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We’re in a period of almost constant change and there is no industry that embodies that quite like the mobile industry. Over the past three years the landscape has changed almost beyond all recognition with the established manufacturers giving way to the up and coming players. So just who is leading the pack these days?

Asymco have produced a series of graphs that attempts to answer that question. The first graph we see shows how the various manufacturers have performed over the past three years with respect to market and profit share. If the arrow is going up then profit share is going up, going down and profit share is going down. If the arrow is heading right then marketshare is increasing, heading left and it’s decreasing.

You will notice that Sony Ericsson’s arrow points in all the wrong directions. Profit share is down and so is marketshare. They’re the mirror image of RIM, which has steadily increased both. Notice also that Nokia and Apple are mirroring each other. Whilst neither company’s marketshare has risen or fallen dramatically their profit share has undergone some very dramatic changes.

In the two graphs below we can compare how each of the companies has changed over the last three years.

Again it is not good news for Sony Ericsson. In 2007 they had the third highest profit share and their marketshare was in the top four. Indeed they were only behind the real heavy hitters of Nokia, Samsung and Motorola (yes Motorola was a heavy hitter). That’s a pretty good position for a relatively small manufacturer.

Let’s fast forward to 2010 and Sony Ericsson are a shadow of their former selves. Profit share has gone into free fall and instead of being one of the highest is now one of the lowest. Unlike Nokia, which has managed to stem its marketshare decline even as profit share declines, Sony Ericsson has also seen its marketshare crumble away.

In 2007 Sony Ericsson was positioned to make a transition out of the ‘Marginal’ group, but just three short years later that seems like a pipe dream. Before we get too gloomy though Sony Ericsson has been taking some important steps to get itself back on track. For one thing they have made some painful cost saving moves not to mention embracing Android (even if they do need to move faster) and of course they have wisely ditched the shackle that is Symbian (Angus: they got rid of UIQ too!). Hopefully we see that little Sony Ericsson turning around and pointing up!

[via Asymco]

[via Gigaom]

Here’s a clip showing the integrated YouTube client in Satio. This is over the mobile network and I think it’s really fast and looks great.

The YouTube client in Satio is found both under My Apps but also under Video in the Media bar.

As some of you most probably already know I have some colleagues working with managing our dialogue and partnerships with developers. A very important area for us to make relations in and provide the right tools and information for.

All of that can be found over at http://developer.sonyericsson.com

One example is a very nice phone gallery application on the site where you can sort out which phones has which features etc. A great tool for any developer.

Some of those guys are also bloggers. You find all of their blogs at http://blogs.sonyericsson.com and I’m sure that those guys know a lot more than me on many technicalities also. Perhaps not specifically on Satio but for more general things around development of apps for our phones etc.

This is a video clip that Albin created, showing a very cool demo of OpenGL ES 2.0 in Satio. A technology which really gives great possibilities when it comes to create very visual applications of of course games.

Guess what, it’s early Q4 now

One of the most asked question I’ve gotten here in the comments is more details on launch timing..  Even if many of you have gotten preliminary dates from your retailers I now at least have some information to give for the Nordic market.

Satio is on it’s way to our Nordic retailers and will be available in stores during next week. Specific date can vary between countries and retailers. In Sweden the selling will start on Friday the 16th of October.

Also to follow up on one of the most amusing comments during the life of this blog..

Mark Smith

Submitted on 2009/10/05 at 11:30pm My wife asked me when I was going to clean the garage out…i told her “early Q4″

Mark – sorry but I guess it’s time for you to clean that garage

Because of the great interaction with you here and the requests for tutorials and such I haven’t really had time to post any of my own pics lately so I thought it would be time for that.

Some mixed ones from the last week, some night shots and some panoramas. The panoramas are also straight out of the Satio, i.e. created with the automatic panorama mode in Satio.

Because of the Satio now becoming widely avaiable for reviewers and such there as many of you have noticed a lot of pics available on the web now.

Hope you’ll like them.

There are a lot of reviews on the web about Satio now. Reading reviews is a good way to get info about products, so i thought I’d post the links to some of the reviews out there. We have also posted an Alatest widget in the sidebar (These sidebars are close to filled up now  ). Alatest gathers reviews from a lot of different sites and more will most probably be added as we go along. Here’s a direct link to Satio at the Alatest website.

Some of the reviews listed here are most probably listed by Alatest as well but the ones here are the one that you pointed out to me so far. (let me know if I’ve missed any of your links!)

