Xperia™ smartphones are made of imagination

mar

22

Xperia™ smartphones are made of imagination

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To create our upcoming TV ad, we enlisted the help of the most imaginative people we know – kids.

We asked them to tell us what they thought was inside Xperia smartphones that made them so special. Then, Fantastic Mr. Fox and The Royal Tenenbaums director, Wes Anderson and Laika/house, brought it all to life in a 60-second stop-motion video narrated by, and based on the imaginings of 8-year-old Jake Ryan…

The result is magical, and will hit your TV this Saturday, but you can see it before it goes to air in the video above!

British Sci-fi author, Arthur C. Clarke once said “any sufficiently advanced technology is indistinguishable from magic”… I don’t know about you, but I tend to agree with him

Źródło: Xperia™ smartphones are made of imagination

Category: Sony Ericsson | Tags: None

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Losowy cytat

The Xperia Play aka the PlayStation Phone has undoubtedly been the most leaked handset of the last year, indeed perhaps of any year. I was recently discussing the situation and an interesting question arose: do these leaks make you more or less interested in the handset?

Whilst we all love to see leaks and know what is coming up, does the sheer scope of the Xperia Play leak mean that when it is released there will actually be less interest in the handset? Looked at from a certain angle one could say that given all that has already leaked about it there isn’t much Sony Ericsson can do to make the announcement exciting. How long can interest be maintained in a handset that we already know so much about?

On the other hand there are those who say that these leaks have really whetted their appetite for the handset. There is also the point to consider that the frequent leaks have given the handset tremendous exposure in the press, perhaps far more than it might otherwise have received. Indeed given the build up it seems pretty certain that most eyes at MWC will be firmly trained on the Sony Ericsson booth to see the handset in the flesh.

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mar

22