepszą w porównaniu do standardowej, dzięki czemu użytkownicy uzyskują słyszalną poprawę komfortu rozmowy, szczególnie w głośnym otoczeniu. Alcatel Idol 2 mini S wyposażony został w aparat fotograficzny 8 Mpix z lampą LED oraz automatyczną regulacją ostrości, złącze kart MicroSD, GPS z A-GPS, WiFi oraz wiele ciekawych i przydatnych funkcji charakterystycznych dla tego producenta.

Do oferty trafia także Maxcom MM720BB

Telefon został  wyposażony w duży  kolorowy wyświetlacz  o  przekątnej 2,2 ”.

MM720BB posiada przyjazne, graficzne menu, które jest bardzo intuicyjne w użytkowaniu. Model wyposażony jest w funkcję SOS, dzięki której użytkownik może poczuć się bezpiecznie w każdej sytuacji. Wystarczy wcisnąć jeden przycisk, aby w razie konieczności szybko wezwać pomoc.

Cennik

Alcatel po raz kolejny zaskakuje nas ciekawym urządzeniem za bardzo rozsądne pieniądze – przed Wami Alcatel Idol 2 mini S.

Ogromną zaletą smartfonu jest jego 4,5 calowy wyświetlacz IPS zapewniający świetne kąty widoczności  oraz doskonałe odzwierciedlenie barw i głębi czerni.

Obsługa standardu HD Voice zapewnia jakość dźwięku znacznie lepszą w porównaniu do standardowej, dzięki czemu użytkownicy uzyskują słyszalną poprawę komfortu rozmowy, szczególnie w głośnym otoczeniu. Alcatel Idol 2 mini S wyposażony został w aparat fotograficzny 8 Mpix z lampą LED oraz automatyczną regulacją ostrości, złącze kart MicroSD, GPS z A-GPS, WiFi oraz wiele ciekawych i przydatnych funkcji charakterystycznych dla tego producenta.

Do oferty trafia także Maxcom MM720BB

Telefon został  wyposażony w duży  kolorowy wyświetlacz  o  przekątnej 2,2 ”.

MM720BB posiada przyjazne, graficzne menu, które jest bardzo intuicyjne w użytkowaniu. Model wyposażony jest w funkcję SOS, dzięki której użytkownik może poczuć się bezpiecznie w każdej sytuacji. Wystarczy wcisnąć jeden przycisk, aby w razie konieczności szybko wezwać pomoc.

Cennik

With the group stages only a few days from kicking off it’s time for the latest reveal on our plans as an official partner of the 2014 FIFA World Cup™.

Thus far we’ve focussed mainly on our involvement as Sony Mobile, but across the Sony group an operation of unprecedented scale is underway designed to make this the most memorable World Cup ever. We’ll be focussing on the four key areas of “4K,” “Entertainment,” “network services” and CSR as the whole Sony group focuses its expertise on bringing the 2014 FIFA World Cup™ alive to audiences all over the world. 

Entertainment:

Our friends over at Sony Music will be setting the soundtrack to the next few weeks with a suite of amazing initiatives. They’ve just wrapped up the “SuperSong” contest with more than 1600 entries and a winning song, “Vida” making it all the way to the official 2014 FIFA World Cup™ album. They’ll also be delivering the official 2014 FIFA World Cup™ song “We Are One (Ole Ola)” and some incredible live performances at both the opening and closing ceremonies.

4K:

This will be the first World Cup in history to be filmed in 4K with one match from the group of 16, one quarter final and the final itself getting the full 4K treatment thanks to a mobile 4K production system built and shipped to Brazil specifically for this purpose. Sony’s 4K customers will be able to see trailers of the official 2014 FIFA World Cup™ Film on their compatible sets and for those without a 4K TV the experience will be replicated in 10 display booths at World Cup stadia and in 20,000 Sony Stores worldwide.

Network services (online and social):

We’ve already mentioned the “One Stadium Portal” site here on this blog but this is expanding over the next few days to include some awesome new opportunities and content. Amongst other things this will include “Fan Ambassadors” representing 11 countries reporting live from the centre of the action and an incredible new photo contest – “United” – an offshoot of the world’s largest photo competition, the Sony World Photography Awards.

