Sony at #MWC15 – Roundup

What. A. Week. Mobile World Congress never disappoints, and 2015’s show was no different.

Earlier in the week, Monday, 2nd March to be precise, we announced our latest flagship device, the World’s brightest1, lightest and slimmest2 tablet – Xperia Z4 Tablet. We also introduced the world to our Xperia M4 Aqua, offering “flagship features for a mid-range price”. We couldn’t be happier with how both products have been received and after carrying out more than 150 interviews with industry leading journalists and analysts at our Sony booth we’ve seen some cracking reviews turn up in BGR, Gizmodo, PocketLint and Android Authority amongst a host of other outlets.

We were also treated to Kazuo Hirai, Hiroki Totoki and Dennis van Schie hosting an Executive Welcome that outlined Sony Mobile’s approach to the mobile industry. For those of you that were unable to be there, we capture the speeches in full, which you can watch below.

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  • Mobile World Congress 2015 - Executive Welcome
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Part of the reason we enjoy these big trade shows (apart from getting to meet a host of the industry’s media-types) is that it gives us a chance to capture and create some fun and engaging content. One of the highlights at this year’s MWC was catching up with Myriam Meloni, an award winning WPO photographer who had been exploring Barcelona with her Xperia Z3 Compact. Her shots of the city are absolutely stunning, so it’s definitely worth a look and a read of her ‘Everyday Extraordinary’ project, which we’ve captured here.

It wasn’t just Myriam who had a wander around the city though. After hearing about how light our Xperia Z4 Tablet is (389g if you’re curious), we decided we’d go out ourselves and put it to the test. What followed was an unusual day involving helium, balloons, fishing wire and the beautiful back drop of the Fira Montjuic. The resulting video can be viewed below, but we do hasten to add (and we can’t believe we have to say this), that helium based adventures are not covered by your warranty, so don’t try this at home. Or in front of a giant fountain…

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  • Xperia Z4 Tablet – will it float?
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So, that’s it from us in Barcelona this year. For those of you that were unable to attend the show, or to swing past our booth, you can capture some of our best bits in the video below.


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  • Mobile World Congress 2015 – Round up
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Based on the results of display brightness testing of Sony Xperia™ Z4 Tablet compared with leading 2K display tablets : Amazon Kindle Fire HDX (8.9″), Apple iPad Air 2, Microsoft Surface Pro 3, Samsung Galaxy Tab S (10.5″) and Samsung Galaxy Tab S (8.4”). These were determined by Strategy Analytics to be the leading 2K display (resolution of at least 2048 x 1080 Pixels) tablets, with a display size of greater than 8 inches and less than 11 inches. Research was conducted by Strategy Analytics on the 29th January 2015.  For more information, go
Based on the published specification for over 630 tablets with 10-10.999 inch displays. Sony Xperia Z4 Tablet is 6.1mm thick and weighs just 389g (WiFi Only) or 393g (connected/LTE). Specifications verified by Strategy Analytics’ SpecTRAX Service as of 23rd January 2015, for more information on Strategy Analytics results go

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Category: Sony Ericsson | Tags: None

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