Please keep posting reviews in the comments, and I’ll make sure to update the post with them.

7 reasons why the Sony Ericsson Satio can challenge the iPhone Techradar

Sony Ericsson Satio review Techradar

Sony Ericsson Satio review Symbian-Guru

Sony Ericsson Satio Review 3G.co.uk

Sony Ericsson Satio cnet Australia

Sony Ericsson Satio review Electricpic.co.uk

Sony Ericsson Satio All About Phones (Dutch)

Sony Ericsson Satio: Mega-Kamera mit Bedienschwächen areamobile

Satio – bästa kameramobilen någonsin Prylportalen (Swedish)

Första intrycket av Sony Ericsson Satio mobil (Swedish)

Mobilerna som ska rädda Sony Ericsson DN.se (Swedish)

Sony Ericsson Satio – detailed review by Piotr

Sony Ericsson Satio review GSM Arena

A few weeks ago I posted an interview with my designer-colleague Martin. This posting was also a call for questions from some of you guys. Unfortunately it took a while to get the answers gathered but now finally you’ll find a selection of answers from Martin here.

Sandeep wonders  if we could we expect full kinetic scrolling in all the menus in the future?

Martin:  From a user experience design perspective we are seeking any ways that make the navigation and daily usage of a device as “human” as possible. We are looking at physical behavior of things in general, kinetic scrolling is one of them. Technology progress is not always on par with the design ideas, but we are getting there…

Lasses question about using the Satio completely without a stylus?

Martin: I use the fingers only. There might be situations where some of us find it more accurate to use the pen. But for me, the time I take to handle a pen is more than the time to hit the right area on the display with your finger again. So I myself go for the finger.

Novica Josifovski on the similarity between Satio and Aino and about widgets in the future firmwares?

Martin: We are aiming at having a signature design on all our devices. We think that the user interface is a signature in itself and when it’s possible we are keeping the consistency in design and interaction. Of course, there are factors that make the interfaces between phones different. It can be as in Aino and Satio’s case the platform, it can also be screen size or simply the target group the device is designed for. When it comes to widgets going forward – I am afraid I cannot comment too much at this point.

Freddy Rivera on which phone Martin uses, what/why is your favorite phone?

Martin: Favorite phone… hmm, tricky. I use as many different phones as I can. Trying to switch between the models to have a better understanding of their capabilities and always chasing the new idea by using existing solutions. But since I do photography a lot, I had a K800 for a long time and then I changed to K810 – loved the industrial design on that one, still do. The best thing about these two, besides the camera and its interface, was the “blog this”-function. And this is actually when I started to blog frequently. I mean, I never seen a solution where you could so easy capture a moment and almost in real time share it with the whole world, still very proud that we designed it and brought it to our users out there. I am a strong believer of the fact that almost all photography is social in nature, you snap a picture to share it, that’s it! Later I used K850 for a very long time. And as a designer working on all Cybershot products that phone was a confirmation of where we wanted to take the camera design and the mobile photography.

But now with Satio available – this will be definitely one of my favorites

As you understand I use the phone as my mobile office and terminal to all info on the run and the touch interface together with the big display caters for my needs the best, but that’s me.

Moshik on tabs?

Martin: Yeah tabs.. you would be surprised to know how divided opinions are when it comes to tabs – did you know that some people do not see them? Some users are used to so much simpler interfaces that they have hard time discovering the function of tabs. So there you go, we are all different  - and that is the beauty and the most fun challenge of design! Also, must thank you for all the support – you don’t know how much support means to us! Love you guys!

Christian on charging the phone and when to start using it?

I’m a bit of a geek when it comes to devices as you might understand. I don’t like waiting for the thing to be mine, fully up and running. I’m not an expert on batteries, but I know you should charge it 100% first time, then let it go empty and then charge it fully again – that to “calibrate” the cells – but remember, this is a designer talking battery technology…;)

There were also some other questions that perhaps wasn’t fully intended for Martin, I’ve tried to write some answer to those myself:

Manish on capacitive touch, when is it due for us?

Well not in Satio. Aino however has a capactive touch screen.

Piotr Mazurkiewicz and Novica Josifovski on why there is no equaliser in the generic music player?

Martin didn’t really have input either but as I’ve said earlier I have forwarded your feedback and made sure it’s listened to. Can’t give any promises though.