On top of all this, the team behind PlayStation will be teaming up with Electronic Arts to put on the closing stages of the FIFA Interactive World Cup, the world’s largest online gaming tournament. Last year more than 2.5 million players entered and this year the final will be played in Rio de Janeiro during the actual World Cup Tournament.

CSR:

Across the world football is used as way of bringing people together regardless of their backgrounds and this World Cup will be no different. Whether through playing football or building broader skills Sony is commited to using its position as a responsible global company to maximise the impact of CSR activity at the 2014 FIFA World Cup™. Two programmes of particular interest are our street football stadia and the Siyakhona media skills project, both of which we discussed in more detail here.

Whether it’s finding the next generation of media stars or rolling out the next generation of media technology, creating armchair footballing legends or simply giving children the space to play in real life, this World Cup is all about the future, the “what’s next” and it’s a tournament that we are immensely proud to support.

All of this doesn’t happen over night, it requires an enormous effort, so for those of you who will be poring over the stats as the matches unfold, check out this infographic showing the kind of scale it takes to be an official partner of the 2014 FIFA World Cup™.

Sony 2014 FIFA World Cup

3^rd June 2014 – Sony Mobile Communications (“Sony Mobile”) today announces a collaboration with renowned German-born photographer Benjamin Kaufmann, as it presents a range of breath-taking, exquisite and unique photographs inspired by Sony’s new Xperia™ T3 smartphone.

To coincide with the announcement of the stylish and slim Xperia T3, the release of the photographs highlights the ever-strengthening connection between design and technology, and the influence that landscapes and art has had on the Xperia T3’s design.

Benjamin’s images infuse elements of the Xperia T3 iconic design qualities by combining shapes and colours that match the elegant form of its body. The unique stainless steel ‘mirror’ that frames the device is represented in the reflective waves of the sea, while the device’s white, black and purple variations are also characterised in the landscapes breath-taking palette.

Benjamin Kaufmann comments: “The design of Sony’s Xperia T3 smartphone inspired me to produce these photographs, as my idea was to merge a stunning location with the truly distinctive smartphone design. Through my work I have aimed to capture the beauty of the product and the grandness of the location whilst also retaining a human element.”

Ying Shao, Senior Industrial Designer at Sony Mobile comments: “At Sony Mobile we are continually aiming to push the boundaries in terms of design, which has led us to create our most beautiful and premium handset – the Xperia T3. Through our partnership with the brilliant Benjamin Kaufmann, we are delighted to present a range of stunning photographs that not only reflect the stylish and slim design of the phone, but are also inspirational pieces of work. The Xperia T3 has been created with attention to detail for those how know how to appreciate distinctive design in their everyday life which is exactly the inspiration behind Benjamin’s photography.”

The Xperia T3 is a stunning new smartphone created for those looking to stand out from the crowd. Beautifully crafted in a stainless steel frame that ‘mirrors’ the world around you, T3 is a light and ultra-slim sensation that’s just as pleasing to hold, as it is to look at.

The perfect companion for style conscious consumers looking for a phone that doesn’t compromise on design or technology – the new Xperia T3 will launch globally from the end of July 2014

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To download these beautiful photographs follow this link.

Od jutra w Play:

Jak to działa:

Najważniejsze korzyści:

• Super Smartfon w cenie od 1 zł
• Elastyczna oferta, w której klient sam decyduje o długości trwania kontraktu i wysokości zobowiązania
• Możliwość złożenia dyspozycji zmiany warunków umowy w dowolnej chwili trwania kontraktu
• Kontrola kosztów
• Darmowy Internet LTE do końca 2014 roku
• 1 z 3 atrakcyjnych pakietów do wyboru umożliwiających obniżenie kosztów
• Atrakcyjne pakiety internetowe w ofercie

Cennik nowej oferty:

Atrakcyjne smartfony już od 1 zł:

Odświeżamy też dotychczasową FORMUŁĘ MIX:

Kampania reklamowa wystartuje 10.06. Jej bohaterem będzie Kamil Bednarek: